Developing a Coordinated Social Media Strategy for Environmental Organizations
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The document outlines an agenda and instructions for a social media strategy simulation game. Participants are divided into groups and given scenarios to develop social media strategies for, selecting audiences, objectives, tactics, and tools within a limited point budget. They then report out their strategies and discuss lessons learned about developing a social media presence.
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Developing a Coordinated Social Media Strategy for Environmental Organizations
- 1. Source: littleoslo.com - Blogpoly The Social Media Game Beth Kanter Scholar in Residence Packard Foundation
- 3. Agenda Agenda 9:30-10:00 Introduction and Ice Breaker 10:00-10:55 Small Groups To Play The Game 11:00-11:25 Report Out 11:25-11:45 Work With Your Team Applying your learnings 11:45-Noon Reflection
- 4. What’s your burning question? Share it Twitter style!
- 6. Brand in control One way / Delivering a message Repeating the message Focused on the brand Educating Organization creates content Audience in control Two way / Being a part of a conversation Adapting the message/ beta Focused on the audience / Adding value Influencing, involving User created content / Co-creation Traditional Media Social Media Source: Slide 10 from " What's Next In Media ?" by Neil Perkin Understand the Difference
- 7. Pick where you want to play
- 8. Social Media: Strategy Blocks Crawl ………..……Walk …….…….. Run ……..…………….Fly l Generate Buzz Share Story Listen Participate Community Building & Social Networking
- 9. acticaches Listen Participate Community Building & Social Networking Generate Buzz Less Time More time 10hr 15hr 20hr Tool Selection Pick the right the tools and sites Share Story
- 10. Source: littleoslo.com - Blogpoly The Social Media Game Remix History
- 13. Photo by Preetam Rai
- 15. Added “Situations” and Point System
- 16. Source: littleoslo.com - Blogpoly Social Media Game Aloha Remix!
- 18. The Keep Bucharest Clean NGO is launching a campaign to educate people to keep the city clean. They want to keep people from spitting, throwing trash, or not cleaning up after their dogs. They want to incorporate a social media strategy to raise awareness and spread the word.
- 19. Social Media Strategy Simulation Game Social Media and Nonprofits: Social Media Starter Kit
- 20. Source: littleoslo.com - Blogpoly Some Ground Rules The Process
- 22. What’s your social media strategy?
- 23. You are the strategy team for a national environmental organization with a large membership base. The organization needs to work in collaboration with six other environmental organization on a coordinated strategy earth worm sustainability. The network needs to increase outreach and retention of younger members, develop a global advocacy strategy to protect earth worms, and needs to sell earth worm kid kits and t-shirts to generate revenue. Your organization has used social media strategies for other campaigns, but your partner organizations are just beginning to think about social media strategies.
- 24. 1. Write a SMART Social Media Objective
- 25. 2. Use the people cards to identify audience
- 26. 3. Review Strategy Blocks Generate Buzz Share Content Listen Participate Community Building & Social Networking
- 27. 4. Pick Your Tools: You Only Get Ten Points!
- 28. 5. Real Life Happens, Revise
Editor's Notes
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