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Evaluation question 4


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Media A Level Music Video Evaluation Q4

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Evaluation question 4

  1. 1. Evaluation Question 4 How did you use new technologies in the construction and research, planning and evaluation stages?
  2. 2. Pre-Production Throughout each stage of production, digital technology was necessary in helping to enhance the process. To begin with, the initial digital technology I became introduced to was the website Blogger. Blogger was a platform that enabled me to create a group blog with individual postings, meaning that each member of my group could publish, share and acquire feedback for every post, whilst keeping information organised and easy to access.
  3. 3. Pre-Production Despite also using Blogger as the backbone of my evidence to upload posts and keep research and planning organised, I found that during research I lay more of an emphasis on websites such as YouTube and Soundcloud. Both are popular and very reliable sources, particularly when it came to viewing examples of past music videos for my chosen artist- Bondax.
  4. 4. Pre-Production Social networking sites such as Twitter and Facebook enabled me to gain an idea of the sort of following that this artist had received. This was a crucial piece of research as I wanted to make sure that the artist we chose was not too mainstream- it would be difficult to reproduce an already popular music video- however something that still had a sense of appeal.
  5. 5. Pre-Production Using images meant that when it also came to producing my digipak and magazine cover, reliable examples were easy to find. Searching through Google images meant that I was able to research digipak net designs and examples of past artist magazine covers. Throughout the process, Slideshare and Prezi were also helpful in presenting our research and developments onto the blog.
  6. 6. Production The process of production for my music video was fairly straightforward in the end. By using a DSLR Canon 650 camera, I was able to achieve high quality, adaptable cuts that weren’t unfocused or fuzzy on replay. This put me into the role of director and cinematographer, as the Canon allowed for multiple shots, leaving plenty of footage to turn to in the post-production process.
  7. 7. Production For the production of the digipak and magazine cover, we used programs such as Photoshop and InDesign were key to both products. It was crucial that the digipak cover was decided first, as then we could synergistically apply a similar/the same picture to the magazine cover, clear indication of the link between artist, track, album and magazine display.
  8. 8. Post-Production In terms of our music video, the post- production stage was definitely the most time consuming stages of them all. However, Final Cut Pro (a more advanced version of iMovie) enabled me to fit together both the sound track and the footage of our video using the iMacs, making cuts to the video that fit the electronic genre style.
  9. 9. Post-Production I found that, for the post-production of both my digipak and magazine cover, the website Pixlr was also helpful in constructing the choice of font for my digipak as I only had to look at past examples from album covers by Bondax themselves, to determine with font suited the style of my product.