stream with zay at a clip of a button

1. PERSONAL BRAND EXPLORATION
Hosea Offord
Project & Portfolio I: Week 1
11/26/2023

2. My name is Hosea Offord. I’m from Chicago,
Illinois. I grew up in the Southside Englewood
area. I was viewed differently from other kids my
age, so I stayed to myself and had a select few
friends I would play with. I started making
content in 2007 with those friends, and soon
after I stopped making content until recently,
when I started studying digital marketing at Full
Sail University. I have found my passion and
drive to create content again.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Content Creator
• Digital analyst
• Brand management
BRAND ARCHETYPE - my brand's
archetype is entertainer you never
know what you are going to get
while streaming with zay my
process is simple I stream with
positivity and good vibes.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
FIRST LAST NAME
Outreach Plan:
• I will go viral to get Kai Cenat attention and have a
FaceTime or Zoom meeting where we will talk i plan to
follow up with Kai once I establish a great number of
followers on my social platforms in the year 2024
PROFILE
PICTURE
[CEO] at [AMP]
FIRST LAST NAME
Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE
[TITLE] at [COMPANY]
FIRST LAST NAME
Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE
[TITLE] at [COMPANY]

5. GOALS
Short Term: my short-term goal is to get 10k
subscribers to my YouTube channel and 5k followers to
my kick channel before
fi
nding a job in the marketing
fi
eld
Mid Term: (2024)
Before graduation in 2025. I would like to have a job in
the marketing
fi
eld I am hopeful I will achieve this goal
by mid-2024
Long Term: (2025)
• After graduation, I plan to work the job I applied to
and continue to market the real estate company my
friends and I established at the beginning of 2023 Joy
Rental Properties by this time I will have a large
presence on the internet to tie everything together

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Technical Skill MS Of
fi
ce
SOFT
HARD
Expert
Technical Skill Research Expert
Transferrable Skill
communications
Adept
Transferrable Skill video creation Expert
Technical Skill computer skills
SOFT
HARD
Expert
Technical Skill programming Novice
Transferrable Skill video creation Expert
Transferrable Skill
troubleshooting
Expert

7. I help ____ do _______ by _______.
[J.O.Y] [Marketing ] [advertising online]
PROMISE

8. CREDENTIALS
Work Experience:
• Caterpillar inc
• Graphic package design (GPI)
Education:
• High school diploma
• FFSC
• Digital marketing, Full Sail University (2025)
Leadership Role: Team Lead
I was the team lead at caterpillar inc.

9. COMPETITION
Kai Cenat
Industry Experience:
• Industry experience goes here
Education:
• State University of New York- Business
Noteworthy Experience:
Streamer of the year 2022
Won the streaming awards in 2023
Skills and Pro
fi
ciencies:
• Content creator - X YouTube
• Computer skills - X Twitch
• Marketing - X Uta
Hosea Offord
Overall Online Presence:
• My competition is well-connected and versatile with his
platform and at the moment, he’s the number one
streamer on Twitch his online presence is anything but
average
Industry Experience:
• None
Education:
• Full Sail University - Digital Marketing
Leadership Experience:
• Leader of Hunnit band gaming (HBG)
• Leader for J.O.Y marketing team
Skills and Pro
fi
ciencies:
• Digital marketing - X none
• - MS Of
fi
ce -X none
• Video creation - X none
Overall Online Presence:
• My online presence is average compared to my
competition however I do have a professional headshot
my pro
fi
le is detailed and I am active on several social
sites

10. COMPETITION
Darren watkins jr
Leadership experience:
• Watkin’ is a leader on YouTube he’s one of the biggest
and fastest-rising streamers on YouTube
• He’s a Leader in the esports industry
Hosea Offord
Industry Experience:
• Industry experience goes here
Education:
• Shaw university Chesapeake Virginia, virginia
Skills and Pro
fi
ciencies:
• Video creation - X Youtube
• Marketing - X E-sports
• Computer skills - X Twitch
Overall Online Presence:
• My competition is one of a kind he graduated from High
school in 2023 and already has a large online presence
and following
Industry Experience:
• None
Education:
• Full Sail University - Digital Marketing
Leadership Experience:
• Leader of Hunnit band gaming (HBG)
• Leader for J.O.Y marketing team
Skills and Pro
fi
ciencies:
• Digital marketing - X none
• MS Of
fi
ce -X none
• Video creation - X none
Overall Online Presence:
• My online presence is small compared to my
competition however I do have a professional headshot
my pro
fi
le is detailed and I am active on several social
sites

11. BRAND POSITION
For [everyday people] who [need a break from
life], I provide [A NON-JUDGMENTAL STRESS-
FREE ATMOSPHERE] because [life is stressful
and we all could go without it even if it's just for a
few hours ]
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ N/A
• Name of event or professional organization
‣ N/A
• Name of event or professional organization
‣ N/A
Digital Marketing
• Primary Content: the type of content I would like to create is
something that takes people's minds off the everyday stress
that surrounds us all.
• Primary Tools: the social networks or online tools I will use
are Kick, twitch, Facebook, TikTok, and Snapchat.
• Website: I will put my site link in my bio on all social platforms
as well as set a tree link to tie everything together.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I don't have an exact date but sometime in the
upcoming year 2024, I would like to have a mentor with
a good background in design and programing.
Formal Education
• Full Sail University graduation date 9/2025
Technical Skills
• Web design J.O.Y rental proprites , 7,2023
• Content creator Streaming with zay, 2023
• Computer skills HSHS 2007-2012
Soft Skills
• Communications HSHS 2012-2023
• Web design HSHS 2012-2023
• Content creation HSHS 2012-2023

14. Hosea offord
You know [problem]? Well, what I do is [SOLUTION]. In fact, [PROOF]. I
help people with web design issues and creating logos for them
“

15. REFERENCES
(2023, June 13).Essentiallysports.https://www.essentiallysports.com/esports-
news-even-after-failing-almost-all-his-classes-notorious-streamer-ishowspeed-
fl
ips-the-world-upside-down-during-his-high-school-graduation/
LLC, C. G. B. A. (n.d.). Manufacturing Marketing for Industrials | Consilium &
Ed Marsh. Www.consiliumglobalbusinessadvisors.com. Retrieved November
27, 2023, from https://www.consiliumglobalbusinessadvisors.com/
manufacturing-marketing
‌
Kelly, P. (2023, September 8). Kai Cenat Net Worth, Career Earnings &
Endorsement Deals. Sportslens.com. https://sportslens.com/news/kai-cenat-
net-worth-career-earnings-endorsement-deals-american-youtuber-boasts-10-
million-net-worth/
‌
Designer Grá
fi
co - Atados | Plataforma de Voluntariado. (n.d.).
Www.atados.com.br. Retrieved November 27, 2023, from https://
www.atados.com.br/vaga/designer-gra
fi
co-169
Job Search | Indeed. (n.d.). Www.indeed.com. https://www.indeed.com/m/
‌‌