Launching a brand or seeking strategic options to promote an established brand? These guidelines will enable you to develop assertively effective healthcare digital marketing initiatives with infographs...Infographs have powerful attributes making them strategic assets to improve healthcare digital marketing performance, social sharing, brand awareness and ROI.
They can be strategically deployed across digital / social / mobile venues to engage clinicians (doctors, nurses, pharmacists), consumers / patients, managed care / payers, employers, employee benefit consultants and other stakeholders. These guidelines will enable you to develop assertively effective healthcare digital marketing initiatives with infographs.
HMPD, AbelsonTaylor, Hospira, Takeda / Abbott (TAP), Walgreens and Pfizer. My experience spans advanced medical specialties and healthcare industry sectors. I am the interconnection of brand marketing, digital marketing, managed care marketing and sales...
My healthcare website:
www.healthcaremedicalpharmaceuticaldirectory.com
LinkedIn profile:
www.linkedin.com/in/johngbaresky/
Twitter:
@johngbaresky
Feel free to connect with me on LinkedIn and follow me on Twitter...
John Baresky Healthcare Marketing Leader, Pharmaceutical Marketing, Digital Marketing Strategy, Content Marketing Strategy, Market Access Strategy, Healthcare RPA Software Marketing Strategy
A strategy is needed to effectively deploy financial, staff and time resources towards building a healthcare brand's social media presence. An optimum approach will engage your audience and effectively position your brand in the marketplace!
www.healthcaremedicalpharmaceuticaldirectory.com
https://www.linkedin.com/in/johngbaresky
John Baresky Healthcare Marketing Leader, Pharmaceutical Marketing, Digital Marketing Strategy, Content Marketing Strategy, Market Access Strategy, Healthcare RPA Software Marketing Strategy
A recent study found that over 90% of 18-24 year olds said they would trust health information they found on social media.
Let’s face the facts: we live in a digitally connected society where social apps replace traditional communication. Actively engaging on social media tells your patients you care, that you’re listening, and that you want to be involved in their health.
Here are six ways you can use social media tools to engage your patients.
It's important for healthcare communicators to understand how to write for social media. This presentation reviews how to be respectful of patients within our writing, regulatory considerations, how to approach content topics and mix, as well as specifics on writing an effective post and how visuals complement copy. This presentation is focused on writing for social media and does not cover community management, adverse events/reporting or paid social media.
Launching a brand or seeking strategic options to promote an established brand? These guidelines will enable you to develop assertively effective healthcare digital marketing initiatives with infographs...Infographs have powerful attributes making them strategic assets to improve healthcare digital marketing performance, social sharing, brand awareness and ROI.
They can be strategically deployed across digital / social / mobile venues to engage clinicians (doctors, nurses, pharmacists), consumers / patients, managed care / payers, employers, employee benefit consultants and other stakeholders. These guidelines will enable you to develop assertively effective healthcare digital marketing initiatives with infographs.
HMPD, AbelsonTaylor, Hospira, Takeda / Abbott (TAP), Walgreens and Pfizer. My experience spans advanced medical specialties and healthcare industry sectors. I am the interconnection of brand marketing, digital marketing, managed care marketing and sales...
My healthcare website:
www.healthcaremedicalpharmaceuticaldirectory.com
LinkedIn profile:
www.linkedin.com/in/johngbaresky/
Twitter:
@johngbaresky
Feel free to connect with me on LinkedIn and follow me on Twitter...
John Baresky Healthcare Marketing Leader, Pharmaceutical Marketing, Digital Marketing Strategy, Content Marketing Strategy, Market Access Strategy, Healthcare RPA Software Marketing Strategy
A strategy is needed to effectively deploy financial, staff and time resources towards building a healthcare brand's social media presence. An optimum approach will engage your audience and effectively position your brand in the marketplace!
www.healthcaremedicalpharmaceuticaldirectory.com
https://www.linkedin.com/in/johngbaresky
John Baresky Healthcare Marketing Leader, Pharmaceutical Marketing, Digital Marketing Strategy, Content Marketing Strategy, Market Access Strategy, Healthcare RPA Software Marketing Strategy
A recent study found that over 90% of 18-24 year olds said they would trust health information they found on social media.
Let’s face the facts: we live in a digitally connected society where social apps replace traditional communication. Actively engaging on social media tells your patients you care, that you’re listening, and that you want to be involved in their health.
Here are six ways you can use social media tools to engage your patients.
It's important for healthcare communicators to understand how to write for social media. This presentation reviews how to be respectful of patients within our writing, regulatory considerations, how to approach content topics and mix, as well as specifics on writing an effective post and how visuals complement copy. This presentation is focused on writing for social media and does not cover community management, adverse events/reporting or paid social media.
Building a Successful Physician Email Program to Support Your Multi-Channel S...Therese Lockemy
Learn how Johns Hopkins and DMD work together to target and expand physician reach to deliver an email marketing program that creates awareness of new service lines, augments referrals, and builds and maintains relationships with their target physician audience.
These guidelines will enable you to develop assertively effective healthcare digital marketing initiatives with infographs. Launching a brand or seeking strategic options to promote an established brand?...Infographs have powerful attributes making them strategic assets to improve healthcare digital marketing performance, social sharing, brand awareness and ROI.
They can be strategically deployed across digital / social / mobile venues to engage clinicians (doctors, nurses, pharmacists), consumers / patients, managed care / payers, employers, employee benefit consultants and other stakeholders.
HMPD, AbelsonTaylor, Hospira, Takeda / Abbott (TAP), Walgreens and Pfizer. My experience spans advanced medical specialties and healthcare industry sectors. I am the interconnection of brand marketing, digital marketing, managed care marketing and sales...
My healthcare website:
www.healthcaremedicalpharmaceuticaldirectory.com
LinkedIn profile:
www.linkedin.com/in/johngbaresky/
Twitter:
@johngbaresky
Feel free to connect with me on LinkedIn and follow me on Twitter...
... Healthcare Marketing Leader: Pharmaceutical, Medical Device, RPA, SaaS, Digital Marketing Strategy, Managed Care, Market Access - John G. Baresky
Learnings and Successes: Multi-channel Customer JourneyTherese Lockemy
How to build an integrated customer engagement journey through multiple channels.
You will learn what to consider before launching a multi-channel customer engagement journey, and how to successfully test and adjust your approach and supporting technology to enhance the customer experience.
How to launch and build an integrated customer engagement journey.
How to expand to other markets and scale existing and future journeys.
How to test and optimize your journey.
Digital Marketing for Healthcare Industry | Healthcare Industry in India | He...Kotla Ranjith Kumar Reddy
Result driven with over 6+ years of experience in Digital Marketing. Skilled in training workforce and achieve organizational targets. Hands-on experience in managing online and offline campaigns such as: Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing (SMM), Social Media Optimization (SMO), Email Marketing, Affiliate Marketing, Online Reputation Management (ORM), Google Analytics, and Wordpress.
Creating a Socially-Intelligent Pharma EnterpriseBrandwatch
In this session, Steve Reeves of DRG will outline the process by which pharma organizations are beginning to use social and other digital data sources collectively to drive insights across the enterprise. The session will provide context for the breadth by which pharma is beginning to create utility from social insights, touching multiple organizations across the enterprise, and finish with an example highlighting the depth of insights achieved by integrating emotional journey insights from social into a patient journey framework.
Social Media Measurement Best Practice SeminarAustin Gaule
This Slideshare represents the powerpoint that was used for Jared Troutman's speech on 9/13/2014 at the Omaha Press Club for the Social Media Measurement Best Practice Seminar.
How to Acquire and Engage Patients With Social MediaPatientPop
How to use strategic social media tactics for patient acquisition, engagement, and brand building. Specifically you'll learn how to create a foolproof social media strategy, which social media platforms to prioritize and tailoring content to each, the 80/20 rule, guidelines for HIPAA-compliant social content and more!
7 Big Physician and Patient Engagement Trends You Can’t Miss for Brand PlanningDRG Digital
Pharma's customers, media, technology, and the healthcare landscape have evolved tremendously over the past year – with new opportunities and threats that will impact every healthcare marketers’ brand planning.
Which opportunities and threats are most significant? How can you best position your brand for success in today’s new marketing reality?
DRG Digital Senior VP Meredith Ressi distills a year’s worth of research and news into a concise webinar that will help strengthen your brand planning:
- Seven big physician and patient engagement trends you can’t miss for 2017 brand planning
- Key data sources you need to be better informed about your patients and physicians
- Practical framework for determining the right channels, media and content for your audience
- Resources and tips you can share with your organization
Content Marketing vs. Health CommunicationsErin Norvell
Many private sector organizations are forgoing traditional advertising tactics and turning to “content marketing,” which is the creation and dissemination of high-value content for marketing purposes. As the volume of this content continues to grow online, a tug-of-war is forming between big consumer brands and public health communicators. Competing for the same target audiences, health communications and content marketing are colliding in today’s digital world. View this presentation for examples of how brands are creating high-quality content and driving deep engagement, and learn strategies that health communicators can apply to public health messages.
This presentation was delivered at the NIH Digital Summit in Bethesda, MD on October 19, 2015. A video archive of the event is also available: http://www.nih.gov/news/events/digital-summit.htm
Healthcare & digital marketing - Today & FutureDeepali Thakur
With the evolution of internet, internet marketing or digital marketing is something used by the marketers to connect to their audience. This presentation shares the latest trends in healthcare marketing , what companies are presently doing in healthcare space. It also showcases how & Why an Heath care institutions can use online Media to increase Reach, Awareness , Likelihood, Bargaining power.
Results of the study are based on the primary, secondary & Real Time Market Research .
5 Ways Healthcare Brands Can Stand out to HCPs in the Digital EcosystemDRG Digital
Learn 5 ways healthcare brands can stand out to physicians in the digital ecosystem:
- Key physician trends and best practices you need to know for more effective campaigns
- New Manhattan Research Taking the Pulse® physician study findings
Key to a successful healthcare digital marketing strategyAjay Prakash
Digital marketing has become a key to the growth of healthcare services in the past few years. The industry is constantly pursuing the advance technological systems, a revolutionary medical specialty facility, and improved treatment, healthcare organizations are constantly seeking to provide a better quality of treatment for patients.
Building a Successful Physician Email Program to Support Your Multi-Channel S...Therese Lockemy
Learn how Johns Hopkins and DMD work together to target and expand physician reach to deliver an email marketing program that creates awareness of new service lines, augments referrals, and builds and maintains relationships with their target physician audience.
These guidelines will enable you to develop assertively effective healthcare digital marketing initiatives with infographs. Launching a brand or seeking strategic options to promote an established brand?...Infographs have powerful attributes making them strategic assets to improve healthcare digital marketing performance, social sharing, brand awareness and ROI.
They can be strategically deployed across digital / social / mobile venues to engage clinicians (doctors, nurses, pharmacists), consumers / patients, managed care / payers, employers, employee benefit consultants and other stakeholders.
HMPD, AbelsonTaylor, Hospira, Takeda / Abbott (TAP), Walgreens and Pfizer. My experience spans advanced medical specialties and healthcare industry sectors. I am the interconnection of brand marketing, digital marketing, managed care marketing and sales...
My healthcare website:
www.healthcaremedicalpharmaceuticaldirectory.com
LinkedIn profile:
www.linkedin.com/in/johngbaresky/
Twitter:
@johngbaresky
Feel free to connect with me on LinkedIn and follow me on Twitter...
... Healthcare Marketing Leader: Pharmaceutical, Medical Device, RPA, SaaS, Digital Marketing Strategy, Managed Care, Market Access - John G. Baresky
Learnings and Successes: Multi-channel Customer JourneyTherese Lockemy
How to build an integrated customer engagement journey through multiple channels.
You will learn what to consider before launching a multi-channel customer engagement journey, and how to successfully test and adjust your approach and supporting technology to enhance the customer experience.
How to launch and build an integrated customer engagement journey.
How to expand to other markets and scale existing and future journeys.
How to test and optimize your journey.
Digital Marketing for Healthcare Industry | Healthcare Industry in India | He...Kotla Ranjith Kumar Reddy
Result driven with over 6+ years of experience in Digital Marketing. Skilled in training workforce and achieve organizational targets. Hands-on experience in managing online and offline campaigns such as: Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing (SMM), Social Media Optimization (SMO), Email Marketing, Affiliate Marketing, Online Reputation Management (ORM), Google Analytics, and Wordpress.
Creating a Socially-Intelligent Pharma EnterpriseBrandwatch
In this session, Steve Reeves of DRG will outline the process by which pharma organizations are beginning to use social and other digital data sources collectively to drive insights across the enterprise. The session will provide context for the breadth by which pharma is beginning to create utility from social insights, touching multiple organizations across the enterprise, and finish with an example highlighting the depth of insights achieved by integrating emotional journey insights from social into a patient journey framework.
Social Media Measurement Best Practice SeminarAustin Gaule
This Slideshare represents the powerpoint that was used for Jared Troutman's speech on 9/13/2014 at the Omaha Press Club for the Social Media Measurement Best Practice Seminar.
How to Acquire and Engage Patients With Social MediaPatientPop
How to use strategic social media tactics for patient acquisition, engagement, and brand building. Specifically you'll learn how to create a foolproof social media strategy, which social media platforms to prioritize and tailoring content to each, the 80/20 rule, guidelines for HIPAA-compliant social content and more!
7 Big Physician and Patient Engagement Trends You Can’t Miss for Brand PlanningDRG Digital
Pharma's customers, media, technology, and the healthcare landscape have evolved tremendously over the past year – with new opportunities and threats that will impact every healthcare marketers’ brand planning.
Which opportunities and threats are most significant? How can you best position your brand for success in today’s new marketing reality?
DRG Digital Senior VP Meredith Ressi distills a year’s worth of research and news into a concise webinar that will help strengthen your brand planning:
- Seven big physician and patient engagement trends you can’t miss for 2017 brand planning
- Key data sources you need to be better informed about your patients and physicians
- Practical framework for determining the right channels, media and content for your audience
- Resources and tips you can share with your organization
Content Marketing vs. Health CommunicationsErin Norvell
Many private sector organizations are forgoing traditional advertising tactics and turning to “content marketing,” which is the creation and dissemination of high-value content for marketing purposes. As the volume of this content continues to grow online, a tug-of-war is forming between big consumer brands and public health communicators. Competing for the same target audiences, health communications and content marketing are colliding in today’s digital world. View this presentation for examples of how brands are creating high-quality content and driving deep engagement, and learn strategies that health communicators can apply to public health messages.
This presentation was delivered at the NIH Digital Summit in Bethesda, MD on October 19, 2015. A video archive of the event is also available: http://www.nih.gov/news/events/digital-summit.htm
Healthcare & digital marketing - Today & FutureDeepali Thakur
With the evolution of internet, internet marketing or digital marketing is something used by the marketers to connect to their audience. This presentation shares the latest trends in healthcare marketing , what companies are presently doing in healthcare space. It also showcases how & Why an Heath care institutions can use online Media to increase Reach, Awareness , Likelihood, Bargaining power.
Results of the study are based on the primary, secondary & Real Time Market Research .
5 Ways Healthcare Brands Can Stand out to HCPs in the Digital EcosystemDRG Digital
Learn 5 ways healthcare brands can stand out to physicians in the digital ecosystem:
- Key physician trends and best practices you need to know for more effective campaigns
- New Manhattan Research Taking the Pulse® physician study findings
Key to a successful healthcare digital marketing strategyAjay Prakash
Digital marketing has become a key to the growth of healthcare services in the past few years. The industry is constantly pursuing the advance technological systems, a revolutionary medical specialty facility, and improved treatment, healthcare organizations are constantly seeking to provide a better quality of treatment for patients.
Mastering Healthcare Social Media (#hcsm) for e-Patient advocacyStanford University
A workshop provided at the Campaign4Cancer patient summit in Johannesburg to explain the professional use of healthcare social media (#hcsm) for patient advocacy.
The SlideShare 101 is a quick start guide if you want to walk through the main features that the platform offers. This will keep getting updated as new features are launched.
The SlideShare 101 replaces the earlier "SlideShare Quick Tour".
social recruiting playbook 2023 ebook.pdfZappyhire
This e-book talks about the new recruitment trend that is attracting and engaging talents through social media. Get a complete overview of how to strategize social recruiting, how to measure it, best social recruiting practices, and its tips and tricks.
This my work regarding my Talent Acquisition at The Spark Foundation. In this Presentation, i have covered the following Topics.
1.Different & Effective ways of Recruitment.
2.How to get referrals from people on LinkedIn
3.Steps and Plans for Recruitment using Social media.
Read My articles on Medium:
Different & Effective ways of Recruitment: https://saikondasari.medium.com/diffe...
How to get referrals from people on LinkedIn & Social recruitment:
https://saikondasari.medium.com/how
Youtube : https://www.youtube.com/watch?v=6OZnetbK2iY
Having a LinkedIn recruiter profile can help you create a network of talented candidates, as LinkedIn is the social media platform that is used for professional networking. It is a platform where candidates showcase all of their skills, education, work experience, etc. in their profiles. It is a good place to build your company’s employer brand. This does not mean that you don’t have to use other social media platforms. All social media platforms work in different ways. This can help you communicate your value proposition in all formats possible. The war for talent is real. Companies are fighting hard to attract and retain top performers. In such a situation, recruiter companies should not leave any recruiting strategy untried while hiring candidates for job positions. Try different strategies and identify what works best for you.
Learn the fundamentals of attracting, engaging, and converting passive healthcare talent into active employees. Recruitment Marketing is taking off and understanding the basics is a great first step toward increasing online recruitment efficiency. AppVault is committed to helping talent acquisition teams optimize and streamline their efforts. Contact us for more information.
How to Create a Winning Recruitment StrategyCareerBuilder
A winning recruitment strategy is the difference between companies that lead and companies that lag, and now is the perfect time to build or revitalize your recruitment strategy.
Similar to The New Role of Social Media in Home Healthcare Recruiting (20)
The Importance of Community Nursing Care.pdfAD Healthcare
NDIS and Community 24/7 Nursing Care is a specific type of support that may be provided under the NDIS for individuals with complex medical needs who require ongoing nursing care in a community setting, such as their home or a supported accommodation facility.
CRISPR-Cas9, a revolutionary gene-editing tool, holds immense potential to reshape medicine, agriculture, and our understanding of life. But like any powerful tool, it comes with ethical considerations.
Unveiling CRISPR: This naturally occurring bacterial defense system (crRNA & Cas9 protein) fights viruses. Scientists repurposed it for precise gene editing (correction, deletion, insertion) by targeting specific DNA sequences.
The Promise: CRISPR offers exciting possibilities:
Gene Therapy: Correcting genetic diseases like cystic fibrosis.
Agriculture: Engineering crops resistant to pests and harsh environments.
Research: Studying gene function to unlock new knowledge.
The Peril: Ethical concerns demand attention:
Off-target Effects: Unintended DNA edits can have unforeseen consequences.
Eugenics: Misusing CRISPR for designer babies raises social and ethical questions.
Equity: High costs could limit access to this potentially life-saving technology.
The Path Forward: Responsible development is crucial:
International Collaboration: Clear guidelines are needed for research and human trials.
Public Education: Open discussions ensure informed decisions about CRISPR.
Prioritize Safety and Ethics: Safety and ethical principles must be paramount.
CRISPR offers a powerful tool for a better future, but responsible development and addressing ethical concerns are essential. By prioritizing safety, fostering open dialogue, and ensuring equitable access, we can harness CRISPR's power for the benefit of all. (2998 characters)
Antibiotic Stewardship by Anushri Srivastava.pptxAnushriSrivastav
Stewardship is the act of taking good care of something.
Antimicrobial stewardship is a coordinated program that promotes the appropriate use of antimicrobials (including antibiotics), improves patient outcomes, reduces microbial resistance, and decreases the spread of infections caused by multidrug-resistant organisms.
WHO launched the Global Antimicrobial Resistance and Use Surveillance System (GLASS) in 2015 to fill knowledge gaps and inform strategies at all levels.
ACCORDING TO apic.org,
Antimicrobial stewardship is a coordinated program that promotes the appropriate use of antimicrobials (including antibiotics), improves patient outcomes, reduces microbial resistance, and decreases the spread of infections caused by multidrug-resistant organisms.
ACCORDING TO pewtrusts.org,
Antibiotic stewardship refers to efforts in doctors’ offices, hospitals, long term care facilities, and other health care settings to ensure that antibiotics are used only when necessary and appropriate
According to WHO,
Antimicrobial stewardship is a systematic approach to educate and support health care professionals to follow evidence-based guidelines for prescribing and administering antimicrobials
In 1996, John McGowan and Dale Gerding first applied the term antimicrobial stewardship, where they suggested a causal association between antimicrobial agent use and resistance. They also focused on the urgency of large-scale controlled trials of antimicrobial-use regulation employing sophisticated epidemiologic methods, molecular typing, and precise resistance mechanism analysis.
Antimicrobial Stewardship(AMS) refers to the optimal selection, dosing, and duration of antimicrobial treatment resulting in the best clinical outcome with minimal side effects to the patients and minimal impact on subsequent resistance.
According to the 2019 report, in the US, more than 2.8 million antibiotic-resistant infections occur each year, and more than 35000 people die. In addition to this, it also mentioned that 223,900 cases of Clostridoides difficile occurred in 2017, of which 12800 people died. The report did not include viruses or parasites
VISION
Being proactive
Supporting optimal animal and human health
Exploring ways to reduce overall use of antimicrobials
Using the drugs that prevent and treat disease by killing microscopic organisms in a responsible way
GOAL
to prevent the generation and spread of antimicrobial resistance (AMR). Doing so will preserve the effectiveness of these drugs in animals and humans for years to come.
being to preserve human and animal health and the effectiveness of antimicrobial medications.
to implement a multidisciplinary approach in assembling a stewardship team to include an infectious disease physician, a clinical pharmacist with infectious diseases training, infection preventionist, and a close collaboration with the staff in the clinical microbiology laboratory
to prevent antimicrobial overuse, misuse and abuse.
to minimize the developme
CHAPTER 1 SEMESTER V PREVENTIVE-PEDIATRICS.pdfSachin Sharma
This content provides an overview of preventive pediatrics. It defines preventive pediatrics as preventing disease and promoting children's physical, mental, and social well-being to achieve positive health. It discusses antenatal, postnatal, and social preventive pediatrics. It also covers various child health programs like immunization, breastfeeding, ICDS, and the roles of organizations like WHO, UNICEF, and nurses in preventive pediatrics.
Global launch of the Healthy Ageing and Prevention Index 2nd wave – alongside...ILC- UK
The Healthy Ageing and Prevention Index is an online tool created by ILC that ranks countries on six metrics including, life span, health span, work span, income, environmental performance, and happiness. The Index helps us understand how well countries have adapted to longevity and inform decision makers on what must be done to maximise the economic benefits that comes with living well for longer.
Alongside the 77th World Health Assembly in Geneva on 28 May 2024, we launched the second version of our Index, allowing us to track progress and give new insights into what needs to be done to keep populations healthier for longer.
The speakers included:
Professor Orazio Schillaci, Minister of Health, Italy
Dr Hans Groth, Chairman of the Board, World Demographic & Ageing Forum
Professor Ilona Kickbusch, Founder and Chair, Global Health Centre, Geneva Graduate Institute and co-chair, World Health Summit Council
Dr Natasha Azzopardi Muscat, Director, Country Health Policies and Systems Division, World Health Organisation EURO
Dr Marta Lomazzi, Executive Manager, World Federation of Public Health Associations
Dr Shyam Bishen, Head, Centre for Health and Healthcare and Member of the Executive Committee, World Economic Forum
Dr Karin Tegmark Wisell, Director General, Public Health Agency of Sweden
How many patients does case series should have In comparison to case reports.pdfpubrica101
Pubrica’s team of researchers and writers create scientific and medical research articles, which may be important resources for authors and practitioners. Pubrica medical writers assist you in creating and revising the introduction by alerting the reader to gaps in the chosen study subject. Our professionals understand the order in which the hypothesis topic is followed by the broad subject, the issue, and the backdrop.
https://pubrica.com/academy/case-study-or-series/how-many-patients-does-case-series-should-have-in-comparison-to-case-reports/
3. Recruiters and job seekers alike are spending an
ever-increasing amount of time on social media channels,
either looking for the next best candidate
or their next career move.
4. It’s no surprise more job seekers are
turning to social media to research jobs.
It’s already integrated into their daily activities.
5. Social media is one of the
quickest ways to reach billions of people
across demographics.
It’s increasingly being used by recruiters to target job
applicangs and is becoming especially popular in the
home healthcare segment.
6. 2x
In the past five years, the use of
social media for job searching in
the healthcare industry has
nearly doubled.[2]
42%
42 percent of home
healthcare job seekers engage
in social media for job searching
purposes.
7. If you’re not already leveraging a social
recruiting strategy, now is the time to start.
Your agency can quickly gain a competitive advantage in
sourcing top talent by strategically using social media to
reach a growing talent pool.
8. Unfilled jobs cost the U.S. economy
$160 billion a year[3]
– just think about how much they could be
costing your agency.
9. 581,000
Personal Care Aids
These are some of the industry’s highest demand positions, based
on projections for new job openings in 2022:
527,000
Registered Nurses
424,000
Home Health Aides
312,000
Nursing Assistants
183,000
Licensed Practical
& Licensed Vocational
Nurses
163,000
Medical Assistants
74,000
Physical Therapists
10. Reach and secure top talent, and quickly fill your
open positions with a qualified candidate by creating a
social recruitment strategy.
Here are some useful tips to get you started:
11. JOIN THE RIGHT CONVERSATIONS
With so many social media users, targeting them based on social network is
not enough. Make sure you’re recruiting potential candidates by:
Using hashtags on Twitter, such as: Posting on online job boards, like:
#hiring
#recruiting
#RNs
Indeed
HomeCareCareers.com
Health Jobs Nationwide
Career Vitals
#LVNs / #LPNs
#caregiverjobs
#homecarejobs
12. Also, be sure to keep an active Twitter,
Facebook and LinkedIn presence
even when not actively recruiting, by:
Posting and
commenting on
items in targeted
LinkedIn groups
Regularly sharing
relevant content to
company Twitter and
Facebook accounts
Asking
conversation-starter
questions and engaging
with responses
13. Social media should not be used solely for posting job openings.
Use it to also promote your company culture, and
show candidates it’s a great place to work.
14. Post pictures
of fun office events
or outings
Here are some ways you can promote your culture and
employment brand:
Recognize employees
by posting to share their
birthdays or exceptional
work and awards
Go “behind the scenes”
and post pictures of your
different work areas
Highlight
customer testimonials
Share
relevant content, pictures and
quotes for popular hashtags
like #motivationmonday
15. STAY ORGANIZED
The key to a successful social recruiting strategy
is staying organized. This can be difficult when
you are trying to keep track of applicants across
different social channels, as well as traditional
recruiting avenues.
16. Investing in an Applicant Tracking System (ATS)
can help you stay organized with hiring data.
It will:
Collect hiring data Interpret hiring data
Measure which
sources result
in quality candidates
17. Sending pre-screen
surveys to identify star
candidates
Automatically
weeding out applicants
who aren’t a fit
Do you dread the tedious aspects of
recruitment, like sorting through
hundreds of initial applicant resumes?
Your ATS can help with this too, by:
18. LEVERAGE ANALYTICS
Your ATS will provide you valuable analytics to
measure your hiring success rate across platforms.
These analytics will help you:
Understand which social
and other recruitment
channels provide you the
best leads
Dedicate more time
and resources to
high-producing channels
19. If social media is not involved in your
recruitment strategy, your home healthcare
agency risks missing on a significant piece of the
talent pool.
Securing top talent is a challenge in any industry – but even
more so in home healthcare, where turnover rates and open
positions both tend to be high.
20. To learn more about how to improve
hiring at your home health agency,
schedule a demo today.
Schedule a Demo