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Stephen Salazar Branding

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My explanation of my career and education, and show you what you are getting from me as a professional.

Stephen Salazar Branding

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PERSONAL BRAND EXPLORATION
Stephen Salazar
Project & Portfolio I: Week 4
Oct. 22, 2023
I developed a love for sports at a young age
through playing and watching a variety of sports.
As I became older I developed an analytical
perspective of sports. I pride myself in integrity
and dedication to sports. Although I do not have
any professional experience, I have aspirations
of becoming one of the greatest broadcasters of
all time. I have mastered the skills of video
editing, field broadcasting, and audio
presentations.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:
• Broadcast Announcer
• News Analyst
• Camera Operator
BRAND ARCHETYPE - I fall under the
Entertainer archetype. This means I am
able to work in a positive manner. I bring
joy and humor to any situation. I have the
ability to lighten up situations that may
otherwise have negative vibes.
On Air Talent for Sports Broadcasting
Picture Relevant
to Your Industry
Goes Here
Human Resources Staff
TARGET AUDIENCE
Harpreet Basran
Outreach Plan:
• Complete a full professional profile and resume to provide.
• My initial attempt to contact Ms.Basran will be via Email.
• After 10 days from initial contact I will reach out both by email
and phone in an attempt to follow up.
Chief People Officer at San
Francisco 49ers
Mike McCarroll
Outreach Plan:
• Complete a full professional profile and resume to provide.
• I will send an email to Mr. McCarroll explaining my interest in
working for the San Jose Sharks.
• Once contact is made, I will reach out by phone and email
after a maximum of 10 days to follow up on our initial
interaction.
PROFILE
PICTURE
Vice President, Guest
Experience at San Jose Sharks
Darron Nelson Outreach Plan:
• Complete a full professional profile and resume to provide.
• I will send an email to Mr. Nelson to create initial contact.
• Approximately 10 days after initial contact I will reach out to
Mr. Nelson by email and phone call.
Senior Management, Talent
Acquisition at San Francisco
Giants
GOALS
Short Term: 2025
• Increase my network by 25%
‣I will look to increase my network on LinkedIn
within the sports field by 25% within the first
three months of graduating.
Mid Term: 2030
• Increase followers and subscribers on podcast
‣By 2030 I will have at least 10,000 followers
and subscribers to my podcast
Long Term: 2035
• Have a successful broadcasting career
‣At this point I will have at least 200 successful
on-air broadcasts of live sports events.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Creative Cloud
SOFT
HARD
Novice / Adept / Expert
Microsoft Office Novice / Adept / Expert
Organization Novice / Adept / Expert
Dependability Novice / Adept / Expert
Data base user interface and query software
SOFT
HARD
Novice / Adept / Expert
Music/Sound Editing Software Novice / Adept / Expert
Integrity Novice / Adept / Expert
Adaptability Novice / Adept / Expert

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Stephen Salazar Branding

  • 1. PERSONAL BRAND EXPLORATION Stephen Salazar Project & Portfolio I: Week 4 Oct. 22, 2023
  • 2. I developed a love for sports at a young age through playing and watching a variety of sports. As I became older I developed an analytical perspective of sports. I pride myself in integrity and dedication to sports. Although I do not have any professional experience, I have aspirations of becoming one of the greatest broadcasters of all time. I have mastered the skills of video editing, field broadcasting, and audio presentations. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: • Broadcast Announcer • News Analyst • Camera Operator BRAND ARCHETYPE - I fall under the Entertainer archetype. This means I am able to work in a positive manner. I bring joy and humor to any situation. I have the ability to lighten up situations that may otherwise have negative vibes. On Air Talent for Sports Broadcasting Picture Relevant to Your Industry Goes Here
  • 4. Human Resources Staff TARGET AUDIENCE Harpreet Basran Outreach Plan: • Complete a full professional profile and resume to provide. • My initial attempt to contact Ms.Basran will be via Email. • After 10 days from initial contact I will reach out both by email and phone in an attempt to follow up. Chief People Officer at San Francisco 49ers Mike McCarroll Outreach Plan: • Complete a full professional profile and resume to provide. • I will send an email to Mr. McCarroll explaining my interest in working for the San Jose Sharks. • Once contact is made, I will reach out by phone and email after a maximum of 10 days to follow up on our initial interaction. PROFILE PICTURE Vice President, Guest Experience at San Jose Sharks Darron Nelson Outreach Plan: • Complete a full professional profile and resume to provide. • I will send an email to Mr. Nelson to create initial contact. • Approximately 10 days after initial contact I will reach out to Mr. Nelson by email and phone call. Senior Management, Talent Acquisition at San Francisco Giants
  • 5. GOALS Short Term: 2025 • Increase my network by 25% ‣I will look to increase my network on LinkedIn within the sports field by 25% within the first three months of graduating. Mid Term: 2030 • Increase followers and subscribers on podcast ‣By 2030 I will have at least 10,000 followers and subscribers to my podcast Long Term: 2035 • Have a successful broadcasting career ‣At this point I will have at least 200 successful on-air broadcasts of live sports events.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Adobe Creative Cloud SOFT HARD Novice / Adept / Expert Microsoft Office Novice / Adept / Expert Organization Novice / Adept / Expert Dependability Novice / Adept / Expert Data base user interface and query software SOFT HARD Novice / Adept / Expert Music/Sound Editing Software Novice / Adept / Expert Integrity Novice / Adept / Expert Adaptability Novice / Adept / Expert
  • 7. By bringing my fun, exciting personality along with my extensive sports and media knowledge, I will help raise the success level to any sports franchise’s broadcasts. PROMISE
  • 8. CREDENTIALS Work Experience: • Program manager - The Source Spokane • Shift Lead - Walgreens • Sales Consultant - Verizon • Grounds Crew - Spokane Indians Baseball Education: • Criminal Justice, A.A., Eastern Gateway Community College (2018) • Psychology, B.S., University of Idaho (2021) Leadership Roles: • Program Manager • Shift Lead Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Jarrod Stephens Industry Experience: • N/A Education: • Full Sail University Leadership Experience: • None Listed Skills and Proficiencies: • Live Broadcast - 0 endorsements • Color Commentary - 0 endorsements • Adobe Creative Suite - 0 endorsements Stephen Salazar Overall Online Presence: • 12 connections, banner not customized, classy photo, moderate amount of information, no posts, not customized LinkedIn URL. • Grade: Average 65 out of 100 HEADSHOT HEADSHOT Industry Experience: • N/A Education: • A.A. Criminal Justice • B.S. Psychology Leadership Experience: • Program Manager at The Source Spokane • Shift Lead at Walgreens Skills and Proficiencies: • Communication - 0 endorsements • Time Management - 0 endorsements • Microsoft Office- 0 endorsements Overall Online Presence: • Zero connections, customized banner, moderate profile picture, moderately detailed profile, zero published articles, no social media added, customized LinkedIn URL. • Grade: Average 70 out of 100
  • 10. COMPETITION Ella Gibson Noteworthy Experience: • Managing Editor at TCU 360 • TCU Sports Broadcasting Department Stephen Salazar HEADSHOT HEADSHOT Industry Experience: • Industry experience goes here Education: • A.A. Sports Broadcasting and Journalism Skills and Proficiencies: • Live Event Production - 0 endorsements • Multimedia Reporting - 1 endorsements • Writing - 1 endorsements Overall Online Presence: • 235 connections, non customized banner, professional headshot, highly detailed profile, one post, no other social media listed, generic URL. • Grade: Superior 90 out of 100 Industry Experience: • N/A Education: • A.A. Criminal Justice • B.S. Psychology Leadership Experience: • Program Manager at The Source Spokane • Shift Lead at Walgreens Skills and Proficiencies: • Communication- 0 endorsements • Time Management - 0 endorsements • Microsoft Office - 0 endorsements Overall Online Presence: • Zero connections, customized banner, moderate profile picture, moderately detailed profile, zero published articles, no social media added, customized LinkedIn URL. • Grade: Average 70 out of 100
  • 11. BRAND POSITION For sports teams who are looking for a young up and coming talent to provide a new look for broadcasts, I provide the skills necessary including Microsoft office, Adobe Creative Cloud as well as a fun bright personality. I will use these attributes to bring a great experience and results to your company. “NICKNAME?”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • National Association of Broadcasters ‣ 2024 | Washington, DC • Broadcasters Sportscasters Mentoring Group ‣ 2024 | Calabasas, CA • Synchronous Learning Session - Optimizing Your LinkedIn Profile ‣ October 4, 2023 | Full Sail Online Digital Marketing • Primary Content: Podcasts, Youtube Videos, Livestreams. • Primary Tools: Twitter, Facebook, Youtube, Spotify, iHeart Radio. I plan to post at least once a week. • Website: I will use my portfolio to help broaden my connections and gather experience from others that I meet. Gathering connections can lead to a more known brand. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I plan to seek an internship with a local sportscaster with hopes to learn valuable lessons from them. This broadcaster has over ten years of experience in broadcasting. I am looking to begin April of 2024. Formal Education • Bachelor of Science in Sportscasting at Full Sail University. Expected graduation 2025. Technical Skills • Take class on digital production - Full Sail University, November 2023 • Continue to produce meaningful and interesting blogs- Wordpress.com, October 2023 • Produce podcast and gather feedback, Spotify, January2024 Soft Skills • Take Leadership and organizational behavior class - Full Sail University, December 2024 • Plan my own work projects to work on taking initiative - Spokane County, October 2023 • Read “The little book of stress relief” - Amazon/Firefly Books, December 2023
  • 14. Stephen Salazar You know how on air broadcasts can sometimes need a little extra spice? Well, I bring an out of the ordinary, fun filled approach to everything I do. I have extensive sports knowledge and skills, both on and off camera, that can bring excitement and productivity to any broadcast. In fact, I was asked and was able to start up my own podcast in which I provide my own style and quirkiness in discussions on current sports topics.It is my promise to provide the highest quality broadcast for any event I am apart of. Picture of You Goes Here
  • 15. REFERENCES About Us. National Association of Broadcasters. (n.d.). https://www.nab.org/about/ About. Broadcasters Sportscasters Mentoring Group. (2023, March 22). https://www.broadcastingschool.com/about/ Broadcast announcers and radio disc jockeys. O*NET OnLine. (n.d.-a). https://www.onetonline.org/link/summary/27-3011.00 Camera operators, television, video, and film. O*NET OnLine. (n.d.-b). https://www.onetonline.org/link/summary/27-4031.00 Giants Staff Directory: San Francisco Giants. MLB.com. (n.d.). https://www.mlb.com/giants/team/front-office Gibson, E. (n.d.). Ella Gibson - Texas christian university - greater seattle area - linkedin. LinkedIn. https://www.linkedin.com/in/ella-gibson-891783204 Hamilton, D. (2018, November 13). Shoutcasting and sportscasting have similar elements; both can be throaty. Sports Broadcast Journal. https://www.sportsbroadcastjournal.com/shoutcasting-and-sportscasting-have- similar-elements-both-can-be-throaty/ Hudson. (2020, December 17). How to enjoy online sports broadcasting. Sportswebdaily. https://sportswebdaily.com/how-to-enjoy-online-sports- broadcasting/ News analysts, reporters, and journalists. O*NET OnLine. (n.d.-c). https://www.onetonline.org/link/summary/27-3023.00 Official San Jose Sharks website: San Jose Sharks Front Office. Official Site of the National Hockey League. (n.d.). https://www.nhl.com/sharks/team/front-office Perdana, P. (2021, March 27). SF 49ers logo PNG : San Francisco 49ers logo : Histoire, signification de l’emblème / 49ers foundation donate a car. web log free. https://fantaszyn.blogspot.com/2021/03/sf-49ers-logo-png-san-francisco- 49ers.html Putnam, K. (2023, May 23). Entertainer brand archetype: Psychology-driven brand strategy. Kaye Putnam | Psychology Driven Brand Strategist. https://www.kayeputnam.com/brand-archetype-entertainer/ San Francisco 49ers Front Office. 49ers Home. (n.d.). https://www.49ers.com/mobile/front-office Stephens, J. (n.d.). Jarrod Stephens- linkedin. Jarrod Stephens LinkedIn. https://www.linkedin.com/in/jarrod-stephens-340310230

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.