Alexander Owen is a 24-year-old sports production professional from Michigan who is currently working for the Carolina Mudcats minor league baseball team while pursuing a certificate in sportscasting. His goal is to establish himself as a dependable and knowledgeable sports production professional through gaining experience and advancing in his career over the next few years. He is focused on improving his technical and soft skills through education and hands-on experience to achieve his career aspirations.

1. PERSONAL BRAND EXPLORATION
Alexander Owen
Project & Portfolio I: Week 1
APRIL 17, 2022

2. Alexander is 24 years old from Saginaw,
Michigan. He relocated to Raleigh,North
Carolina in November of 2017 to follow his
family. After working in Banking and Customer
service for 5 years, he elected to follow his
passion for sports and earn a certificate in
Sportscasting from Full Sail University. Alex
closely follows the NFL and NHL while currently
working as a Video Production Technician with
the Carolina Mudcats minor-league baseball
team. Alex loves to learn about the media and
production aspects of sports and aspires to
establish himself as a dependable and
knowledgeable sports production professional.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Board Operator
• Broadcast Operations Engineer
• Production Engineer
CREATOR - Taking pride in the
work and enjoying the creative
process are important aspects of
those after success in this industry.
Maintaining high standards with a
positive and team-oriented attitude
will bring prolonged success.
BROADCAST TECHNICIAN for SPORTS TEAM
Picture Relevant
to Your Industry
Goes Here

4. Production Executives
TARGET AUDIENCE
PATRICK NORWOOD
Outreach Plan:
• Follow employment opportunities closely and utilizing
social media platforms.
• Attend annual job fair held the stadium after
researching openings thoroughly.
• End of 2022 baseball season/Start of 2023 season
PROFILE
PICTURE VIDEO & DIGITAL
PRODUCTION MANAGER -
DURHAM BULLS BASEBALL
CLUB
AUGUST SANDRI III
Outreach Plan:
• Utilize contacts/relationships previously established
through Carolina Mudcats organization.
• Networking with current colleagues and establishing
connection through LinkedIn.
• Within the week
PROFILE
PICTURE MAJOR LEAGUE VIDEO
COORDINATOR -
MILWAUKEE BREWERS
JEFF BEY
Outreach Plan:
• Utilize social media platforms to follow employment
opportunities
• Attend annual job fair held at PNC Arena after
thoroughly researching job openings
• End of current hockey season
PROFILE
PICTURE DIRECTOR OF ARENA
PRODUCTION - CAROLINA
HURRICANES

5. GOALS
Short Term:Summer of 2022
• Continue to learn about production elements
‣ By the end of this current baseball season, I
will have worked as many games as possible
and familiarized myself with at least half of the
possible game day operations presented at the
stadium. Complete Sportscasting Certificate
Program.
Mid Term: Spring of 2023
• Leverage experience to take the next step
‣ By the start of next baseball season, I will have
become comfortable with production elements
and have interviewed for at least three full-time
positions in sports production.
Long Term: 2027
• Established Production Executive
‣ By 2027 I will have found a role I can succeed
in and have gained the trust of other team or
league executives to engineer quality
productions consistently.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Camera Operations
SOFT
HARD
Novice / Adept / Expert
Audio/Video Editing Novice / Adept / Expert
Decision Making Novice / Adept / Expert
Organizational Skills Novice / Adept / Expert
Creative/Technical Writing
SOFT
HARD
Novice / Adept / Expert
Music Expertise Novice / Adept / Expert
Leadership Novice / Adept / Expert
Communication Skills Novice / Adept / Expert

7. I help fans better experience sports by
managing a quality production.
PROMISE

8. CREDENTIALS
Work Experience:
• Audio/Video Technician with the
Milwaukee Brewers/Carolina Mudcats
• Teller with North State Bank
Education:
• Sportscasting Certificate, Full Sail
University (Graduation Pending June of
2022)
• High School Diploma Hemlock High School June of 2016
Volunteer Work:
• Active Youth Group supervisor at St.
Michael the Archangel Church in Cary,
North Carolina
Picture Relevant
to Your Industry
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9. COMPETITION
Jeremy Jackson
Industry Experience:
• N/A
Education:
• Currently enrolled in Full Sail University Sportscasting
Program
Leadership Experience:
• Combat Veteran
• United States Postal Service Supervisor
Skills and Proficiencies:
• Could not locate
Alexander Owen
Overall Online Presence:
• Could not locate
• Grade: Poor 00 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Audio/Video Technician with Carolina
Mudcats/Milwaukee Brewers
Education:
• Currently enrolled in Full Sail University Sportscasting
Program
Leadership Experience:
• Leader/supervisor of STMA Youth Group
• Hemlock Marching Band Drum Major - 2016
Skills and Proficiencies:
• Excellent Communicator- 0 endorsements
• Leadership Qualities - 0 endorsements
• Creative and Technical Writing- 0 endorsements
Overall Online Presence:
• Standard LinkedIn profile with customized URL
• Grade: Below Average 15 out of 100

10. COMPETITION
Jeff Bey
Noteworthy Experience:
• Director of Arena Production at PNC Arena Jan. 2022
to Present
• Producer at Cisco TV June 2020 to Jan. 2022
Alexander Owen
HEADSHOT
Industry Experience:
• Current Director of Arena Productions
at PNC Arena
Education:
• Bachelor of Science in Television Production from
Central Michigan University 1982 to 1986
Skills and Proficiencies:
• Live Events - 9 endorsements
• Production Management - 5 endorsements
• AV - 9 endorsements
Overall Online Presence:
• 193 Connections, headshot, non-customized url, no
recent posts, projects and interests section completed
• Grade: Above Average 70 out of 100
Industry Experience:
• Industry experience goes here
Education:
• Currently enrolled in Sportscasting Program at Full Sail
University
Leadership Experience:
• Leader/supervisor of STMA Youth Group
• Hemlock Marching Band Drum Major - 2016
Skills and Proficiencies:
• Excellent Communicator- 0 endorsements
• Leadership Qualities - 0 endorsements
• Creative and Technical Writing- 0 endorsements
Overall Online Presence:
• Standard LinkedIn profile with customized URL
• Grade: Below Average 15 out of 100

11. BRAND POSITION
For Sports Production Executives who rely on
dependable professionals, I provide experience,
perspective and passion because I’ve been a
member of a variety of different teams in a
professional setting and know how to navigate
challenging and stressful environments.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
Digital Marketing
• Primary Content: what type of content will you create and
publish online? Think about the different types of content that
would coincide with your brand archetype and temperament.
• Primary Tools: Which social networks or online tools will you
use to promote your content? How often? What format?
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?

13. PROFESSIONAL DEVELOPMENT
Mentor
• Aaron Bayles - Coordinator of Social
Media/Marketing/Graphics for the Carolina Mudcats.
Establish a relationship through Summer of 2022.
Formal Education
• Sportscasting Certificate from Full Sail University -
Completion Pending June of 2022
Technical Skills
• Audio/Video Processing JUNE OF 2022
• Camera Operation JULY OF 2022
• Video Production AUGUST OF 2022
Soft Skills
• Decision Making AUGUST OF 2022
• Storytelling AUGUST OF 2022
• Presentation Skills AUGUST OF 2022

14. ALEXANDER OWEN
You know when a media production doesn’t come out as smooth and
seamless as you envision it? Well, what I do is focus on great camera
footage and seamless cuts and transitions. In fact, the Carolina Mudcats
rely on me to capture footage on a regular basis shot from the third-base
dugout and feature that footage on the stadium’s big screen and in game-
day broadcasts featured on milb.com.

15. REFERENCES
Full sail online login. Full Sail Online Login. (n.d.). Retrieved April 17, 2022,
from https://online.fullsail.edu/class_sections/110235/people/206105
27-4012.00 - Broadcast Technicians. (n.d.).
Www.onetonline.org.
https://www.onetonline.org/link/summary/27-
4012.00
2022. [online] Available at:
<https://www.linkedin.com/school/full-sail-university/>
[Accessed 17 April 2022].
Staff Directory. (n.d.). Carolina Hurricanes.
Retrieved April 17, 2022, from
https://www.nhl.com/hurricanes/team/staff
Mudcats Front Office. (n.d.). MiLB.com. Retrieved April 17,
2022, from https://www.milb.com/carolina-
mudcats/ballpark/front-office
Durham Bulls Front Office Staff. (n.d.). MiLB.com.
Retrieved April 17, 2022, from
https://www.milb.com/durham/ballpark/front-office-staff