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Making Media Connections Workshop

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Beth Kanter
Beth Kanter

Getting Started Workshop

TechnologySports
1 of 109
Beth Kanter, Beth’s Blog Making Media Connections: Social Media Game Flickr Photo by Chris Brogan (read his blog)
Take Aways http://www.flickr.com/photos/dslrninja / A basic understanding Resources for further exploration An idea or two for experimentation
Agenda Overview Intro & Icebreaker Why? Adoption Issues Getting Started Break (around 2:30) Let’s Play the Game
http://www.flickr.com/photos/gilgamesh/ bethkanter.wikispaces.com
Two Minute Poll Experience with … http://www.flickr.com/photos/raincitystudios/
http://socialmedia.wikispaces.com/Social+media+game David Wilcox
http://internet-fundraising.wikispaces.com/
Photo by Preetam Rai
Let’s Create the Parking Lot Zkorb Flickr phot by zkrob
Ice Breaker
What is Web 2.0? Using the Internet to instantly collaborate, share information, and have a conversation about ideas we care about.
Why Important ….
 
How people are getting info to make decisions With my friends
 
 
Impact on Google Results
 
Why Important… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Cute Dog Theory
 
Assess Audience Online Social Activities
 
Where on the social web will I find my audience? How do they use the social web? What are they talking about? Who are they? What do they want?
 
Discuss/set objectives first
Not a monologue
Listening
Conversation
Even difficult ones …
The audience wants a voice
 
 
Mixing Social Media with Communications and Fundraising Strategies afrochild_0
 
“ Over 14,000 profile views in 3 weeks. 500 NEW signups to our email list from MySpace”
Staff Roles
“ I was a Facebook junkie before I was hired!”
 
 
Define a box Define a Box
 
Is this real work?
 
 
It takes time
Participant Content Creator Community Manager You get out what you put in … Source: Nina Simon, Museum2.0
Start small, reiterate over and over
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Was it worth it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],However.. We learned from both campaigns!
Here’s some advice from Wendy Harmon, Red Cross Blogger
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Success Patterns Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment
Jump in as an individual first!
http://www.flickr.com/photos/johnnyhuh/ Five ways to get started ..
1: Put on Your Listening Ears
 
A homeless person isn’t someone you pass on your way into a fancy restaurant
 
 
 
 
http://www.flickr.com/photos/alismith44/ Listening: Read a few good feeds ….
http://www.flickr.com/photos/smudie / RSS Reader
Joining the conversation
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Conversations http://www.flickr.com/photos/vox /
[object Object],[object Object]
What might you “tweet” about?
Social Bookmarking
Findable
http://www.flickr.com/photos/brettlider/ Blogs
Individual Blogs Reflect about your practice Connect with peers Back up brain http://www.flickr.com/photos/kk/
Creating a blog takes less time than making this
 
What should I blog about?
 
 
Small Group: Getting Started Card Game What “getting started” project or idea will you put into practice after the workshop? What challenges do you anticipate? How to avoid those challenges?
Break
Content Creation Community Building Blogs Flickr Youtube Social Networks Twitter Fundraising Widgets
Source: littleoslo.com - Blogpoly Small Groups with a pack of cards Scenario and Context for outcome Choose Your Tools: What and why? One person to tell story from each group
Storytelling (with a blog)
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In order of amount of time/investment/complexity
Storytelling (with photos & video)
Start with an individual profile
Groups: Organize
Groups:Educate
Visual Petitions
Groups: Contests
 
 
 
If you’re lucky might go viral
Social Networking Sites
Where’s your audience? Who?
Let a thousand flowers bloom … Simple actions repeated Respond quickly Funnel to your web site
 
 
 
Nonprofits
Newswire
Fundraising and Activism
Disaster
Avoiding Disaster
Source: littleoslo.com - Blogpoly Small Groups with a pack of cards Scenario and Context for outcome Choose Your Tools: What and why? One person to tell story from each group
Just Three Words
Contact Information Beth Kanter [email_address] Beth’s Blog http://beth.typepad.com http:// makingmediaconnections.wikispaces.com /

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Editor's Notes

  1. http://www.flickr.com/photos/hangdog/9299987/