research

1. Research
Hope Smith

2. Kill somebody - yungblud
https://www.youtub
e.com/watch?v=Mb
bF2exK7X0

3. Teardrops – Bring Me The Horizon
https://www.youtub
e.com/watch?v=L5u
V3gmOH9g

4. Forget me – MGK & Halsey
https://www.youtub
e.com/watch?v=0tn
6nWYNK3Q

5. sorry – Halsey
https://www.youtub
e.com/watch?v=tEnC
oocmPQM

6. Research Analysis
• What common features do the researched
products have?
• They all have metaphors and most of them are linked to mental health
• Taking a bath in black water is very common
• Fake blood or other injuries
• flowers are common especially roses
• Very simple outfits mostly wear the same one through the whole video
• Live performance type of thing usually in a Wearhouse or outside

7. Research Analysis
• What aspects of the research will you include
within your on work?
• I want to try and include a black bath
• Flowers
• A narrative that’s about mental health (specifically the 5 stages of grief)
• Fake blood – the gory aspects from the videos.

8. Questionnaire Analysis

9. Audience research
• Observation: 17 of the 25 responses were from females
• What this says about my audience:most of my audience is female.
• How will your product appeal to this audience: I will
use more music video conventions that females are attracted to and watch.
Q: what is your gender?

10. Audience research
• Observation: most of the people are ages 16 - 18
• What this says about my audience: my target audience
should be ages 16 - 18
• How will your product appeal to this audience: this
will help me target my younger audience.

11. Audience research
• Observation: 14 people listen to some form of alternative music.
• What this says about my audience: the majority of them
like alternative music.
• How will your product appeal to this audience:the
video is heavily inspired by alt artists/videos.
Q: what genre of music do you listen to most?

12. Audience research
• Observation: most people use Spotify.
• What this says about my audience: they will use Spotify to listen to
the song.
• How will your product appeal to this audience:if people
like the video the Spotify streams will go up because more people will want to
listen to the song

13. Audience research
• Observation: just under half the people watched a music video
in the past day.
• What this says about my audience: they are likely to watch a
music video as soon as it comes out.
• How will your product appeal to this audience: it's a music
video so they will want to watch it when it's out getting the views up.

14. Audience research
• Observation: it tells me the music video people watched last.
• What this says about my audience: people like to
watch new videos that have come out in the past year or so more than old ones.
• How will your product appeal to this audience: my video
will be new so people will be more likely to watch, and I will use a resent song.
Q: what was the last music video you watched?

15. artist video year
Ruel Say it over
Courage
2020
Ruel Face to Face 2019
YUNGBLUD Acting like that 2021
YUNGBLUD parents 2019
Destiny Rogers Tomboy 2019
Taylor Swift willow 2020
Carlie Hanson Steeling all my friends 2020
5 SOS Good Girls 2016
Nascar Aloe FED UP 2019
Half Alive Arrow 2019
Future + Drake Life is Good 2020
Alter Bridge Dying light 2020
Ariana Grande 34+35 2020
Little Mix Wasabi 2018
Fiona Apple Across the Univers 1998
Madness Baggy Trousers 1980
Wilber soot Your new boyfriend 2020
A Great Big World Say something 2013
Anne Marie Birthday 2020
Daft Punk Get lucky 2013
Mother Mother Burning Pile 2008
PewDiePie Coco 2021
What was the last music video you watched?

16. Audience research
• Observation: the majority of people like videos involving the artist.
• What this says about my audience: they like it when the
video is mostly shots of the artist and have a narrative.
• How will your product appeal to this audience: the
whole video will have an actress in portraying the singer.

17. Audience research
• Observation:half the people watch music videos a couple times a month.
• What this says about my audience:they enjoy
watching music videos and watch them pretty frequently.
• How will your product appeal to this audience:they would
be likely to want to watch the video more than once.

18. Audience research
• Observation:it tells me what peoples Favorite music video is.
• What this says about my audience: it shows the kind
of videos people like to watch and how old the video is doesn't matter.
• How will your product appeal to this audience: I
can focus on the people who watch videos similar to the one I want to make.
Q: what is your favorite music video?

19. artist song year
City Morgue Nitro cell 2018
seventeen Fallin' flower 2020
Oliver Tree I'm gone 2020
Drake Gods Plan 2018
Metalica One 1988
Juice Wrld Lean Wit Me 2018
Panic! At The Disco Emperor's New Clothes 2016
Shawn Mendes Lost in Japan 2018
Björk Black Lake 2015
Palaye Royale Anxiety 2020
SWMRS Berkeley's on Fire 2019
Taylor Swift Exile 2020
Ruel Younger 2018
Eminem Rap God 2013
Demi Lovato Confident 2015
Harry Styles Golden 2020
Arctic Monkeys Fluorescent Adolescent 2007
Alvaro soler Sofia 2016
New Order World In Motion 1990
Elton John Tiny Dancer 1971
Masayuki Suzuki Daddy! Daddy! Do! 2020
What is your favorite music video?

20. Audience research
• Observation: most people have a reason why they like the videos they like.
• What this says about my audience: most people like the videos
because of the effects/way its edited and the narrative.
• How will your product appeal to this audience: I will use different
effects in the video and there will be a narrative.
Q: why is that your favorite video?

21. Bibliography

22. Bibliography
1. Hope smith. (2021) Target Audience Research Survey (conducted on 2nd march 2021)
2. Bring Me The Horizon. (2020). Bring Me The Horizon - Teardrops (Official Video). [Online
Video]. 22 October 2020. Available
from: https://www.youtube.com/watch?v=L5uV3gmOH9g. [Accessed: 15 March 2021].
3. Halsey. (2018). Halsey - Sorry. [Online Video]. 2 February 2018. Available
from: https://www.youtube.com/watch?v=tEnCoocmPQM. [Accessed: 15 March 2021].
4. Machine Gun Kelly. (2020). Machine Gun Kelly ft. Halsey - forget me too (Official Music
Video). [Online Video]. 22 October 2020. Available
from: https://www.youtube.com/watch?v=0tn6nWYNK3Q. [Accessed: 15 March 2021].
5. YUNGBLUD. (2018). YUNGBLUD - Kill Somebody. [Online Video]. 23 October 2018. Available
from: https://www.youtube.com/watch?v=MbbF2exK7X0. [Accessed: 15 March 2021].