Social Media  Orange County Register Communications
Why Social Media  <ul><li>Your audience is there (Facebook, Twitter, LinkedIn, FourSquare) </li></ul><ul><li>Same marketin...
Social Media  Source:  Nielsen Company ( http://blog.nielsen.com/nielsenwire/online_mobile/facebook-users-average-7-hrs-a-...
<ul><li>25% of all web pages in U.S. </li></ul><ul><li>151.13 Million Unique U.S. Visitors in October </li></ul><ul><li>60...
–  do you tweet?
7  million users  (100 million check-ins) Page
Starbucks’ FourSquare Campaign
Social Media Project Road Map Listen & Monitor <ul><li>Month 1 </li></ul><ul><li>Setup Social Channels </li></ul><ul><li>B...
Custom Twitter Background
Custom Twitter Background
Custom Profile Picture & Tabs
Contest Example Beginning of contest: 80 likes End of contest: 714 likes
Foursquare Options <ul><li>Set up specials </li></ul><ul><li>Claim properties </li></ul><ul><li>Enter Categories </li></ul...
Create Posts/Add Photos/Respond to Comments
Reporting Examples
Social Media Management – $900 Per Month Package <ul><li>12 month minimum contract. </li></ul><ul><li>Includes competitors...
Social Media Management – $900 Per Month Package  (continued) <ul><li>Develop and plan effective and unique interactive co...
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Social Media

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This presentation encompasses the benefits for businesses in taking advantage of social media and incorporating it into their current marketing plan.

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Social Media

  1. 1. Social Media Orange County Register Communications
  2. 2. Why Social Media <ul><li>Your audience is there (Facebook, Twitter, LinkedIn, FourSquare) </li></ul><ul><li>Same marketing concepts; new media </li></ul><ul><li>Social media provides you with the unique opportunity to have a direct relationship with your audience – to listen to and speak with them regularly and immediately . </li></ul><ul><li>If you’re not monitoring what is being said online about you, your brand might be getting tarnished without you even knowing it! </li></ul>
  3. 3. Social Media Source: Nielsen Company ( http://blog.nielsen.com/nielsenwire/online_mobile/facebook-users-average-7-hrs-a-month-in-january-as-a-digital-universe-expands/ ) Source: Scarborough Research 2010 r2 <ul><li>Social networking now takes up 22.7% of users’ computer time . </li></ul><ul><li>There are now over 600 million Facebook users in over 100 countries worldwide. </li></ul><ul><li>There are over 93 million Twitter accounts worldwide. </li></ul><ul><li>Facebook users spend over 7 hours per month on the site , more than people typically spend on these other sites combined ! </li></ul><ul><li>There are 945,461 OC adults who have used the Internet for Social Networking in the past month. This represents 41% of all OC adults. </li></ul>
  4. 4. <ul><li>25% of all web pages in U.S. </li></ul><ul><li>151.13 Million Unique U.S. Visitors in October </li></ul><ul><li>600 Million Users worldwide </li></ul>
  5. 5. – do you tweet?
  6. 6. 7 million users (100 million check-ins) Page
  7. 7. Starbucks’ FourSquare Campaign
  8. 8. Social Media Project Road Map Listen & Monitor <ul><li>Month 1 </li></ul><ul><li>Setup Social Channels </li></ul><ul><li>Brand Analysis </li></ul><ul><li>Campaign Planning/Strategy </li></ul><ul><li>Campaign Optimization Checklist </li></ul><ul><li>Create Pages & Custom Tabs </li></ul><ul><li>Develop Posting Schedule </li></ul><ul><li>Twitter Background/Profile Picture </li></ul><ul><li>Welcome images </li></ul><ul><li>Month 2 </li></ul><ul><li>Custom Tab Approvals </li></ul><ul><li>Execute Postings </li></ul><ul><li>Online monitoring/Listening </li></ul><ul><li>Execute Strategy </li></ul><ul><li>Month 3 </li></ul><ul><li>Campaign Strategy </li></ul><ul><li>Changes </li></ul><ul><li>Postings </li></ul><ul><li>Monitoring/Listening </li></ul><ul><li>Engaging </li></ul><ul><li>Reporting </li></ul><ul><li>Month 4 </li></ul><ul><li>Changes </li></ul><ul><li>Postings </li></ul><ul><li>Monitoring/Listening </li></ul><ul><li>Engaging </li></ul><ul><li>Reporting </li></ul><ul><li>Month 5 </li></ul><ul><li>Changes </li></ul><ul><li>Postings </li></ul><ul><li>Monitoring/Listening </li></ul><ul><li>Engaging </li></ul><ul><li>Reporting </li></ul><ul><li>Month 6 - 12 </li></ul><ul><li>6 month review </li></ul><ul><li>Campaign Strategy </li></ul><ul><li>Changes </li></ul><ul><li>Postings </li></ul><ul><li>Monitoring/Listening </li></ul><ul><li>Reporting </li></ul>Engage & Respond
  9. 9. Custom Twitter Background
  10. 10. Custom Twitter Background
  11. 11. Custom Profile Picture & Tabs
  12. 12. Contest Example Beginning of contest: 80 likes End of contest: 714 likes
  13. 13. Foursquare Options <ul><li>Set up specials </li></ul><ul><li>Claim properties </li></ul><ul><li>Enter Categories </li></ul><ul><li>Tag Business </li></ul><ul><li>Link Twitter </li></ul>
  14. 14. Create Posts/Add Photos/Respond to Comments
  15. 15. Reporting Examples
  16. 16. Social Media Management – $900 Per Month Package <ul><li>12 month minimum contract. </li></ul><ul><li>Includes competitors analysis. </li></ul><ul><li>Custom strategy every 3 months. </li></ul><ul><ul><li>Meet with client for needs analysis and new goals. </li></ul></ul><ul><ul><li>Meet with client to present strategy. </li></ul></ul><ul><li>Set up </li></ul><ul><ul><li>Custom Facebook tabs. </li></ul></ul><ul><ul><li>Custom Twitter background. </li></ul></ul><ul><ul><li>Custom Facebook profile picture. </li></ul></ul><ul><li>Bi-weekly conference call to discuss progress and next steps. </li></ul><ul><li>Campaign management. </li></ul><ul><ul><li>12 hours per month. </li></ul></ul><ul><li>Foursquare management if applicable. </li></ul>
  17. 17. Social Media Management – $900 Per Month Package (continued) <ul><li>Develop and plan effective and unique interactive contests that encourages participation. </li></ul><ul><li>Recommendations for social media optimization. </li></ul><ul><li>Create postings and content. </li></ul><ul><ul><li>Photos/Videos </li></ul></ul><ul><ul><li>Articles </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Questions to engage </li></ul></ul><ul><ul><li>Appropriate responses </li></ul></ul><ul><li>Receive monthly progress reports. </li></ul><ul><ul><li>Number of clicks on articles and links </li></ul></ul><ul><ul><li>Growth of accounts </li></ul></ul><ul><ul><li>Number of interactions </li></ul></ul><ul><ul><li>Number of followers </li></ul></ul><ul><ul><li>Number of likes </li></ul></ul>
  18. 18. Thank You

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