Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Shai Coggins
Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Shai Coggins
Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.
Care2 webinar presented by Steve MacLaughlin, Director of Internet Solutions - Blackbaud, with Donna Wilkins, President of Charity Dynamics, Jason Wood, Director of Internet Services, The Salvation Army National Headquarters, and Eric Glader, Care2, Director of Nonprofit Services.
These are the slides from Amy Sample Ward's session at PMDMC on July 15th, 2011, in Pittsburgh. The session was the first in a 4-part social media intensive track at the conference. For more information, visit http://amysampleward.org and http://nten.org
Nonprofit Social Media Learning Series - Marketing CommunicationChad Norman
Part I of the Nonprofit Social Media Learning Series: Marketing Communication was delivered at the 2011 Nonprofit Technology Conference on March 17th, 2011.
Top 9 Social Media Lessons Learned from SoccerDeirdre Walsh
I'm no stranger to the soccer field. My dad, whose college nickname was Elep (Pele backwards), spent many weekends teaching me the sport and cheering me on at games. While it has been many years since I've played, I’m still able to take the lessons learned on the grass and apply them to my role as a social strategist.
Beyond Cats: The basics of successful content marketingDeirdre Walsh
It's no secret that cats rule the internet; however, not every web asset can leverage these cyber stars. This presentation shares the 6 steps needed to build and optimize a successful content marketing program.
Integrated Marketing for Special Events Kathryn Hall
In peer to peer fundraising there are a number of ways that event staff can respond to variable mid-season results and introduce methods to maximize revenues.
Creating an Effective Social Media Strategy for your NonprofitDonorPath
Social media expert Beth Kanter walks through creating an effective social strategy for your nonprofit.
It includes practical tips, case studies, and fundamental advice to creating a networked and socially active nonprofit
Care2 webinar presented by Steve MacLaughlin, Director of Internet Solutions - Blackbaud, with Donna Wilkins, President of Charity Dynamics, Jason Wood, Director of Internet Services, The Salvation Army National Headquarters, and Eric Glader, Care2, Director of Nonprofit Services.
These are the slides from Amy Sample Ward's session at PMDMC on July 15th, 2011, in Pittsburgh. The session was the first in a 4-part social media intensive track at the conference. For more information, visit http://amysampleward.org and http://nten.org
Nonprofit Social Media Learning Series - Marketing CommunicationChad Norman
Part I of the Nonprofit Social Media Learning Series: Marketing Communication was delivered at the 2011 Nonprofit Technology Conference on March 17th, 2011.
Top 9 Social Media Lessons Learned from SoccerDeirdre Walsh
I'm no stranger to the soccer field. My dad, whose college nickname was Elep (Pele backwards), spent many weekends teaching me the sport and cheering me on at games. While it has been many years since I've played, I’m still able to take the lessons learned on the grass and apply them to my role as a social strategist.
Beyond Cats: The basics of successful content marketingDeirdre Walsh
It's no secret that cats rule the internet; however, not every web asset can leverage these cyber stars. This presentation shares the 6 steps needed to build and optimize a successful content marketing program.
Integrated Marketing for Special Events Kathryn Hall
In peer to peer fundraising there are a number of ways that event staff can respond to variable mid-season results and introduce methods to maximize revenues.
Creating an Effective Social Media Strategy for your NonprofitDonorPath
Social media expert Beth Kanter walks through creating an effective social strategy for your nonprofit.
It includes practical tips, case studies, and fundamental advice to creating a networked and socially active nonprofit
A presentation by Darlene Fichter, Librarian at the University of Saskatchewan, and Jeff Wisniewski, Web Services Librarian at the University of Pittsburgh, about creating and evaluating social media campaigns for libraries.
Measurement is Not Counting: Social Media & Return on Investment, presented b...craigslist_fndn
You are actively using Facebook or Twitter or LinkedIn or a blog as part of your organization’s marketing or fundraising strategy. But do you know what your audience wants from you? Are you measuring how effective you are with these tools? Can you answer your boss’s or board’s questions about the value of spending time on social media? How do you know social media is a good investment and that you are getting strong results? Beth’s session addresses how to measure social media return on investment, including a strong framework and practical tips to measure and refine your social media tactics.
Leveraging Your Credit Union's Social Media & Community Programs: Part 1CafeGive Social
A great social media strategy is a "must" for today's brand interactions, and marketing and new member initiatives. All Credit Unions understand the value of social media, yet very few can cut through the "commotion promotion" and meaningfully connect with new and potential members.
This two-part webinar series helps Credit Unions leverage their community programs in order to stand out, and learn how to use social social media to build deeper connections with members and fans around the causes they love.
Social Media & Philanthropy Workshop (Miami, FL.)KDMC
Knight Digital Media Center presented a workshop on May 1, 2016 for participants in the Knight Media Learning Seminar in Miami. Workshop participants learned about effective practices for gaining visibility and engagement on social platforms.
Anytime, Anywhere: Getting the Message on Mobile by Amy Gahran (2016)KDMC
Anytime, Anywhere: Getting the Message on Mobile by Amy Gahran (2016)
Knight Digital Media Center presented a day-long workshop for foundation communications professionals on April 4, 2016 as part of the CommA Days conference in New Orleans. Participants learned about strategies in communication and engagement on digital, mobile and social platforms.
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital S...KDMC
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital Strategy by Beth Kanter
Knight Digital Media Center presented a day-long workshop for foundation communications professionals on April 4, 2016 as part of the CommA Days conference in New Orleans. Participants learned about strategies in communication and engagement on digital, mobile and social platforms.
Digital Leads: 10 Keys to Newsroom TransformationKDMC
In a unique partnership, Knight Digital Media Center and the leadership that is now part of the Journal Media Group, developed a process to speed digital transformation in the 13 newsrooms. Where the effort was successful, 10 factors were consistently at work. This free webinar will explore those factors.
[Archived Webinar, Sept. 2015] Best Practices: Ad Sales for Community News St...KDMC
Advertising is a mainstay for online news startups, and successful sites rely on direct sales of ads at premium rates. This free webinar looks at key takeaways from the presenter's recent report on best practices for ad sales for startups for the Tow-Knight Center for Entrepreneurial Journalism. Learn how local and national online news startups are professionalizing their ad sales and growing revenue.
Thought Leadership on Social Platforms (Beth Kanter)KDMC
Thought Leadership on Social Platforms
Knight Digital Media Center:
Best Social Media and Networking Skills and Practices for Foundation Leaders
Beth Kanter
Master Trainer, Author, and Blogger
3 Tips for Great Mobile Engagement (Amy Ghran)KDMC
3 tips for great mobile engagement
Amy Gahran, KDMC
(Slideshow from May 17, 2014 Workshop by Knight Digital Media Center & USC Annenberg School for Communication and Journalism)
Best Social Media and Networking Skills and Practices for Foundation LeadersKDMC
Best Social Media and Networking Skills and Practices for Foundation Leaders
(Slideshow from May 17, 2014 Workshop by Knight Digital Media Center & USC Annenberg School for Communication and Journalism)
Social Searching for Journalists with Joy MayerKDMC
Strategic use of social platforms can include finding sources that lead to better journalism, sharing content more effectively and figuring out what “works” through tracking who sees your posts.
Mapping Insights You Never Knew You Had with Tyler DahlbergKDMC
Tyler Dahlberg of Azavea takes us through the origin of spatial analysis, how it works, real-world examples of how it has transformed decision making processes and data display, and how you can get started. Spatial analysis can help you or your organization simplify complex patterns, improve decision-making and tell your story more effectively.
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
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Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
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1. Leading on Social Platforms
Social Media Integrated Strategy, Networks, & Learning
for Foundation Leaders
Beth Kanter, Master Trainer, Author, and Blogger
September 2014, Knight Foundation Workshop
Photo by Michael Flick
2. Beth Kanter: Master Trainer, Author, and Blogger
@kanter
http://bethkanter.wikispaces.com/knight-nj
10. Leading on Social Platforms
Agenda OUTCOMES
• To leave the
room ready to
implement one
idea to improve
your practice
FRAMING
• Interactive
• Co-Learning
•Your organization might be in
the presentation!
Introduction
Campfire Stories
Maturity of Practice
Strategy and Measurement
Break
Networked Thought
Leadership: Blending
Organizational and Personal
Brands
Practicum
Reflection/Q&A
http://bethkanter.wikispaces.com/knight-charlotte
12. The Community Foundation for Greater Atlanta
Crowdsourcing Innovative New Ideas
“Our One Region Atlanta Ideas
Challenge was a Facebook contest
asking metro Atlantans how they
would use $5,000 to help increase
understanding among metro
Atlantans of different faiths and
cultures. Over 100 people entered
the contest and there were some
really creative ideas.”
13. AJ Fletcher Foundation: Community Engagement
“By far, our most successful story
has been "opening up windows to
our community about our work, our
beliefs, and our people. Our
organization was private and
discreet; uncomfortable touting our
good work in the community and
playing a visual, and vocal role in
advocacy and support for causes
we support. We saw the most
social media engagement on a
picture of our staff wearing red
holding a handmade sign that said
“We support NC teachers.”
14. ACT for Alexandra: Giving Days and Social Media
“This past year, we had a goal
to grow the total amount
raised during Spring2ACTion
(24 hours of online giving for
local nonprofits). Training the
nonprofit participants on
effectively using social media
and email helped us, in part, to
meet our goal by allowing
nonprofits to reach a broader
audience”
15. Charlottesville Area Community Foundation:
Social Media Infused Giving Day
“For a crowdfunding event in
May of 2014, we had a goal
of raising $250,000 for
community nonprofits in 24
hours. By leveraging social
media to create viral buzz
around the event, we were
able to raise more than
$500,000 and double our
goal. This word-of-mouth
marketing, activated by
social media channels, was a
key to the success of this
project. ”
16. Central Carolina Community Foundation
Social Media Infused Giving Day
“Social media was a huge part of our first giving
day, Midlands Gives. Through social media, we
were able to spread the word about the day
and create excitement during the event. Our
numbers of Twitter followers and Facebook
likes increased significantly during this time as
well as traffic to our website. We were also able
to be a resource to the community and
nonprofits and lead by example through our
own posts throughout the event. ”
17. Networked Nonprofits
Simple, agile, and
transparent
organizations and
leaders.
They are experts at
using networks, data,
and learning
strategically to make
the world a better
place.
18. If you can’t fly then run, if you can’t
run then walk, if you can’t walk then
crawl, but whatever you do you have
to keep moving forward.”
Maturity of Practice
19. Where is your organization?
CRAWL WALK RUN FLY
Linking Social with
Results and
Networks
Pilot: Focus one
program or channel
with measurement
Incremental Capacity
Ladder of
Engagement
Content Strategy
Informal Champions
Strategy
Best Practices
Measurement and
learning in all above
Communications
Strategy
Development
Culture Change
Network Building
Formal Champions –
internal/external Strategy
Multi-Channel Engagement,
Content, and Measurement
Reflection and Continuous
Improvement
20. What’s Your Maturity of Practice?
Where is your organization now? What does that look
like? What do you need to get to the next level?
CRAWL Walk RUN FLY
21. Maturity of Practice: Crawl-Walk-Run-Fly
Categories Practices
CULTURE Networked Mindset
Institutional Support
CAPACITY Staffing
Strategy
MEASUREMENT Analysis
Tools
Adjustment
LISTENING Brand Monitoring
Influencer Research
ENGAGEMENT Ladder of Engagement
CONTENT Integration/Optimization
NETWORK Influencer Engagement
Relationship Mapping
1 2 3 4
27. Centre Foundation: Small Foundation
PEOPLE: Nonprofits and Donors in Community
OBJECTIVES:
Increase awareness of Centre Foundation brand in community:
survey % heard of Centre Foundation
Raise $500,000 for Giving Day on May 6th
Inspire first-time donations from x new donors
Improve capacity of local nonprofits to do online fundraising
STRATEGY
Provide training to 96 local nonprofits to plan and implement
online giving strategy and social media during Giving Day
Use social media as part of integrated outreach campaign for
Giving Day
Ongoing content and engagement through multiple channels with
donors and nonprofits
Activate staff and board as champions online.
TOOLS
Focused on LinkedIn, Facebook and Twitter
30. Centre Foundation: Staff and Board Champions
How Board Members Can Help
Invite Your Facebook
Friends to Like
Centre Foundation’s
Facebook Page
Be an Online Super Champions!
31. Measure Objectives: Use Data To Improve
Centre Gives & Social Media Strategy Increase Website Traffic/Donors
1800
1600
1400
1200
1000
800
600
400
200
0
2013
Jan
2013
Centre Gives
Internal
Champions
Feb March April May Jun July Aug Sept Oct Nov Dec 2014
Jan
On average,
65% are
NEW
visitors.
Feb March
All Traffic
Before the 2013 Centre Gives, monthly website traffic hovered around 400 visitors per month. The May and
August spikes in traffic are focused around Centre Gives and inviting Facebook friends of staff/board. A
media strategy supported by social media has significantly increased our monthly website visits.
32. Integrated Social Strategy Assessment
• Consideration of communications strategy with SMART objectives and
audiences and strategies for branding and web presence. Social Media
is not fully aligned.
• Strategic plan with SMART objectives and audiences for branding and
web presence, include strategy points to align social media for one or
two social media channels.
• Strategic plan with SMART objectives and audience definition. Includes
integrated content, engagement strategy, and informal
champions/influencer program and working with aligned partners.
Uses more than two social media channels.
• Strategic plan with SMART objectives and audience definition. Includes
integrated content, engagement strategy, and formal champions
(Internal/external) influencer program and working with aligned
partners. Uses more than three social media channels. Formal process
for testing and adopting social media channels.
33.
34.
35. Reflection
• Where is your organization in terms of social media
strategy? What does your organization need to do to
create a strategy?
36. How To Become Data-Informed
• Integrated strategy
• Pick the right success
metrics
• Measurement
discipline
• Identify small pilots,
place little bets, learn,
pivot, and iterate
37. Small Pilots for Learning: Blog
Goals KPI Tools
Increase traffic 50% increase in monthly
unique visitors
Google Analytics
Increase subscribers 30% increase in monthly
average subscribers
Feedburner
Increase engagement 50% increase in total comments
per month
Website
38.
39.
40. KPI: 50% increase
in referral traffic
KPI: 30% increase in blog
subscribers
KPI: 50% increase
engagement
43. Methods for Organizational Learning
DoSomething: Fail Fest Momsrising: Joyful Funeral
Global Giving: Biggest Looser
44. CWRF: Becoming Data Informed: What Does It look like?
Crawl Walk Run Fly
Lacks consistent data
collection
Data collection
consistent but not
shared
Data from multiple
sources
Org Wide KPIs
No reporting or
synthesis
Data not linked to
results, could be wrong
data
System and structure for
data collection
Organizational
Dashboard with
different views, sharing
Decisions based on gut Rarely makes decisions
to improve
Discussed at staff
meetings, decisions
made using it
Data visualization,
reporting, formal
reflection process
Analysis
Tools
Sense-Making
45. Think and Write
• Where is your organization in terms of social media measurement
practice?
• What is one thing you can do to improve?
46. Networked Leadership:
Blending Organizational and Personal Brands
in service of organizational mission and professional learning
47. Networked Mindset: A Leadership Style
• Leadership through active social participation as
personal brand to support organizational goals
• Listening and cultivating organizational and
professional networks to achieve the impact
• Sharing control of decision-making
• Communicating through a network model, rather than
a broadcast model
• Openness, transparency, decentralized decision-making,
and collective action.
• Being Data Informed, learning from failure
48.
49.
50. Vision Statement
• Encouragement and support
•Why policy is needed
• Cases when it will be used,
distributed
• Oversight, notifications, and
legal implications
• Guidelines
• Identity and transparency
• Responsibility
• Confidentiality
• Judgment and common sense
• Best practices for personal use in
service of organization as
Champion
• Brand
• Voice
• Links to Org Strategy
• Dos and Don’ts for Personal Use
from Legal
• Additional resources
• Training
• Operational Guidelines
• Escalation
58. Social Media: Worlds Collide
Personal Professional
Private Public
Not Working Working
59. What Kind of Social Animal Are You?
Turtle
• Profile locked down
• Share content with family and personal friends
• Little benefit to your organization/professional
Jelly Fish
• Profile open to all
• Share content & engage frequently with little censoring
• Potential decrease in respect
Chameleon
• Profile open or curated connections
• Content/Engagement Strategy: Purpose, Persona, Tone
• Increased thought leadership for you and your organization
Based on “When World’s Collide” Nancy Rothbard, Justin Berg, Arianne Ollier-Malaterre (2013)
60. How To Be A Chameleon
Strategic Voice
Leader
Audience Authentic
How can your
personal brand
support organizational
strategy or
professional learning?
61. 61
Networked Mindset: RWJF
“We believe that striving
toward a culture of health
will help us realize our
mission to improve health
and health care for all
Americans. ”
68. Getting Started ….
• Get Their Attention
• Show How It Enhances
Their Work
• Tweetutorials
• Peer Pressure
• Social Media Policy
• Found Time
• Feed and Tune
• Show Impact
http://www.bethkanter.org/afpcon/
69. Reflection
• How can your leadership profile be in service to your
organization’s strategy?
• What is the first step?
70. Practical Networked Leadership Skills
• Finding Your Personal Brand
and Voice on Social
• Picking An Engagement Style
• Building Your Professional
Network
72. Think and Write: Uncovering Your Authentic Personal Brand
• What’s your superpower?
• What do you do better than anyone else?
• What do people frequently compliment you on or praise
you for?
• What is it that your manager, colleagues, and grantees
come to you for?
• What adjectives do people consistently use to describe
you – perhaps when they’re introducing you to others?
• How do you do what you do? What makes the way you
achieve results interesting or unique?
• What energizes or ignites you?
74. Think and Write: Your Elevator Speech on Social
Answer these questions in 160 characters in your profile bio:
• What is your expertise?
• Why should someone follow you?
• What hashtags or keywords do you “own”?
• Visual: What cover image conveys your personal brand?
It’s accurate. One professional
description.
It’s exciting. One word that is not
boring.
It’s targeted. One niche descriptor.
It’s flattering. One accomplishment.
It’s humanizing. One hobby.
It’s intriguing. One interesting fact or
feature about yourself.
It’s connected. Your organization,
hashtag or another social profile.
75. Ways To Engage: What Is Right Fit?
• Amplifier
• Responder
• Conversationalist
• Content Curator
Adapted from IBM Employee Champion Program
79. Conversationalist
Open and accessible to the world and
building relationships
Making interests, hobbies, passions visible
creates authenticity
80. Content Curation – Organizational Strategy
From
CEO
to
CNO
Tweets links related to organization’s mission
and work as a bipartisan advocacy organization
dedicated to making children and families a
priority in federal policy and budget decisions.
81. Professional Learning
SEEK SENSE SHARE
Identified key blogs and
online sites in issue area
Scans and reads every
morning and picks out best
Summarizes article in a
tweet
Writes for Huffington Post
Engages with aligned
partners
Presentations
82. Discussion Questions …..
• How can you engage on social and with your professional
network to leverage organizational goals?
• What type of engagement style is the best fit?
83. Summary
• Success happens by taking the right incremental step to
get to the next level, but keep moving forward
• Use social media a strategy leverage organizational
AND personal networks
• Scale your organization’s social culture with a living
social media policy
• Allow staff to leverage their personal passion in service
if your strategy
• Strategy with the right success metric
• Place little bets, but learn from failure and pivot
84. Think and Write: What is your take away – one
thing that you can put into practice?
Include your name