2. Relationship
between
MusicVideo
andDigipak
In order to create a professional, industry standard
product there had to be a clear relationship between
my music video and my digipak. The most obvious
theme that shows a clear relationship between my
main product and ancillary text is that of the location
and protagonist used. On both the front and back of my
digipak the artist himself can be seen pictured in the
same location as where the music video was shot.
Through featuring the same location used for filming
on my digipak not only is the theme of the song itself
reinforced (‘Down by the River’ being associated with
the outdoors) but it starts to build the foundations of a
brand identity being created as both products share
similar properties.
3. Relationship
between
MusicVideo
andDigipak
It should be mentioned that the panels within my
digipak feature images which were not shot at the
same location as where my music video was set. The
main reason for this was down to the digipak wanting
to share the artist in other situations that weren’t
directly linked to the music video, hence why different
locations and costumes were used. In doing this,
however, the brand identity of the artist was still
instilled to the audience as it increased the relatability
of the product to the audience.
4. Relationship
betweenMusic
Videoand
Digipak
The song ‘Down by the River’ has clear
connotations to being in the outdoors, not
only is this evident through the title of
the song but also the lyrics of the song.
As mentioned on the previous slide, both
the front and back of the digipak feature
images that show the artist in the same
location as the music video. In doing this
the digipak itself shows a clear
relationship to the music video and
enables the audience to understand that
both products relate to each other.
5. Relationship
betweenMusic
Videoand
Digipak
Across all panels of my digipak a simple block white
colour format is used. An image has then be placed
underneath and cut through in order to give the
appearance of different dimensions and therefore
directly linking back to the title of the album. The
front image shows the protagonist looking over the
reservoir, holding an acoustic guitar, while the rear
image shows the artist looking out into the distance
while standing on a bridge. Both have a clear
connotation and relationship with water, further
cementing the theme of water to the audience and
linking back to the title of the song. To add to that, as
the front of the digipak shows the prop of an acoustic
guitar, the audience gain an insight into what genre of
music the final product could be from before actually
having to view the product. In addition to this, both
the front and rear images show the artist wearing an
all black costume. Stereotypically, indie/ alternative
artists are often associated with wearing this coloured
clothing and by playing on this stereotype audiences
can easily assume what genre and style of music that
the song is based upon due to the digipak design.
6. Relationship
betweenMusic
Videoand
Digipak
To add to that, the artist can be seeing
wearing the same clothing on the front
and back of the digipak, this clothing is
also worn in the main product itself, this
further confirms the relationship
between both products. Once the lyrics of
the song are analysed and depicted it is
evident to see that there is an ideology/
theme of love. I opted to name the album
title ‘Dimensions’ as this reflected the
sense of love that is created within the
music video. Furthermore, as only one
character features in the music video the
title could be interpreted by audiences as
a way of reflecting the lover that the
lyrics of the song imply.
7. Relationship
betweenMusic
Videoand
Digipak
My record label can also be located at the back
of the digipak ,above the barcode. The reason
this was implemented was in order to conform
to that of real life industry standard products
from my genre, which feature the record label
logo on the back of there digipaks. To add to
that, I also designed my digipak with the song
titles located at the back of the digipak. The
track list appears below an image centrally
framed (this image following the same format
as the other images on the digipak.) The reason
I placed the track list in a central position
under the image was to build up a house style
across all panels of the digipak, whereas
placing my track lists to the left of the digipak
and down the side would have broke the
uniform design. I also opted to have the image
that has been sliced through, appear on the
sides of the digipak panel. Again, this was done
in order to create a house style across the
products, in the terms of the dimensional
editing I have used on the images.
8. Relationship
betweenMusic
Videoand
Magazine
Advert
Similarly to my digipak, there is a clear
correlation with the themes and motifs
present that feature within my music video
being present in my magazine advert. The
main element that can be seen across both
of these products is that of the featuring of
the artist on the front of the magazine
advert, in order to try and create/ reinforce
a sense of artist and brand identity to the
audience. It should also be mentioned that a
very similar style of image is used on both
the front of my digipak and magazine
advert, this showing the artist holding a
guitar while surrounded by trees. Not only
does this reinforce the links to the song
itself and the outdoor theme associated with
it. But also shows a relationship with the
indie/ alternative genre as the props
featured in the image are stereotypical of
this genre.
9. Relationship
betweenMusic
Videoand
Magazine
Advert
Furthermore, the camera angle used on the
magazine advert matches that of the
camera angle used for my images on the
digipak. This being a medium close up. By
using this camera angle across both my
ancillary products a common house style/
theme is presented. Allowing for audiences
to easily identify that my magazine advert
and digipak link together. It should also be
mentioned that medium close ups were a
camera angel which featured numerous
times within my music video. As both my
music video and magazine advert contain
the same style of camera angles it reinforces
the connection between the two products.
The images used in my magazine advert
contain the same props and costume that
are present in my music video. By using the
same guitar in my magazine advert and
music video it further reinforced the sense
of continuity between the products.
10. Relationship
betweenMusic
Videoand
Magazine
Advert
The final product I produced has a
narrative element which creates the idea
that the artist has come out of what was
once a relationship. Not only does this
theme link directly back to the title of my
album, ‘Dimensions’, but is reinforced
within my magazine advert due to the
splitting of the image in order to give a
dimension appearance. This format is
also followed within my digipak in order
to enable the audience to identify a
relationship between my music video and
ancillary texts.
11. Relationship
betweenMusic
Videoand
Magazine
Advert
A strong sense of brand identity was
created between both ancillary texts and
music video. However, in order to further
bolster this identity the ancillary texts
could have featured the use of picture
editing in order to make the products
seem more relatable to the indie/
alternative genre. For example, my
music video contains a chorus where the
footage overlaps in order to create an
almost trippy vibe to the video. This
element could have been recreated
through the images used on both the
digipak and magazine advert. Despite
this, it should be commented that
through the use of the props such as a
guitar and the clothing my artist wore
the indie genre of music was still evident
within my images.
12. Whyisit
importantto
havean
effective
combination?
Through incorporating different factors across
all three of my products it not only shows a
clear correlation and relationship between the
products but it also helps to build a brand
identity for the artist. The use of the same
style of images across both ancillary texts and
the featuring of the same props and costumes
within my music video and my ancillary texts
reinforces the artists individuality to the
viewer. While simultaneously building a
relationship between the products so audiences
can easily identify that products are related to
each other. Throughout my music video there is
a heavy use of a performance style of music
video. In order to portray this in my ancillary
texts I opted to have the artist wearing the
same garments featured in the music video and
use the same props (guitar) in order for the
viewer to be able to clearly distinguish the
genre of music the artist is from as well as the
style of music video. As previously stated, this
was carried out in order to build the profile of
the brand identity of the artist.
13. Whyisit
importantto
havean
effective
combination?
The overall theme of my music video is
that of love. Not only is this due to the
lyrics of the song but also due to the style
of music video I created and the use of a
dimensional style theme across my
ancillary texts. This is then left quite
ambiguous for the audience to interpret,
however, the main idea that may have
been picked up is the theme of a broken
up relationship between the artist and
the former lover the lyrics imply.
14. Whatisthe
housestyleand
layoutofyour
ancillarytexts?
As the two images to the left show there
is a clear relationship and house style
between the two products. Both feature
the same style of layout, this being a
white block placed centrally over an
image, with bits of the block rasterized
and removed in order to reveal the image
below. As the images below show this
format was used across all my ancillary
products in order to build up the brand
identity as well as improving the overall
professionalism of the product
15. Whatisthe
housestyleand
layoutofyour
ancillarytexts?
. The text used across both products as
well shares the same property, this being
the use of bold, full capital lettering for
the title of the album ‘Dimensions,’
followed up with a kerned, non bold font
that appears in a considerably smaller
font for the artist name. Not only does
this conform to typical codes and
conventions of real life products, which
feature the artist name in a smaller font
than the album name. But it furthermore
shows the professionalism of both
products and enables the audience to
clearly see how both products
compliment each other due to the same
format and typography being used.
