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Social Media Starts With YOU


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I conducted a webinar for Awareness, Inc yesterday where we talked about getting your business fully socially integrated, getting CEO buy-in, lateral cross department development and more.

I will be embedding this in a blog post on Uptown Uncorked over the weekend and including links to all of the studies, examples and tools we discussed there.

Awareness, Inc will be embedding the slides on their blog with the audio from the webinar.

We had hundreds of people in attendance. Thank you all for giving me your time and attention, I hope you found it useful!

Note: In 2010 we changed the name of our company from Uptown Uncorked to Magnitude Media to better reflect the variety of clients we serve.

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Social Media Starts With YOU

  1. 1. Social Media Starts With You Presented by Leslie Poston June 2010 #awareyou
  2. 2. Stop Tripping Over The Tools
  3. 3. The Tools Aren’t New. Just Different.
  4. 4. JAN 16 1978This was the day that social networking was born.All of today’s social networks are descendants ofCBBS (Computerized Bulletin Board System),created in two weeks by Ward Christensen andRandy Suess. It enabled members of the ChicagoArea Computer Hobbyists Exchange to post andview notices on an electronic bulletin board,effectively becoming the world’s first on-linecommunity.Research study: “Social Network Hierarchies andtheir Impact on Business”Sample: 2322 persons ages 6-54
  5. 5. STOP Getting Distracted By Shiny Objects©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  6. 6. Leave “Social” Stumbling Blocks BehindThink: ADAPTIVE MEDIA
  7. 7. FLEXYour Day to Day Business
  8. 8. Leave Silos Behind
  9. 9. Fluid & OpenInfrastructure
  10. 10. Road Map ToA Strong, FlexibleBusiness
  11. 11. Top Down Integration
  12. 12. CEO Buy-In• 59% CEOs say social tools help them innovate and compete• 91% of Inc. 500 companies surveyed in 2009 use at least one social tool at CEO level, up from 77% in 2008• One reason for buy-in given by CEOs: future crisis management credibility• Disconnect: 54% of CIOs still prohibit use of social at work
  13. 13. Department Leads• Customer Service and Sales Departments lead use of corporate social• Where is HR? Legal? More?• Address Issues (Privacy, Disclosure, Legalities, Decision Making)
  14. 14. Employee Level • Employees can be your greatest resource • Use reciprocal mentoring to bridge gaps with management • Empower • Trust • Guide
  15. 15. COMMUNICATION Key To Success
  16. 16. Internal Foundation 3 Departments = Good MORE = BETTER
  17. 17. Who Should Be Involved? Marketing Customer Service Sales C-Suite LegalHuman Resources
  18. 18. Back Office SocialIntegrating social tools into the back office can help you set the stage for success in the social public eye. It’s OK to practice.
  19. 19. Empower Your Team
  20. 20. • Adapt • Communications• Answer • Guidelines• Solve • Focus• Map • Fluidity• Tools
  21. 21. The Customer Is NOT Always Right (but how you treat them still matters)
  22. 22. • Cross Train• Checkpoints• Sometimes, Answer = No• Follow Through• Follow Up
  23. 23. Adaptive Infrastructure
  24. 24. Time Tools Guidelines Critical Thinking Consequence Reward Remember:The Trickle Down Method Isn’t Enough. Educate Staff At All Levels.
  25. 25. Teach How To Listen
  26. 26. By 2020, 84% of marketers agree that building customer trust will becomemarketing’s primary objective, and 82% agree that collaboration withcustomers will prevail over marketing.~1to1 Media survey of the 1to1 Xchange panel, April 2008I would argue that this day is already here
  27. 27. "The illiterate of the 21st century will notbe those who cannot read and write, butthose who cannot learn, unlearn, andrelearn" ~Alvin Toffler
  28. 28. (Q&A Session)©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
  29. 29. Leslie Poston, Magnitude Media @leslie or @magnitudemedia on Twitter 800•501•4049 phone | 928•438•5038 fax Co-Author: Twitter for Dummies (Wiley, 2009+) Contributor: Social Media ProBook (Eloqua) Author: Grande Guide to Social Advertising (Eloqua) Author: Social Media Metrics for Dummies (Wiley, 2012) If you enjoyed my presentation, won’t you recommend me on LinkedIn? Connect with Magnitude Media’s pages also:©Leslie Poston, All Rights Reserved