Social media


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Social media

  1. 1. Understanding and Using Social Media So many people So many opinions Is any of it for me? Sigmund Fidyke III October 2009
  2. 2. What I Will Cover <ul><li>What is Social Media? </li></ul><ul><ul><ul><li>New way(s) to communicate </li></ul></ul></ul><ul><ul><ul><li>Types of Social Media </li></ul></ul></ul><ul><li>How do I use Social Media? </li></ul><ul><ul><ul><li>View, participate, contribute </li></ul></ul></ul><ul><ul><ul><li>Stay in character </li></ul></ul></ul><ul><ul><ul><li>Expect no privacy </li></ul></ul></ul><ul><li>How do I get started? </li></ul><ul><ul><ul><li>6 stages of using social media </li></ul></ul></ul>
  3. 3. What is Social Media? <ul><li>Online content created by people </li></ul><ul><li>A shift in how people discover, read, and share news, information and content </li></ul><ul><li>Moving from monologue (one to many) to dialogue (many to many) </li></ul><ul><li>Changing people from content readers into contributors and publishers </li></ul><ul><li>Does not require expensive equipment or a government-granted license </li></ul>
  4. 4. Types of Social Media <ul><li>Blogging </li></ul><ul><ul><li>A blog (or 10) for every subject </li></ul></ul><ul><ul><li>Twitter (micro-blogging) </li></ul></ul><ul><li>Social Networking </li></ul><ul><ul><li>Facebook, MySpace, Classmates, Friendster, Bebo, Orkut, Hi5 </li></ul></ul><ul><ul><li>LinkedIn, Plaxo, Xing, cofoundr, naymes </li></ul></ul><ul><li>Bookmarking sites </li></ul><ul><ul><li>, blogmarks, dogear </li></ul></ul><ul><li>Photo / Video sites </li></ul><ul><ul><li>Flickr, Photobucket, YouTube </li></ul></ul><ul><li>Virtual Reality </li></ul><ul><ul><li>Second Life, World Of Warcraft (WOW) </li></ul></ul><ul><li>Groups </li></ul><ul><ul><li>Google, Yahoo!, etc. </li></ul></ul>
  5. 5. Which Are The Most Popular? <ul><li>Network Size* (07) Size* (09) </li></ul><ul><li>Facebook 20 200-250 </li></ul><ul><li>MySpace 60 125 </li></ul><ul><li>YouTube 123 views/day </li></ul><ul><li>LinkedIn 5 45 </li></ul><ul><li>Twitter 32 </li></ul><ul><li>World of Warcraft 11.5 </li></ul><ul><li>Most Everybody Else < 5 </li></ul>*Millions
  6. 6. Facebook <ul><li>Where you spend time with people you know </li></ul><ul><li>Part blog / part community – much of what’s on your page is contributed by selected friends </li></ul><ul><li>You can play with apps and take & share surveys </li></ul><ul><li>A replacement for email </li></ul><ul><li>Professional networking – sharing what you’re doing and posting examples of what you’ve done </li></ul><ul><li>Businesses – fan sites where people to learn about the company, follow announcements and find links to the store site for orders </li></ul>
  7. 7. Facebook Fan Site
  8. 8. MySpace <ul><li>Where you find people & bands and share interests </li></ul><ul><li>Similar to Facebook: blog & online community </li></ul><ul><li>Unique focus on music industry </li></ul><ul><li>Buy tickets to performances, track show dates </li></ul><ul><li>Focus on being found & seen – and finding & seeing </li></ul><ul><li>Customize look of your profile pages </li></ul><ul><li>Beyond music, has a younger crowd than Facebook </li></ul><ul><li>Businesses can display products and link to store sites for orders </li></ul>
  9. 9. MySpace Home Page
  10. 10. YouTube <ul><li>Where you watch & upload videos </li></ul><ul><li>14 hours uploaded every 60 seconds </li></ul><ul><li>YouTube has become an important place for both people and businesses </li></ul><ul><li>Share videos of personal interest (vacation, pets…) </li></ul><ul><li>Share newsworthy videos (events, news, politics) </li></ul><ul><li>Share videos of personal talents (music, interviews) </li></ul><ul><li>Share business videos (product demos, pretest ads) </li></ul><ul><li>Find videos about companies, products, people </li></ul>
  11. 11. YouTube Search Example
  12. 12. LinkedIn <ul><li>Where you make business contacts </li></ul><ul><li>For professionals only – don’t expect anyone who isn’t in (or wants to be in) the workforce </li></ul><ul><li>Start with your work history and go from there </li></ul><ul><li>Display your information for others to find </li></ul><ul><li>Find people who know people you want to meet </li></ul><ul><li>Special interest groups add community feel </li></ul><ul><li>Different attitudes on who to connect to </li></ul><ul><li>Various levels of geographic filtering </li></ul>
  13. 13. LinkedIn Profile
  14. 14. Twitter <ul><li>Where you follow people you want to know </li></ul><ul><li>For the ADD in you – microblogging </li></ul><ul><li>A growing area where new things are happening </li></ul><ul><li>Create your personal or business brand </li></ul><ul><li>Advertising is out, unless it’s interesting, fun, & expected </li></ul><ul><li>Opt-in connections – choose who you want to follow </li></ul><ul><li>Can be trivial or useful </li></ul><ul><li>If you don’t like what you see, follow someone else </li></ul><ul><li>Bing and Google now have real-time access to Twitter </li></ul><ul><ul><li>Searches now, more features coming soon </li></ul></ul>
  15. 15. Twitter – Using TweetDeck
  16. 16. Blogging (Web Log) <ul><li>Where you speak your mind & show your stuff </li></ul><ul><li>Part diary, part op ed commentary, part real journalism – all with comments from others </li></ul><ul><li>Started like Twitter – frivolous, personal journals </li></ul><ul><li>Don’t do it to make money (though it’s possible) </li></ul><ul><li>Do it to find a career – show your expertise </li></ul><ul><li>Do it to share a passion – cars, sports, … </li></ul><ul><li>Do it to document your life – as long as you like living in a glass house </li></ul>
  17. 17. Chris Brogan’s Blog
  18. 18. How Do I Use Social Media? <ul><li>Blogging/Microblogging </li></ul><ul><ul><li>Show what you know and what you can do </li></ul></ul><ul><li>Social Networking </li></ul><ul><ul><li>Connect & stay connected with others </li></ul></ul><ul><ul><li>Personal interest (music, shopping, sports, travel) </li></ul></ul><ul><li>Bookmarking sites </li></ul><ul><ul><li>Share web finds </li></ul></ul><ul><ul><li>Become trusted source of information </li></ul></ul><ul><li>Photo / Video sites </li></ul><ul><ul><li>Share pictures and videos (and search ) </li></ul></ul><ul><li>Groups </li></ul><ul><ul><li>Business, personal, special purpose </li></ul></ul>
  19. 19. How Do I Use Social Media? (2) <ul><li>Regardless of where you go, remember: </li></ul><ul><ul><li>Be Interesting! </li></ul></ul><ul><ul><li>Expect no privacy (fatty paycheck example) </li></ul></ul><ul><ul><li>Stay in character - ALWAYS </li></ul></ul><ul><ul><li>Watch first and follow the accepted form </li></ul></ul><ul><ul><li>Do not advertise or ask for help immediately </li></ul></ul><ul><ul><li>Give first, receive later </li></ul></ul><ul><ul><li>Alliance partners – help each other </li></ul></ul>
  20. 20. Using LinkedIn <ul><li>Just a couple of points (way too much said already) </li></ul><ul><li>Spend more time on profile than on resume </li></ul><ul><li>Include buzz words for searching recruiters </li></ul><ul><li>Open your connections to others </li></ul><ul><li>Try for 360 degree recommendations </li></ul><ul><li>Keep active! </li></ul><ul><ul><li>Change status, join groups, answer questions </li></ul></ul><ul><li>Stay-connected emails </li></ul><ul><li>Look for jobs and connections </li></ul>
  21. 21. Using Facebook <ul><li>Public or Private? (sorry, not a choice) </li></ul><ul><li>More personal – not direct job search, but staying connected to others </li></ul><ul><li>Promote yourself and promote others </li></ul><ul><li>Post recommendations and thank-yous </li></ul><ul><li>Create fan page to broadcast thoughts & events </li></ul><ul><li>Stay on topic </li></ul><ul><li>Be careful! Especially with photos </li></ul>
  22. 22. Using Twitter <ul><li>Know why you are on Twitter (brand) </li></ul><ul><li>Speak to that topic (and keep on topic!) </li></ul><ul><li>Set expectations, then meet them </li></ul><ul><li>Create interesting content </li></ul><ul><ul><li>Expertise, trends, informed opinions, etc. </li></ul></ul><ul><li>Keep active </li></ul><ul><li>Help with viral growth (retweet) </li></ul><ul><li>Follow others, many will follow you back </li></ul>
  23. 23. Using YouTube <ul><li>What happens in Vegas, stays on YouTube </li></ul><ul><li>Be careful with your image or name! </li></ul><ul><li>Great for research </li></ul><ul><ul><li>Companies: CEO interviews & product demos </li></ul></ul><ul><ul><li>People: learn from their videos </li></ul></ul><ul><li>Post your own success stories </li></ul><ul><ul><li>Proof of success </li></ul></ul><ul><ul><li>Your product demos </li></ul></ul>
  24. 24. How Do I Get Started? <ul><li>No classes, no books, just do it </li></ul><ul><li>6 stages of using social media* </li></ul><ul><ul><li>Inactive – sign up, do nothing </li></ul></ul><ul><ul><li>Spectator – watch only (lurking) </li></ul></ul><ul><ul><li>Joiner – join some groups, still read only </li></ul></ul><ul><ul><li>Collector – have favorites that you follow </li></ul></ul><ul><ul><li>Critic – comment on what you read </li></ul></ul><ul><ul><li>Creator – create original content </li></ul></ul>*Reid Carr of Red Door Interactive
  25. 25. What’s Next? <ul><li>20 years ago – no Web </li></ul><ul><li>10 years ago – no Facebook </li></ul><ul><li>Today – Web 2.0 and Social Media, but mostly doing old things in a new way </li></ul><ul><li>Near Future – starting to find new things to do with this new media </li></ul>
  26. 26. References <ul><li>This PowerPoint: </li></ul><ul><li>My Twitter Feed: sigmund3rd </li></ul><ul><li>Recommended Blogs on Social Media (they all have Twitter feeds) </li></ul><ul><ul><li>Guy Kawasaki: </li></ul></ul><ul><ul><li>Chris Brogan: </li></ul></ul><ul><ul><li>Peter Cashmore: </li></ul></ul><ul><ul><li>Ryon Harms: </li></ul></ul><ul><ul><li>Tim Tyrell-Smith: </li></ul></ul><ul><ul><li>Neal Schaffer: </li></ul></ul><ul><li>Lists of Social Media Sites: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>