Question 3- What have you learned from your audience feedback? The Music Video
1. Question 3- What have you
learned from your
audience feedback?
The Music Video
2. The Music Video
Why did I conduct audience feedback?
• In order to find out whether our music video had been successful or
not, I conducted some audience feedback to see what our audience
thought.
• These questions would help us to understand what we did well and
how we could improve if we were to make another music video in the
future. I did this by creating a questionnaire for my peers to
complete. After they had been completed, I collated the data and
then evaluated it.
5. Question 1: Do you think that the song we chose
fits the music video?
• After collating my data, 100% of participants in the survey said
yes.
• This was a huge relief because choosing a song that myself and
my partner really felt would work for a music video and the
vision we had for a final product was a really difficult decision
which we highly debated throughout the planning of our
music video.
• If the song fits the narrative and the performance, then
everything else fits into place and should work and fall into
place in regards to filming and editing techniques. The song
choice is the basis to any music video.
6. Question 2: Do you think the editing is sleek and
all shots cut to the beat?
• 100% of my participants said yes. This was a huge relief
because this was the element of the music video that
took the longest and it was a very long process.
• After each edit, I collated audience feedback and
specifically asked whether the shots cut to the beat. We
felt as though this was a really important element of our
music video, because the song we chose does have a
really distinct beat to it, so naturally we wanted every cut
to be accurate.
• We also found that many industry standard music videos
ensured that shots cut to a beat. If it was slightly out at
any point in the music video, it would be noticeable to
the audience. I am very happy with this response
because it was a very hard element to execute well.
7. Question 3: Is the relationship between the two
characters believable?
• 100% of people surveyed thought that the
relationship was believable.
• Prior to creating the music video, we were warned
by our teachers that a relationship can often look
unrealistic if the two actors aren't in a real
relationship. F
• For this reason, Rob and Izzy were used because
even though they aren't in a romantic relationship,
they have a very close friendship and so they are
comfortable with each-other. Rob is also a
professional actor and so the relationship was
portrayed in a realistic way, which adds to the
verisimilitude of the music video. As well as this, if
the relationship didn't look realistic, then the music
video wouldn't look professional.
8. Question 4: Did you feel that the performer
conveyed a star image?
• 100% said yes.
• This is a really important factor to consider when
creating music videos because the star image, as
suggested by Richard Dyer, is very important
because he said that the star starts out as a 'real
person' and then turns to an image for people to
look up to.
• We really wanted our performer to do this and
look like a real performer, which we achieved by
encouraging him throughout his performance to
try and make him feel comfortable.
9. Question 5: Did you think the performance
element being in black and white was
effective?
• 100% of people thought this element was effective. I personally really
liked this element because I felt as though it disguised the narrative
from the performance so the fact that the audience like this too is
really satisfying.
• We wanted our music video to look unique by using this element.
10. Question 6: Were there any elements of the music video
you felt were particularly weak? If yes, please specify
what.
• Some of my sample surveyed said that some of the 'lip synching is slightly
out', 'weak lip synching' and 'the performer looked to the side'.
• Personally, this feedback is disappointing because we spent a lot of time
collecting audience feedback throughout the production process and we
tried to amend the fact that the lip synching was out. It could just be the
export, but if we were to improve this music video then this would be an
element I would improve.
• One person said that the costume could have been a bit more extreme to
fit the indie genre, which I agree with, but being on a small budget this
was really difficult to fund and also to find indie clothing suitable was very
difficult too, especially with limited time to find suitable clothing.
11. Question 7: What was your favourite element
of the music video? Please specify.
• Performance shots were very popular amongst 6
of the sample group surveyed and that this was
their favourite element of the music video.
• Originally we didn't include the performance
element so this was really reassuring because
including this element was obviously the right
thing to do, as it does make the music video look
more like a music video.
• Another strength was the 'ghosting' effect used, as
one person stated that this 'made the video and
makes it unique' as no other music videos actually
include this element, so this makes our music
video unique.
