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Navneet	Kaushal	
CEO	
PageTraffic	
Next Generation SEO
How SEO has
changed!
SEO	IS	NOW	ALL	ABOUT	THE	
THINGS	I	LOVE.
CONTENT.
CONTENT.	BRANDING.
CONTENT.	BRANDING.	
MOBILE.
CONTENT.	BRANDING.	
MOBILE.	SOCIAL.
CONTENT.	BRANDING.	
MOBILE.	SOCIAL.		
USER	EXPERIENCE.
SOME	THINGS	WON’T	BE	
MUCH	DIFFERENT
GOOGLE	STILL	RULES	THE	
ROOST.
State	of	Search-	India	
Source:	Netmarketshare	and	business-standard.com		
Google	
97%	
Yahoo	
1%	
Bing	
1%	
Others	
1%	
I...
THE	GOALS	OF	SEARCH	
ENGINES	STILL	REMAINS	THE	
SAME.
BUT…
SEARCH	ENGINES	ARE
IT’S	HARDER	TO	MANIPULATE	
RESULTS
AND	THE	FOCUS	NOW	IS	ON	
BEING	THE	QUALITY	RESULT.
SO,	SEOS	HAVE	HAD	TO	
COME	A	LONG	WAY
FROM…
TO….
2012
A big majority of SEOs were BUYING
links
Some SEOs were still doing directories
A few were doing article marketing, but
ba...
So Creating Good Quality articles
WORKED
FCUK
SEO
by early
2014…..
Most SEOs were knee deep trying to
resolve penalties
The black hats were now charging for
removing the links that they sol...
2011 2012 2013 2014 2015
Yes you could:
1.Write an article
2. Spin it (several versions of same
article)
3. Buy placements on shitty blogs that no
...
….unless you
want
to be “eaten”
by a
penguin
TO	2016	SEO	ESSENTIALS
Next Gen: SEO BASICS
	There	are	4	goals	to	all	Search	MarkeGng	
	 GeHng	Found	–	Search	Engine	OpGmizaGon	
Keeping	People	I...
Current Problems
•  MiscommunicaGon	about	SEO	
•  Goggle	Panda	&	Penguin	Changes	
•  Hidden	issues	with	CMS	Systems	
•  Tr...
Next Gen: SEO BASICS
	Everything	about	search	engine	opGmizaGon	
is	about	Relevancy,	Relevancy,	Relevancy!	
	
	
	
	
	
				...
BE MOBILE FRIENDLY
IF	YOUR	PHONE	DOESN’T	DISPLAY	
FLASH,	GOOGLE	WILL	NOT	SHOW	
FLASH	SITES	IN	YOUR	RESULTS.	
MaS	CuSs	of	Google	at	Pubcon	in	...
IF	YOUR	WEBSITE	ROUTES	ALL	
MOBILE	TRAFFIC	TO	THE	HOMEPAGE	
RATHER	THAN	THE	INTERNAL	PAGE	
THE	USER	WAS	ATTEMPTING	TO	
VIS...
IF	YOUR	SITE	IS	SLOW	ON	MOBILES,	
GOOGLE	IS	LESS	LIKELY	TO	RANK	IT.	
MaS	CuSs	of	Google	at	Pubcon	in	October	2013
HAVING	A	MOBILE	SITE	IS	JUST	THE	
START.
hSp://developers.google.com/speed/pagespeed/insights
MOBILE	READY	MEANS:	
•  Loading	quickly	on	mobile
MOBILE	READY	MEANS:	
•  Loading	quickly	on	mobile	
•  Enabling	users	to	navigate	around	on	a	small	screen
MOBILE	READY	MEANS:	
•  Loading	quickly	on	mobile	
•  Enabling	users	to	navigate	around	on	a	small	screen	
	
•  Taking	mob...
MOBILE	READY	MEANS:	
•  Loading	quickly	on	mobile	
•  Enabling	users	to	navigate	around	on	a	small	screen	
	
•  Taking	mob...
SITE SPEED
•  Page	speed	maSers	(now).	So	benchmark	yourself	against	leaders.	In	a	
way,	that’s	fun,	you	can	create	“Page	...
INTERNATIONAL	
SEO
Hreflang	
What	Are	These	About?
(Almost)	Same	
Language	For	
Different	Countries
MulGple	Languages	
for	the	Same	
Country
Key	Points	About	Hreflang	
Specify	Language	Only	or	Language	and	Country	
Specify	language	in	ISO	639-1	format	
Specify	cou...
GET	SOCIAL
NO	DIRECT	IMPACT	ON	SEARCH	
RANKINGS	
(YET)	
hSps://www.youtube.com/watch?v=udqtSM-6QbQ
BUT…	
hSp://socialmarkecngwricng.com/how-to-perform-seo-on-your-
website-with-social-media-infographic/
•  Claim	brand	on	appropriate	networks	
•  Build	conversacons	on	the	ones	you	can	manage	
•  Encourage	people	to	create	co...
YOUR	SOCIAL	AUDIENCE	WILL	
ENHANCE	YOUR	SEO
BRAND	SIGNALS
BRAND	SEARCH	VOLUME	MATTERS	
MORE
CITATIONS	MATTER	
MORE
•  Gain	citacons	and	links	for	your	business:	
•  Guest	post	
•  Get	quoted	
•  Hold	an	event	
•  Use	a	variety	of	sources...
SENTIMENTS	MATTER	
MORE
MaS	CuSs	of	Google	
SXSW	2013
POSITIVE	SENTIMENT	
•  Posicve	reviews
POSITIVE	SENTIMENT	
•  Posicve	reviews	
•  Google’s	own	systems
POSITIVE	SENTIMENT	
•  Posicve	reviews	
•  Google’s	own	systems	
•  Trusted	3rd	parces
POSITIVE	SENTIMENT	
•  Posicve	reviews	
•  Google’s	own	systems	
•  Trusted	3rd	parces	
•  Posicve	citacons	on	Google	Plus
POSITIVE	SENTIMENT	
•  Posicve	reviews	
•  Google’s	own	systems	
•  Trusted	3rd	parces	
•  Posicve	citacons	and	interaccon...
LINK	BUILDING	
IS	NOT	DEAD.
IT’S	BEEN	A	BIT	SICK,	
GRANTED…
GOOGLE’S	ALGORITHMS	
AREN’T	YET	GOOD	
ENOUGH	TO	STOP	LINK	
SPAM
CUE	THE	MANUAL	
ACTIONS	TEAM
EXPEDIA.COM
HALIFAX.CO.UK
MARKSANDSPENCER.COM
BUT	GOOGLE	NEEDS	
LINK	METRICS.
hSps://www.youtube.com/watch?v=NCY30WhI2og		
“We’ve	played	around	with	the	
idea	of	turning	off	back	link	
relevance	and,	a...
OFF	PAGE	IS	(AND	WILL	BE	
INCREASINGLY)	MORE	THAN	
JUST	LINKS	THOUGH
LINK	BUILDING	IS		
CONTENT	MARKETING
DON’T	GET	CAUGHT	UP	IN	
KEYWORD	MONOMANIA!	
hSp://www.searchenginepeople.com/blog/keyword-monomania.html
AROUND	15%	OF	QUERIES	
ARE	NEW	
hSp://news.cnet.com/8301-1023_3-57582368-93/google-the-future-of-search-is-now
THE	POINT?
CONTENT	MARKETING	
DOESN’T	ALWAYS	
MEAN	BIG	CONTENT	
PROJECTS.
CONTENT	MARKETING	
IS	ABOUT	CREATIVITY,	
INNOVATION,	TESTING	AND		
CLEAR	GOALS.
WHAT	DO		
I	NEED		
TO	DO?
Getting the BIG
links then
attracting the rest
Think like a 50s Ad Agency
and execute like a geek.
2016 the year of creative
campaigns	
Illustrations – Infographics-
Animations –Videos –
Interactive assets – Supporting
we...
Great CONCEPTS
and beautiful
EXECUTION!
RESULTS
Any BIG links?
What’s	Going	On	With	Featured	Snippets	&	Google’s	
Rich	Answers?
Ranks	Number	
3	Normally
The	fruits	of	success
How	Can	I	Get	Me	Some?
How	To	Implement	a	NoFollow?		
How	To	Implement	a	NoIndex	Tag?		
How	To	Implement	a	Rel	Alternate	Tag?		
How	To	Implement	...
Included	Transcripts	With	a	
Clear	Outline	of	Steps
The	Content	Should	Provided	a	
Lot	More	Info	Than	Just	the	“How	
To”
Share	URLs	on	Google+
Submit	the	URLs	in	
Search	Console
IdenGfy	a	Simple	QuesGon	
Provide	a	Direct	Answer	
Make	it	Easy	for	Users	(and	Google)	to	Find	
1	
2	
4	
Offer	Valued	Added...
It’s not bragging if it’s true
Attract rather than Sell
Create content that DESERVES
links and MARKET that content.
•  Content	should	be	created	for	
your	users	
•  FAQs	
•  Help/Tutorial	Videos	
•  Infographics	
•  Tools:	
•  Google	Keyw...
•  Content	should	be	created	for	
your	users	
•  FAQs	
•  Help/Tutorial	Videos	
•  Infographics	
•  Tools:	
•  Google	Keyw...
•  Content	should	be	created	for	
your	users	
•  FAQs	
•  Help/Tutorial	Videos	
•  Infographics	
•  Tools:	
•  Google	Keyw...
•  Content	should	be	created	for	
your	users	
•  FAQs	
•  Help/Tutorial	Videos	
•  Infographics	
•  Tools:	
•  Google	Keyw...
•  Educate	to	purchase	
•  Detail	the	products	or	
services	
•  Use	internal	linking	
•  Describe	the	non-brand	
•  Tools:...
•  Educate	to	purchase	
•  Detail	products	+	services	
•  Provide	business	history	
•  Use	internal	linking	
•  Tools:	
• ...
Reference	Guide:	Google	Analyccs	
Use these menus to view
how users arrive and how
they interact with site
content!
Unders...
Beef	Up	Site	Content	
•  Idencfy	and	fill	in	gaps	in	content	based	upon	keyword	research	
•  Incorporate	target	search	term...
Uclize	Microformats	within	HTML	
•  Schema.org	
•  Invented	in	2011	by		
Google,	Bing,	Yahoo,		
&	Yandex	
•  Open	Graph	
•...
•  Formerly,	Google	Webmaster	Tools;	scll	trends	the	last	90	days	of	data		
•  Major	Changes:	
•  Search	Analyccs	
•  Mobi...
123!
The	New	SEO	“Rule	Book”	
•  Google’s Search Patents!
•  Rule #1: Learn Your Audience!
•  Rule #2: Make Content!
•  Ru...
124!
The	New	SEO	“Rule	Book”
3 CORE PRINCIPLES OF SEO
INDEXATION	
• 	Technical	Solucon	that	respects	SEO	Best	Praccces	
• 	Site	Architecture	Mapped	to	...
126!© 2014 MERKLE. ALL RIGHTS RESERVED. CONFIDENTIAL
1.  Understand how your audience interacts with you at different
time...
Website: www.pagetraffic.com
Email: navneet@pagetraffic.com
Twitter: @navneetkaushal
Blog: www.pagetrafficbuzz.com
Faceboo...
Next Generation SEO
Next Generation SEO
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Next Generation SEO
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Next Generation SEO

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SEO has changed a lot in last few years. In this presentation learn all about the new SEO and how you can do next generation SEO to rank your site in top in search engines.

Published in: Marketing

Next Generation SEO

  1. 1. Navneet Kaushal CEO PageTraffic Next Generation SEO
  2. 2. How SEO has changed!
  3. 3. SEO IS NOW ALL ABOUT THE THINGS I LOVE.
  4. 4. CONTENT.
  5. 5. CONTENT. BRANDING.
  6. 6. CONTENT. BRANDING. MOBILE.
  7. 7. CONTENT. BRANDING. MOBILE. SOCIAL.
  8. 8. CONTENT. BRANDING. MOBILE. SOCIAL. USER EXPERIENCE.
  9. 9. SOME THINGS WON’T BE MUCH DIFFERENT
  10. 10. GOOGLE STILL RULES THE ROOST.
  11. 11. State of Search- India Source: Netmarketshare and business-standard.com Google 97% Yahoo 1% Bing 1% Others 1% Indian Search Engine Market Share
  12. 12. THE GOALS OF SEARCH ENGINES STILL REMAINS THE SAME.
  13. 13. BUT…
  14. 14. SEARCH ENGINES ARE
  15. 15. IT’S HARDER TO MANIPULATE RESULTS
  16. 16. AND THE FOCUS NOW IS ON BEING THE QUALITY RESULT.
  17. 17. SO, SEOS HAVE HAD TO COME A LONG WAY
  18. 18. FROM…
  19. 19. TO….
  20. 20. 2012
  21. 21. A big majority of SEOs were BUYING links Some SEOs were still doing directories A few were doing article marketing, but badly..
  22. 22. So Creating Good Quality articles WORKED
  23. 23. FCUK SEO
  24. 24. by early 2014…..
  25. 25. Most SEOs were knee deep trying to resolve penalties The black hats were now charging for removing the links that they sold you the year before ;) By now everyone was desperately jumping on the content marketing bandwagon…..
  26. 26. 2011 2012 2013 2014 2015
  27. 27. Yes you could: 1.Write an article 2. Spin it (several versions of same article) 3. Buy placements on shitty blogs that no one reads Well done.That is very difficult.
  28. 28. ….unless you want to be “eaten” by a penguin
  29. 29. TO 2016 SEO ESSENTIALS
  30. 30. Next Gen: SEO BASICS There are 4 goals to all Search MarkeGng GeHng Found – Search Engine OpGmizaGon Keeping People Interested – Content & Features Lead Gen - ConverGng Visitors to Take AcGon Intelligence - Monitoring AcGvity
  31. 31. Current Problems •  MiscommunicaGon about SEO •  Goggle Panda & Penguin Changes •  Hidden issues with CMS Systems •  Trendy layouts that hurt SEO •  Boiler Plate & Duplicate Content •  You mean my web developer doesn’t know this? •  Responsive Design
  32. 32. Next Gen: SEO BASICS Everything about search engine opGmizaGon is about Relevancy, Relevancy, Relevancy! Focus on Target Keyword Phrase Content Codes Link Popularity Technical
  33. 33. BE MOBILE FRIENDLY
  34. 34. IF YOUR PHONE DOESN’T DISPLAY FLASH, GOOGLE WILL NOT SHOW FLASH SITES IN YOUR RESULTS. MaS CuSs of Google at Pubcon in October 2013
  35. 35. IF YOUR WEBSITE ROUTES ALL MOBILE TRAFFIC TO THE HOMEPAGE RATHER THAN THE INTERNAL PAGE THE USER WAS ATTEMPTING TO VISIT, IT WILL BE RANKED LOWER. MaS CuSs of Google at Pubcon in October 2013
  36. 36. IF YOUR SITE IS SLOW ON MOBILES, GOOGLE IS LESS LIKELY TO RANK IT. MaS CuSs of Google at Pubcon in October 2013
  37. 37. HAVING A MOBILE SITE IS JUST THE START.
  38. 38. hSp://developers.google.com/speed/pagespeed/insights
  39. 39. MOBILE READY MEANS: •  Loading quickly on mobile
  40. 40. MOBILE READY MEANS: •  Loading quickly on mobile •  Enabling users to navigate around on a small screen
  41. 41. MOBILE READY MEANS: •  Loading quickly on mobile •  Enabling users to navigate around on a small screen •  Taking mobile users to the content they expect to see
  42. 42. MOBILE READY MEANS: •  Loading quickly on mobile •  Enabling users to navigate around on a small screen •  Taking mobile users to the content they expect to see •  Enabling users to read without pinching and zooming!
  43. 43. SITE SPEED •  Page speed maSers (now). So benchmark yourself against leaders. In a way, that’s fun, you can create “Page speed contests” now. •  To do so, install Google Page Speed and Yahoo’s Yslow. •  Run them on your home page and at least a few random internal pages •  Follow every recommendacons for: image opcmizacon, gzip compression, javascript “minificacon”, CSS “minificacon”. •  Once this is done, look at subtler speed improvements they recommend. •  Moving to a stable Cloud environment isn’t a bad idea either.
  44. 44. INTERNATIONAL SEO
  45. 45. Hreflang What Are These About?
  46. 46. (Almost) Same Language For Different Countries
  47. 47. MulGple Languages for the Same Country
  48. 48. Key Points About Hreflang Specify Language Only or Language and Country Specify language in ISO 639-1 format Specify country in ISO 3166-1 Alpha 2 format Specify in Header, Sitemap, or HTTP Header Specify in Only One of the Three Places Must be Mutual
  49. 49. GET SOCIAL
  50. 50. NO DIRECT IMPACT ON SEARCH RANKINGS (YET) hSps://www.youtube.com/watch?v=udqtSM-6QbQ
  51. 51. BUT… hSp://socialmarkecngwricng.com/how-to-perform-seo-on-your- website-with-social-media-infographic/
  52. 52. •  Claim brand on appropriate networks •  Build conversacons on the ones you can manage •  Encourage people to create content for you; you curate it against keyword research •  UGC content doesn’t have to be on-site •  Pinterest boards •  LinkedIn Groups •  Instagram Build Relaconships With Social Networks
  53. 53. YOUR SOCIAL AUDIENCE WILL ENHANCE YOUR SEO
  54. 54. BRAND SIGNALS
  55. 55. BRAND SEARCH VOLUME MATTERS MORE
  56. 56. CITATIONS MATTER MORE
  57. 57. •  Gain citacons and links for your business: •  Guest post •  Get quoted •  Hold an event •  Use a variety of sources for citacons & links: •  OTAs: Yelp, TripAdvisor •  News Sources: N&R, WS Journal •  Local ‘Zines: Yes!, Rhino Times •  Tools: •  Google Search Console •  Moz ($) •  Majescc ($) Build Your Brand Beyond Your Website
  58. 58. SENTIMENTS MATTER MORE
  59. 59. MaS CuSs of Google SXSW 2013
  60. 60. POSITIVE SENTIMENT •  Posicve reviews
  61. 61. POSITIVE SENTIMENT •  Posicve reviews •  Google’s own systems
  62. 62. POSITIVE SENTIMENT •  Posicve reviews •  Google’s own systems •  Trusted 3rd parces
  63. 63. POSITIVE SENTIMENT •  Posicve reviews •  Google’s own systems •  Trusted 3rd parces •  Posicve citacons on Google Plus
  64. 64. POSITIVE SENTIMENT •  Posicve reviews •  Google’s own systems •  Trusted 3rd parces •  Posicve citacons and interaccons on Google Plus •  Posicve citacons across the web
  65. 65. LINK BUILDING IS NOT DEAD.
  66. 66. IT’S BEEN A BIT SICK, GRANTED…
  67. 67. GOOGLE’S ALGORITHMS AREN’T YET GOOD ENOUGH TO STOP LINK SPAM
  68. 68. CUE THE MANUAL ACTIONS TEAM
  69. 69. EXPEDIA.COM
  70. 70. HALIFAX.CO.UK
  71. 71. MARKSANDSPENCER.COM
  72. 72. BUT GOOGLE NEEDS LINK METRICS.
  73. 73. hSps://www.youtube.com/watch?v=NCY30WhI2og “We’ve played around with the idea of turning off back link relevance and, at least for now, back link relevance sGll really helps in terms of making sure that we return the best, most relevant, most topical set of search results.”
  74. 74. OFF PAGE IS (AND WILL BE INCREASINGLY) MORE THAN JUST LINKS THOUGH
  75. 75. LINK BUILDING IS CONTENT MARKETING
  76. 76. DON’T GET CAUGHT UP IN KEYWORD MONOMANIA! hSp://www.searchenginepeople.com/blog/keyword-monomania.html
  77. 77. AROUND 15% OF QUERIES ARE NEW hSp://news.cnet.com/8301-1023_3-57582368-93/google-the-future-of-search-is-now
  78. 78. THE POINT?
  79. 79. CONTENT MARKETING DOESN’T ALWAYS MEAN BIG CONTENT PROJECTS.
  80. 80. CONTENT MARKETING IS ABOUT CREATIVITY, INNOVATION, TESTING AND CLEAR GOALS.
  81. 81. WHAT DO I NEED TO DO?
  82. 82. Getting the BIG links then attracting the rest
  83. 83. Think like a 50s Ad Agency and execute like a geek.
  84. 84. 2016 the year of creative campaigns Illustrations – Infographics- Animations –Videos – Interactive assets – Supporting websites - Long Articles
  85. 85. Great CONCEPTS and beautiful EXECUTION!
  86. 86. RESULTS
  87. 87. Any BIG links?
  88. 88. What’s Going On With Featured Snippets & Google’s Rich Answers?
  89. 89. Ranks Number 3 Normally
  90. 90. The fruits of success
  91. 91. How Can I Get Me Some?
  92. 92. How To Implement a NoFollow? How To Implement a NoIndex Tag? How To Implement a Rel Alternate Tag? How To Implement a Rel Canonical? How To Implement a Vary:User Agent Header? Start With a List of Common QuesGons
  93. 93. Included Transcripts With a Clear Outline of Steps
  94. 94. The Content Should Provided a Lot More Info Than Just the “How To”
  95. 95. Share URLs on Google+
  96. 96. Submit the URLs in Search Console
  97. 97. IdenGfy a Simple QuesGon Provide a Direct Answer Make it Easy for Users (and Google) to Find 1 2 4 Offer Valued Added Info 3
  98. 98. It’s not bragging if it’s true
  99. 99. Attract rather than Sell Create content that DESERVES links and MARKET that content.
  100. 100. •  Content should be created for your users •  FAQs •  Help/Tutorial Videos •  Infographics •  Tools: •  Google Keyword Planner •  Google Search Console •  Wolfram Alpha •  SEMRush ($) •  Moz ($) Learn Your Audience: Segmentacon
  101. 101. •  Content should be created for your users •  FAQs •  Help/Tutorial Videos •  Infographics •  Tools: •  Google Keyword Planner •  Google Search Console •  Wolfram Alpha •  SEMRush ($) •  Moz ($) Learn Your Audience: Segmentacon
  102. 102. •  Content should be created for your users •  FAQs •  Help/Tutorial Videos •  Infographics •  Tools: •  Google Keyword Planner •  Google Search Console •  Wolfram Alpha •  SEMRush ($) •  Moz ($) Learn Your Audience: Segmentacon
  103. 103. •  Content should be created for your users •  FAQs •  Help/Tutorial Videos •  Infographics •  Tools: •  Google Keyword Planner •  Google Search Console •  Wolfram Alpha •  SEMRush ($) •  Moz ($) Learn Your Audience: Segmentacon
  104. 104. •  Educate to purchase •  Detail the products or services •  Use internal linking •  Describe the non-brand •  Tools: •  Google Keyword Planner •  Google Search Console •  Analyccs •  Majescc ($) •  Moz ($) Learn Your Audience: Conversion Funnel Website navigation should include links to pages targeting the highest search volume phrases!
  105. 105. •  Educate to purchase •  Detail products + services •  Provide business history •  Use internal linking •  Tools: •  Google Keyword Planner •  Google Search Console •  Analyccs •  Majescc ($) •  Moz ($) Learn Your Audience: Conversion Funnel
  106. 106. Reference Guide: Google Analyccs Use these menus to view how users arrive and how they interact with site content! Understand which channels & sites are most valuable! How many pages viewed?! What pages cause people to leave?! Does my site load fast enough?! After they arrive, what pages do they click on next?! What URLs bring people to my site?! What do they type in the search box?! Find which social networks provide most engagement! Use Advanced Segments for custom audience groups!
  107. 107. Beef Up Site Content •  Idencfy and fill in gaps in content based upon keyword research •  Incorporate target search terms throughout Informacon Architecture •  Use hubs of content to organize relevant pages together Home Page Hub2 PR Request s Contact News + Articles Advice Teenager s Product Reviews About NAV 1 / All NAV 2/ Filtering NAV 3 Single Content Pages Suggested Page Content Hubs Ask a Q Photos Videos News Photo Pages Video Pages Detail3 News + Articles Co Parentin g For Parents Books Positive Parentin g Tips Technique s Our Writers
  108. 108. Uclize Microformats within HTML •  Schema.org •  Invented in 2011 by Google, Bing, Yahoo, & Yandex •  Open Graph •  Used by Facebook to extract addiconal meaning •  developers.facebook.com/tools/ debug/ •  JSON •  JavaScript markup •  RDFa •  Markup extension of HTML5
  109. 109. •  Formerly, Google Webmaster Tools; scll trends the last 90 days of data •  Major Changes: •  Search Analyccs •  Mobile Friendly Tool •  Internaconal Targecng GSC to Find Current Opportunices
  110. 110. 123! The New SEO “Rule Book” •  Google’s Search Patents! •  Rule #1: Learn Your Audience! •  Rule #2: Make Content! •  Rule #3: Be Mobile Friendly! •  Rule #4: Get In On the Conversation! •  Rule #5: Earn Citations!
  111. 111. 124! The New SEO “Rule Book”
  112. 112. 3 CORE PRINCIPLES OF SEO INDEXATION •  Technical Solucon that respects SEO Best Praccces •  Site Architecture Mapped to Semancc Verccals •  Archiving that preserves content integracon & interlinking forever RELEVANCE •  Opcmizing Keywords into Silos •  Internal linking strategy that distributes SEO & PageRank value POPULARITY •  Quancty / Quality / Age / Frequency of links obtained •  Semanccs aspect of backlinks (anchor text) •  Diversificacon of backlink entry points (hub pages)
  113. 113. 126!© 2014 MERKLE. ALL RIGHTS RESERVED. CONFIDENTIAL 1.  Understand how your audience interacts with you at different times! 2.  Develop content that solves their problems, easily & quickly! 3.  Ensure your content can be accessed at any time, on any device! 4.  Prioritize and build followers on select social networks! 5.  Earn citations and links back to your site on a variety of phrases! It’s a Two Algorithm World – Google & the User
  114. 114. Website: www.pagetraffic.com Email: navneet@pagetraffic.com Twitter: @navneetkaushal Blog: www.pagetrafficbuzz.com Facebook: www.facebook.com/pagetraffic.in THANK YOU!

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