2. What is your opinion of the ‘indie’ genre?
• The majority of the feedback was
positive, saying it interested them.
• Some people were confused as to
what the genre is, but that could
imply that these people would not
be part of the target audience.
• The persons comment about
growing up in the 90’s show us that
our target audience will actually
spread over a larger group of people
with a larger variety of ages.
3. What would you normally expect to see in
a music video?
• Since going for an indie music video, one
of the least voted conventions seen in a
music video is nature. Therefore having it
in our video will make it stand out and be
more unique.
• The story was voted highest which we will
use.
• Second highest is the artist/band,
however we are making the video
unconventional so will make the video
different, and simply have this in the
background.
4. What would you say attracts your
attention in a music video?
• The results here show us
that our video ideas will
attract a variety of different
people.
• This is because we will
include things like:
– Inspirational cinematography
– Dancing
– Colours
– Storyline
– Feeling and emotion
– Landscape creating
atmosphere
5. Do you prefer if the music video is…
• Story and performance
are both equally
preferred by the audience
generally.
• We are basing our video
mainly on story, so the
audience research shows
that this will be just as
enjoyable as
performance.
6. Where do you view music videos?
• We will upload our video
to YouTube, as this is the
most likely place that
people will see it.
• The audience research
shows they mostly watch
videos online anyway so
this we will get a greater
audience.
7. Are you male or female?
What is your age?
• We can see that the people who took this survey were of
all different ages and gender, so for the answers we got, we
know that the video will appeal to more people.
8. What music video is your favourite?
(or stands out most to you)
• From this, there are quite a lot
of mainstream, such as Nicki
Minaj ‘Anaconda’, which we are
definitely steering away from.
• However artists such as The
Stone Age, Kodaline and
Beastie Boys are the type of
artists that our audience would
listen to.
• We will watch some of these
favourites and look into the
conceptions and look of the
video.
9. What do you dislike in a music video?
(optional)
• A lot of the dislikes here are sexual
images like girls being over
exposed and showing off their
bodies to the world. Luckily our
video will not do this.
• Some people also said about over
used scenes, or boring imagery.
We will make sure therefore that
our video has enough depth to it
to make sure our audience are not
bored.
