2. My initial idea for my target audience was young adults. These are people who are from sixteen to twenty-
four years old. I based this decision on the genre of the music which is indie. People relate indie music to
romance, and the indie style clothing (checked shirt and tight jeans). There are many people who are
between sixteen and twenty-four who start to get involved with romance and get into relationships,
therefore this would be a good audience for my music video which has romance in it, and the name it ‘A
certain romance’ suggests it. There are many people around that age, from what I have seen myself, that
wear the indie style clothing.
3. Arctic Monkey are a very known band as they have nearly a million followers on
twitter, and over five million likes on Facebook, that on two of the biggest social
networking site. I also know this as many of my friends who are young adults are
fans themselves. The chosen song for my music video ‘A certain romance’ has
millions of views itself, therefore I knew the market was very big in general.
This research help base the decision who would the music video be best suitable
for and what key elements should be included in it fro example, the romance
included in the video. This would allow the audience to recognise the genre of
the music and possibly relate to it.
4. We did arrange focus groups, in order to ask both genders about our idea. First of all we
wrote down the questions we were going to ask, then got two boy and two girls to answer
them while being recorded. The questions asked were about the song choice. If they have
heard of the band and song before and if they like them. Secondly what they thought
should be included in the music video, such as a couple. Thirdly we asked who they
thought is the audience for this type of music, and one of the answers was “people our
age” therefore seventeen and eighteen year old (young adults).
5. Using Web 2.0, it allowed us to connect and share with people. We used websites such
as twitter to research and get the idea of how big and who our target audience may be.
Blogger to show the planning and process of our product to make sure we were
heading the right way. finally, YouTube as it has allowed us to share the video planning
(animatic) and the final product so the audience around the world can view the music
video.
6. The focus groups had an impact on our planning as it made it more
clear and make us more confident about the product. This is because
some of the ideas that we had as a group were then confirmed
through doing the focus groups. For example the idea that a couple
should be included was our group idea and then it was also suggested
by people from the focus groups which made us as a group even more
sure about it.
7. Once the video was completed we asked people who fit in into our
target audience to give us feedback after watching the music video.
Through this we found out that the idea has a good narrative and idea
to it. We also found out that they liked the creativity with the effects
(for example cutting to the beat). Overall audience feedback informed
us that we included the right elements which would be seen in a video
for the song genre (indie). Therefore, I think we have achieved our aim
in meeting their expectations
