needed for A2 level coursework

1. How effective is the
combination of your
main product and
ancillary texts?

2. Introduction
Along with our main product we each had to design two ancillary products
which related to the main piece. We each had to create our own individual
ancillary products which in some way related to both each other and the main
video. I created a digipak for the album and a magazine poster which, if it was
real, would be used to promote its release. The digipak would have to be related
to the style of album Jake Bugg created initially without being too similar from
it. The poster has to relate to my digipak as it is meant to be advertising my idea
of it. Both have to relate back to my main music video and I feel I have done
that but how effective have I done this

3. Ancillaries
Magazine Advert Digipak

4. Digipak
This is my digipak design I gave it a
canvas texture and a pencil shading
look. It gives the digipak an artistic
feel and sets a particular mood,
usually seen with an acoustic/folk
music. I took the design idea from
one of my favourite artists,
Passenger. Both his Whispers and
Whispers II albums have a similar
design layout. This artist is not too
dissimilar from Jake Bugg and so I
took inspiration from it.

5. Magazine Advert
This is the magazine advert I have created to advertise my design
of Jake Bugg’s album. It has the same picture as the main cover of
the digipak and the same pencil shading pattern too. The only
difference between the advert and the digipak is the colour contrast.
Because this is an advert a brighter contrast of colour would serve
its primary use; to attract and promote the product to the consumer.
This allows it to advertise the artist on display whilst also linking it
stylistically to the digipak.

6. Ancillaries
Side-by-side the similarities between the 2 are definitely noticeable. The photos, texture and pattern are
identical with only the colour having any difference. The photos were chosen as they are ambient shots
of the main set location of performance and the majority of the narrative, with the main picture being
centred on the artist more specifically his guitar. This is important as this allows the ancillary pieces to
link to the main music video as the artist in the picture is the main artist in the sequence.

7. Music Video
The music video is an emotive
video that is mostly narrative based.
The artist is also the main character
and the center of the video. The
same character is also in the
pictures on the digipak and
magazine advert. He is wearing the
same code of dress in the video as
in the two ancillaries. The guitar is
another item that links all three of
my products together is it is
involved in all 3 of them.

8. Product Features
To link it further there are
very specific details I
highlighted in order for the
synergy to express itself. One
of these details was the
guitar of the artist which is a
bold red colour. It strongly
features across all the
products and in the case of
the digipak it is in center
frame.

9. Product Features
Other features are the
performance code of dress and
locations which as can be seen
on the right are the same. This
again allows the consumers to
see a link between the
promotional products and the
actual album digipak. It all also
links to each other to give the
artist allowing the artist to gain
additional branding through the
synergy of the products.

10. Effective?
Each practical product works effectively for their own individual purpose, whether that be
advertisement or the product itself. But when the three are combined together they create a
synergetic product which contribute to the overall appeal of the product. Due to their design
and style each connect to each other and catalyse each other's function. The Album would be
the first thing to be produced and by imitating the front of that in the magazine advert but in a
more attractive and vibrant way will increase appeal to the consumer. The music video shows
the artist within it advertising him as well as the song and because he is wearing the same items
of clothing in the video as well as in the ancillary products. Because he of the style of the artist
is similar in the music video as on the digipak cover thus advertising further. Overall each
product has a certain purpose to one another and together increase its appeal to the consumer.