The document outlines 7 key components for building a successful online community or social media presence: 1) developing a membership acquisition and retention plan, 2) having a clear strategy and defined business objectives, 3) ongoing community management, 4) effective member communication, 5) proper content and moderation, 6) using the right tools, and 7) a thoughtful rollout process. It provides examples of successes and lessons learned for each component from various organizations' community experiences.

1. Secrets to Online Community & Social Media Success Steve Murthey Director, Social Media Strategic Consulting Group Mzinga [email_address]

2. Agenda Introductions & Overview 7 Components for Successful Community Featured Case Studies Q & A Discussion

5. 7 Components of a Successful Community Community Membership Acquisition & Retention Plan Strategy & Defined Business Objectives Ongoing Community Management Membership Communication Moderation Content & Programming Tools & Rollout

20. Final Thoughts

21. Questions & Answers