ROI from social media and online tools can be difficult to determine - especially for government or not for profits who aren't selling widgets. Back to basics to align your efforts with your departmental objectives.
GuideStar's CEO, Bob Ottenhoff's presentation from the free webinar hosted on February 1, 2011, featuring Dan Pallotta, author of Uncharitable, and CEO of Charity Navigator, Ken Berger.
GuideStar Webinar (01/30/14) - Weaving Financial Data Into Your Grantmaking P...GuideStar
Join us for a half-hour live demonstration of Financial SCAN, an online financial analysis platform developed in partnership by NFF and GuideStar. Learn about new features for enhanced peer benchmarking and data customization, and how Financial SCAN can help your institution save time and add insights to your grantmaking process and conversations with nonprofits.
Handout - Garbage In = Garbage Out – Keeping Your Donor Database Healthy, Wea...Bloomerang
https://bloomerang.co/resources/webinars/
Robin L. Cabral, MA, CFRE will lead you through the why and how of creating your own database standards manual and processes to ensure that you are not leading your organization down the path of “Garbage In=Garbage Out.” Consider it your legacy to your organization’s future revenue.
2013 Nonprofit Engagement Data Management Study: A Graphic ReportNTEN
We surveyed nonprofit professionals about the "engagement" data their organizations track, how they use it, what their key challenges are regarding working with this data for their missions, and what their plans are regarding engagement data projects in the next 12 months. This is our graphic report of the results. The study was conducted by NTEN (nten.org) in partnership with Avectra (Avectra.com) in the spring of 2013.
This presentation contains the definition of corporate communication, why it is required in NGO's, the relevance of social media, various objectives of NGO's and the advantages of using corporate communication in NGO's.
This was a presentation by Dan Dunlop and Cristal Herrera for the 2019 Annual Conference of the New England Society for Healthcare Communications (NESHCo).
GuideStar's CEO, Bob Ottenhoff's presentation from the free webinar hosted on February 1, 2011, featuring Dan Pallotta, author of Uncharitable, and CEO of Charity Navigator, Ken Berger.
GuideStar Webinar (01/30/14) - Weaving Financial Data Into Your Grantmaking P...GuideStar
Join us for a half-hour live demonstration of Financial SCAN, an online financial analysis platform developed in partnership by NFF and GuideStar. Learn about new features for enhanced peer benchmarking and data customization, and how Financial SCAN can help your institution save time and add insights to your grantmaking process and conversations with nonprofits.
Handout - Garbage In = Garbage Out – Keeping Your Donor Database Healthy, Wea...Bloomerang
https://bloomerang.co/resources/webinars/
Robin L. Cabral, MA, CFRE will lead you through the why and how of creating your own database standards manual and processes to ensure that you are not leading your organization down the path of “Garbage In=Garbage Out.” Consider it your legacy to your organization’s future revenue.
2013 Nonprofit Engagement Data Management Study: A Graphic ReportNTEN
We surveyed nonprofit professionals about the "engagement" data their organizations track, how they use it, what their key challenges are regarding working with this data for their missions, and what their plans are regarding engagement data projects in the next 12 months. This is our graphic report of the results. The study was conducted by NTEN (nten.org) in partnership with Avectra (Avectra.com) in the spring of 2013.
This presentation contains the definition of corporate communication, why it is required in NGO's, the relevance of social media, various objectives of NGO's and the advantages of using corporate communication in NGO's.
This was a presentation by Dan Dunlop and Cristal Herrera for the 2019 Annual Conference of the New England Society for Healthcare Communications (NESHCo).
Social media roi tracking london 11-22-2010 - finalMarshall Sponder
4.20 pm How to Monitor and Measure Social Media ROI
Marshall Sponder, Senior Analyst – WCG
In this session Marshall will highlight what you need to do in order to measure your social media activities against your goals and how to translate this into ROI.
If your organization wants to be around in 5 years you need to invest in the right online technology, interactive strategy and staff. You have the vision, but need the dollars to make it happen. Learn what it takes to make the pitch to your Board and get leadership buy-in. Get the win and be the top fundraiser!
10 Things We Learned While Designing a Youth Mobile AppYTH
In our BuzzFeed style workshop, we will showcase our work and lessons learned in our Re:MIX youth friendly health services app, created in partnership with Youth Tech Health. In this session, we will cover our top ten tips and strategies for successful implementation and problem-solving in designing a youth-centered mobile application, plus allow participants to play with our app! Join us for an interactive session focused on the importance (and implications) of youth-centered design. Leadership from YTH and EngenderHealth will provide participants with tools and opportunities to assess their own readiness to take on app projects in their communities.
This is a presentation that Greater Halifax Partnership's Maria McGowan delivered to member of the Downtown Halifax Business Commission on March 29, 2011
An Integrated Approach - Measuring Social Media for GovernmentHillary Hartley
Session for How to Measure Social Media in Government, May 1, 2013
http://www.aliconferences.com/conf/measure_social_media_gov0413/index.htm
With social media use on the rise in government, communication efforts require an integrated approach. Supporting marketing efforts with social media messages is a big part of this integration.
Texas.gov, one of the 29 state portals under the NICUSA umbrella, has successfully used this strategy in its efforts to increase awareness and online adoption of the driver services offered on its website. Creating and following a plan that integrates social media and measuring the results of those efforts has helped to bolster the success of an advertising campaign aimed at increasing driver license and vehicle registration renewals.
In this presentation, you will hear how Texas.gov:
- Incorporated social media into their communication efforts
- Determined what to measure to receive the most accurate ROI
- Measured the effectiveness of their social media efforts
Checkbook philanthropy is a thing of the past. Innovative approaches to corporate giving allow companies to target specific social outcomes to create social and business value. Come to this session to hear different points of view about the corporate giving landscape and how to maximize your philanthropic investments, including open campaigns, team-driven giving, and more.
Hospital Public Relations and Marketing via Social MediaBacon Social Media
This presentation looks at the importance of online reputation management for hospitals and organizations in the healthcare industry. The presenters cover how to monitor your digital footprint and find incorrect, misleading and unfavorable information. They also discuss how to respond to negative information and expose search engine results to positive and helpful information. Social Media sites are also covered. Facebook for hospitals, Pinterest for hospitals, and social media marketing are included topics.
Presenters: Ryan Sides, Lead Strategist, Bacon Social Media
Mary Ellen Slayter, Managing Director/Founder, Reputation Capital Media Services
How to Communicate with Employees When Email Isn’t an OptionRed e App
View the webinar recording: https://attendee.gotowebinar.com/recording/6453906020599702273
Red e App CEO Jonathan Erwin participated in a great webinar with Terryberry CEO Mike Byam addressing the importance of communicating with employees and how to communicate with and recognize them when desk focused tools like email are not an option. These guys are experts in the field and had a great conversation with more than 250 people listening in and asking questions.
Some of the big topics they hit on include:
* What the research says about the importance of effective employee communication
* Tools to connect employees with managers, with each other, and with corporate information
* How to disseminate consistent messaging across departments and teams
We are happy to talk about any concerns you might have when trying to communicate with your employees.
View the webinar recording: https://attendee.gotowebinar.com/recording/6453906020599702273
Social media roi tracking london 11-22-2010 - finalMarshall Sponder
4.20 pm How to Monitor and Measure Social Media ROI
Marshall Sponder, Senior Analyst – WCG
In this session Marshall will highlight what you need to do in order to measure your social media activities against your goals and how to translate this into ROI.
If your organization wants to be around in 5 years you need to invest in the right online technology, interactive strategy and staff. You have the vision, but need the dollars to make it happen. Learn what it takes to make the pitch to your Board and get leadership buy-in. Get the win and be the top fundraiser!
10 Things We Learned While Designing a Youth Mobile AppYTH
In our BuzzFeed style workshop, we will showcase our work and lessons learned in our Re:MIX youth friendly health services app, created in partnership with Youth Tech Health. In this session, we will cover our top ten tips and strategies for successful implementation and problem-solving in designing a youth-centered mobile application, plus allow participants to play with our app! Join us for an interactive session focused on the importance (and implications) of youth-centered design. Leadership from YTH and EngenderHealth will provide participants with tools and opportunities to assess their own readiness to take on app projects in their communities.
This is a presentation that Greater Halifax Partnership's Maria McGowan delivered to member of the Downtown Halifax Business Commission on March 29, 2011
An Integrated Approach - Measuring Social Media for GovernmentHillary Hartley
Session for How to Measure Social Media in Government, May 1, 2013
http://www.aliconferences.com/conf/measure_social_media_gov0413/index.htm
With social media use on the rise in government, communication efforts require an integrated approach. Supporting marketing efforts with social media messages is a big part of this integration.
Texas.gov, one of the 29 state portals under the NICUSA umbrella, has successfully used this strategy in its efforts to increase awareness and online adoption of the driver services offered on its website. Creating and following a plan that integrates social media and measuring the results of those efforts has helped to bolster the success of an advertising campaign aimed at increasing driver license and vehicle registration renewals.
In this presentation, you will hear how Texas.gov:
- Incorporated social media into their communication efforts
- Determined what to measure to receive the most accurate ROI
- Measured the effectiveness of their social media efforts
Checkbook philanthropy is a thing of the past. Innovative approaches to corporate giving allow companies to target specific social outcomes to create social and business value. Come to this session to hear different points of view about the corporate giving landscape and how to maximize your philanthropic investments, including open campaigns, team-driven giving, and more.
Hospital Public Relations and Marketing via Social MediaBacon Social Media
This presentation looks at the importance of online reputation management for hospitals and organizations in the healthcare industry. The presenters cover how to monitor your digital footprint and find incorrect, misleading and unfavorable information. They also discuss how to respond to negative information and expose search engine results to positive and helpful information. Social Media sites are also covered. Facebook for hospitals, Pinterest for hospitals, and social media marketing are included topics.
Presenters: Ryan Sides, Lead Strategist, Bacon Social Media
Mary Ellen Slayter, Managing Director/Founder, Reputation Capital Media Services
How to Communicate with Employees When Email Isn’t an OptionRed e App
View the webinar recording: https://attendee.gotowebinar.com/recording/6453906020599702273
Red e App CEO Jonathan Erwin participated in a great webinar with Terryberry CEO Mike Byam addressing the importance of communicating with employees and how to communicate with and recognize them when desk focused tools like email are not an option. These guys are experts in the field and had a great conversation with more than 250 people listening in and asking questions.
Some of the big topics they hit on include:
* What the research says about the importance of effective employee communication
* Tools to connect employees with managers, with each other, and with corporate information
* How to disseminate consistent messaging across departments and teams
We are happy to talk about any concerns you might have when trying to communicate with your employees.
View the webinar recording: https://attendee.gotowebinar.com/recording/6453906020599702273
Ratings, Overhead, and Measuring Impact: How to Use Your Social Sector Excell...Bloomerang
https://bloomerang.co/resources/webinars/
Richard Neustedter of Nonprofit Financial Specialists, and Barbara O’Reilly, CFRE of Windmill Hill Consulting, will lead an in-depth look at how to combine factors like ratings, overhead, impact into strategic donor communications that showcase qualitative and quantitative results and vision to retain current donors and attract new ones.
Learn about how to do a qualitative and quantitative analysis to determine the gap in your market for micro and small business financing. Friedman Associates has developed a unique methodology in this area.
The Power of ABCD and Results-Based Accountability for Greater Impact and Res...Clear Impact
Asset Based Community Development (ABCD) is a place-based framework pioneered by John McKnight and Jody Kretzmann, founders of the ABCD Institute at Northwestern University. ABCD builds on the gifts (skills, experiences, knowledge, and passions) of local residents, the power of local associations, and the supportive functions of local institutions to build more sustainable communities for the future.
This webinar is for participants interested in discovering how the frameworks of Asset-Based Community Development and Results-Based Accountability can be used together to help build stronger, safer, healthier communities and neighborhoods. You will learn how to build the relationships and accountability necessary to unlock the gifts of the residents, associations and organizations in a community. During this webinar you will hear stories of effective impact through the power of Asset-Based Community Development and Results-Based Accountability.
Webinar topics include:
Introduction to ABCD and RBA – Definitions & Principles
Examples of ABCD and RBA in action
Why place-based strategies and community engagement are critical
The roles of residents in building a stronger community
The new role of institutions – How institutions can use all their assets to build a stronger community
Tools for agencies – Leading by stepping back
Asset Mapping – Discover-Ask-Connect – From Mapping to Mobilizing
Check out more videos and webinars on our website: https://clearimpact.com/resources/videos/
Finding Meaning in the Numbers: Making Data-Informed Decisions Across Your Or...TechSoup Canada
Does your nonprofit track vital data -- but lack the time and resources to make sense of it? Don't worry! TechSoup Canada is here to help make your data work for you.
Join us to learn how to create a reasonable and manageable data strategy, and how to foster a culture of data-informed decision making across your entire organization.
In this webinar, you will learn how to:
-harness the potential of business intelligence and Big Data
-create and implement an integrated data strategy
-overcome institutional resistance and foster a culture of data-informed decision making
-use dashboards to gain insight into a variety of data sources
Presentation on "Choosing the Right Social Media Tools to Get Your Message Out". Some of the tools may have changes since 2012 but this is all about the basics to help you no matter what comes and goes.
If antibiotics quit working we would see deaths from otherwise treatable infections rise rapidly. This presentation from Genome Alberta President & CEO Dr. David Bailey looks at the rising problem of antibiotic resistant microbes, or AMR. It was part of the Beef Value Chain Roundtable held in Ottawa, Ontario.
Ali washington sept 2013 spear presentationGenome Alberta
Mike Spear's slide deck on social media tools and a bit of theory behind it, presented to the ALI Social Media & Government workshop in Washington DC, September 2013.
This is a presentation from the Canadian Bovine Genomics Workshop held in Calgary, Alberta on Sept.14, 2009.
The workshop was the first step in developing a national bovine genomics strategy for Canada.
This is a presentation from the Canadian Bovine Genomics Workshop held in Calgary, Alberta on Sept.14, 2009.
The workshop was the first step in developing a national bovine genomics strategy for Canada.
This is a presentation from the Canadian Bovine Genomics Workshop held in Calgary, Alberta on Sept.14, 2009.
The workshop was the first step in developing a national bovine genomics strategy for Canada.
This is a presentation from the Canadian Bovine Genomics Workshop held in Calgary, Alberta on Sept.14, 2009.
The workshop was the first step in developing a national bovine genomics strategy for Canada.
This is a presentation from the Canadian Bovine Genomics Workshop held in Calgary, Alberta on Sept.14, 2009.
The workshop was the first step in developing a national bovine genomics strategy for Canada.
This is a presentation from the Canadian Bovine Genomics Workshop held in Calgary, Alberta on Sept.14, 2009.
The workshop was the first step in developing a national bovine genomics strategy for Canada.
This is a presentation from the Canadian Bovine Genomics Workshop held in Calgary, Alberta on Sept.14, 2009.
The workshop was the first step in developing a national bovine genomics strategy for Canada.
This is a presentation from the Canadian Bovine Genomics Workshop held in Calgary, Alberta on Sept.14, 2009.
The workshop was the first step in developing a national bovine genomics strategy for Canada.
This is a presentation from the Canadian Bovine Genomics Workshop held in Calgary, Alberta on Sept.14, 2009.
The workshop was the first step in developing a national bovine genomics strategy for Canada.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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1. Improve the ROI from
Social Media
Mike Spear
Director of Communications
Genome Alberta
@mikesgene
2. • Former journalist with a CBC President's Award, Farm
Writers' Award, and CBC Peer awards and RTNDA awards for
my programs or newsrooms
• SysOp with CompuServe of Columbus, Ohio in the 90’s
• Former Comm & Marketing Manager for Alberta Beef
Producers
• Published in peer-reviewed science journals
• Part of the DC-based BIO Communications Working Group
• One of the founders of ScienceBorealis.ca
3. • Genome Alberta is a not-for-profit research
funding organization
• Funded by 2 levels of government, academic
institutions, and industry
• Our communications goals centre on:
• Awareness
• Education
• Position Genome Alberta as a source of
information
• Prepare us for later
• Reporting to government
4. ROI measures the return on an
investment relative to the
investment’s cost.
It is mostly an accounting term
and used in social media metrics
because it is simple.
6. Government & non-
profits tend to polarize.
Agencies and public
affairs bureaus cannot
expect a monetary return.
There is an obligation
beyond digital media.
10. "Half the money I spend on
advertising is wasted. The
problem is I don't know
which half.“
John Wanamaker , Department Store owner
in the late 1800’s, and early marketing genius.
11. So back to basics:
Your Social Media measurement is about
guiding principles or departmental objectives,
not the tools.
You can’t count what you don’t have so
if the problem is the service, the process,
or the product, digital tools and metrics
won’t fix it.
12. Go back to your objectives and make it part of
your report on time and money spent.
Things you can count:
• Users who submit a form
• Landing page hits
• Social media followers, members, users
• Comments
• Replies
• Surveys
• Bounce rate
• Vanity metrics
• Location
13. You can’t count:
• Quality of interaction
• Change in behaviour from PSA’s , etc.
• Long tail developments
• Retention
• Word-of-mouth
• Cause and effect
• Relationships
• Too much data or bad data
• Things you don’t know
14. Some basic guidelines:
• Establish correlation
• Be specific
• Trends and baseline information
• Preparation and groundwork
• Manage expectations
• Unintended consequences
• Ying, Yang, Apples, Oranges
• Predictive metrics vs outcome metrics
• Definitions
• Integrate, re-use, and recyle
15. Massachusetts Senate Upset (2010)
• Facebook Posts: Brown (128), Coakley (58)
• Facebook Fans: Brown (70,800), Coakley
(13,529)
• Tweets: Brown (142), Coakley (144)
• Twitter Followers: Brown (9,679), Coakley
(3,385)
• YouTube Videos: Brown (57), Coakley (52)
• YouTube Video Views: Brown (578,271),
Coakley (51,173)