3. RealTexts
Skepta’s album coversingle called ‘Konnichiwa’ is very simple. It is
meant to be a stamp, but in the red stamp is a top of a head with a
cap on. Many fans of Skepta’s may know he wears hats a lot so they
would assume it is him. Furthermore, onYouTube the front of the
album comes up straightaway so it is recognisable for others.This is
the same for the hit single ‘Konnichiwa’.All of these are connected
through the stamp which is why we chose to have similar pictures
on our Digipak and Magazine advert as these are the products
which are going to promote our music video.
4. Connection between the three products
Because we only had the main artist featuring in our digipak
and magazine advert it enabled us to create synergy.
Through my research, I found that synergy is vital for any
professional product and therefore I took my time when
planning for the there products as I wanted there to be a link.
On one of the sides in the digipak, we have put this picture >
and the picture on the magazine advert is very
similar too so it creates a promotional package.
The person in the picture is Morgan, and he was
playing Arkitect, the main artist in the song so we
put him on the front of both digipak and magazine advert.
5. Audience
We tried to aim our target audience at the age group of 17-23/
teens that have an interest in the grime genre or who like
artists such as Skepta, Chipmunk, Kano and Giggs.
Before we started filming, we did research on our target
audience by creating a questionnaire.The questionnaire
enabled me to find out how many people like the grime
genre and also what ages do.This then helped me to plan and
create our music video aiming towards the ages of 17-23
which was the group that said they liked the grime genre.
Moreover, the questionnaire gave us ideas on locations for
our music video.
6.
7. Locations
The music video and digipak have links with the stills in the digipak and shots in the
music video as shown below.
The pictures on the right are similar to the
bottom right slide on the digipak, we
filmed and took stills in a carpark in
Ealing. The carpark scene is one of the
main scenes used in not only our music
video but other Grime videos as this is one
of many iconic locations.The top left and
right hand corner slide on the digipak was
shot at the carpark which is a link
between the two products.
The background images on the digipak and magazine advert were shot
outside.This was because the majority of our footage was filmed outside.
8. Reflection
I am very happy with the outcome of my three products.Te links I
made using synergy between them all showed how I planned and
synergy is key.The pre-production process of research and
planning enabled me to produce three professional products and I
enjoyed producing all three products, but the music video as I was
able to show my creativity.The task of creating a music video took
me out of my comfort zone in the fact it was a really technical
process and being able to experiment with different camera
technique was interesting. Using the Canon DSLR, I was able to
create a believable grime music video which conforms to the grime
genre.
