Personal Brand Exploration

1. PERSONAL BRAND EXPLORATION
Ariel Grave de Peralta
Project & Portfolio I

2. I like to earn success by thoroughness
and dependability. I am practical,
matter-of-fact, realistic, and
responsible. I decide logically what
should be done and work toward it
steadily, regardless of distractions. I
also take pleasure in making
everything orderly and organized - my
work, my home, and my life. This has
brought me success in my current
position as a Program Manager at a
Customer Service Company.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Broadcast Technician
• Media Technical Director
• Media Programming Director
ENTERTAINER ARCHETYPE - My archetype
works hand in hand with my potential job titles.
I will approach my work with a balance
between fun and productivity. Making sure that
the brand gives viewers happiness while still
maximizing our achievements. “Your brand has
the power to uplift spirits, create memorable
experiences, and remind people to find joy in
every moment.”(1 kayeputnam.com)
Sports Broadcasting for Entertainment Industry

4. Broadcast Industry Professionals
TARGET AUDIENCE
Joseph Benjamin
Outreach Plan:
• I will make sure that I have a selection of audio samples
and examples from my portfolio of my previous work to
provide to Joseph.
• My initial method of contact would be through LinkedIn
messaging.
• I would follow up with another message in 2-3 days if I
had not heard from them after my initial message.
Senior Audio Engineer at ESPN
David Treiber
Outreach Plan:
• I would have my video production course work
examples and references prepared.
• I could reach out via LinkedIn messaging or the email
he provides on his LinkedIn page.
• I would follow up with another message in 2-3 days if I
had not heard from them after may initial message.
Manager, On Air Operations at CBS
Sports Network
Colin Whitehill
Outreach Plan:
• I would have prepared my entire broadcasting portfolio
and brand website ready for review,.
• He asks that any students with questions about the
industry reach out on LinkedIn.
• I would follow up with another message in 2-3 days if I
had not heard from them after my initial message.
Broadcast Engineer at NBC Sports

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Attain an entry level position in the broadcast
engineering field
‣ Starting salary should be industry standard
$60k or above.
Mid Term: (2028)
• Promoted to Technical Director of a sports network
‣ Salary 85k or above
Long Term: (2040)
• Retire as a seasoned veteran of the industry with a
legacy left behind of hard work and creating
moments that entertained the masses
‣ Salary 150k or above

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video Editing
SOFT
HARD
Novice / Adept / Expert
Audio Editing Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Time Management Novice / Adept / Expert
Operations Monitoring
SOFT
HARD
Novice / Adept / Expert
Engineering & Technology Novice / Adept / Expert
Active Learning Novice / Adept / Expert
Public Speaking Novice / Adept / Expert

7. I will help sports fans with my technical skills by
putting together highlights that help them relive the
game even if they couldn’t attend or watch live.
PROMISE

8. CREDENTIALS
Work Experience:
• Program Manager - American
Customer Care
• A+ Certification Instructor - Bloomfield
College
Education:
• Memorial High School - High School
Diploma (2002)
• Sports Broadcasting Degree, B.S., Full Sail University (Exp. 2025)
Awards:
• Municipal Credit Union Employee
of the Month 4 months in a row

9. COMPETITION
Kameron Brice
Industry Experience:
• Sports Journalist at Nuts and Bolts
Education:
• Current Full Sail University Student
• Crown College
Leadership Experience:
• None
Skills and Proficiencies:
• Broadcasting - 2 Endorsements
• Sports Writing - 1 endorsements
• Communication - 2 endorsements
Ariel Grave de Peralta
Overall Online Presence:
• 500 connections, banner image is customized,
professional headshot, profile could have more details,
no published articles, could not find any other social
media pages, LinkedIn URL not custom?
• Grade: Average, 80 out of 100
Industry Experience:
• None
Education:
• Memorial High School - High school diploma (2002)
• Full Sail University - Bachelors Communications (EST
2025)
Leadership Experience:
• Program Manager (1 year)
• A+ Certification Instructor (2 years)
Skills and Proficiencies:
• Team Leadership
• Team Building
• Frontline Leadership
Overall Online Presence:
• 56 connections , banner image not customized,
non-professional headshot, Profile contains all details
needed, no published articles, active on Facebook &
instagram, LinkedIn URL not customized.
• Grade: Average 75 out of 100

10. COMPETITION
Clayton Schrager
Noteworthy Experience:
• Full Time Production Assistant at ESPN for 3 years
• Organized Public-Relations campaigns supporting fan
awareness for the NBA Cares Foundation
Industry Experience:
• Production Assistant at ESPN
Education:
• Full Sail University - Bachelor’s Degree – Sportscasting
(2019)
• Full Sail University – Associate’s Degree – Sports
Marketing and Media
Skills and Proficiencies:
• Customer Service
• Leadership
• Social Media
Overall Online Presence:
• 111 Connections, banner image is not customized,
non-professional headshot, not a very detailed profile,
no published articles, could not find active on other
social media, LinkedIn URL not customized
• Grade: Average, 75 out of 100
Ariel Grave de Peralta
Industry Experience:
• None
Education:
• Memorial High School - High school diploma (2002)
• Full Sail University - Bachelors Communications (EST
2025)
Leadership Experience:
• Program Manager (1 year)
• A+ Certification Instructor (2 years)
Skills and Proficiencies:
• Team Leadership
• Team Building
• Frontline Leadership
Overall Online Presence:
• 56 connections, banner image not customized,
non-professional headshot, Profile contains all details
needed, no published articles, active on Facebook &
Instagram, LinkedIn URL not customized.
• Grade: Average 75 out of 100

11. BRAND POSITION
Asanaspiringsportscaster,Ipossessvideoandaudioeditingexpertiseandhave
beenacknowledgedformyexceptionalprogrammanagementandcustomercare
skills.Additionally,Iamhighlyproficientinutilizingcutting-edgesocialmedia
platformstopromoteengagingentertainmentcontent.Withtheseabilities,Iexcelat
deliveringcommentarythatresonateswithaudiencesandoffersunique
perspectives,ensuringviewersarecaptivatedandeagerformore.
“GDP”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• SportsPRO OTT USA
‣ March 14-15 2024 | New York, NY
• International Sports Convention
‣ March 22-23 2025 | London, England
• The Spot
‣ May 8-9 2025 | Lausanne
Digital Marketing
• Primary Content: I will be creating my online website with
highlights and a video blog.
• Primary Tools: I will use twitter, twitch, and canva to create
media that will boost my online brand presence.
• Website: I will use my site to promote my new content on
twitter and twitch to expand my audience online.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would like to have a mentor that has been in the
broadcast industry for a long time and can show me the
ropes. (2025 after graduation)
Formal Education
• Sports Broadcasting Degree from Full Sail
University (2025)
Technical Skills
• Learn Adobe Suite of programs - Adobe May 2023
• Web Page Creation - Wix - July 2023
• Information Retrieval - Pinterest August 2023
Soft Skills
• Public Speaking - Full Sail University - August 2023
• Time Management - Full Sail University - September
2023
• Writing - Full Sail University - November 2023

14. Ariel Grave de Peralta
Do you ever find yourself regretting missing out on a major game? Well, I've got a solution
for you—I'll ensure you never feel like you've missed a beat. With my expertise in delivering
captivating sports highlights, you'll stay fully informed and engaged as if you were right
there in the action. And guess what? You can expect to catch me soon on a major network,
bringing you the most up-to-date sports news and insights. By joining forces, we will make
an experience for subscribers like never before.

15. REFERENCES
Kaye Putnam (2023). Entertainer Brand Archetype -
Psychology-Driven Brand Strategy Retrieved from
https://www.kayeputnam.com/brand-archetype-
entertainer/
Broadcast Technicians (2023). O*NET OnLine Retrieved
from https://www.onetonline.org/link/summary/27-
4012.00
Joseph Benjamin (2023). LinkedIn Page Retrieved from
https://www.linkedin.com/in/josephdanielbenjamin/
David Treiber (2023). LinkedIn Page Retrieved from
https://www.linkedin.com/in/david-treiber-665a9913/
Colin Whitehill (2023). LinkedIn Page Retrieved from
https://www.linkedin.com/in/colin-whitehill/
Kameron Brice (2023). Linked in Page Retrieved from
https://www.linkedin.com/in/brice2/
Clayton Schrager (2023). Linkedin Page Retrieved from
https://www.linkedin.com/in/clayton-schrager-
851547146/