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GAME DESIGN LAB 1.0: Bucharest

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This is the short presentation introducing into the gamification hype. It is the intellectual junk for our left brains that does not explain what happens in the GAME DESIGN LAB but calms down our ratio. Have fun and start playing for real!

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GAME DESIGN LAB 1.0: Bucharest

  1. 1. In another time on another planet. GAME DESIGN LAB 1.0: Bucharest 12/09/2011
  2. 2. Hai frate… <ul><li>muse, dreamer & designer </li></ul><ul><li>personal game: connecting the dots </li></ul><ul><li>professional game: connecting resources 4 innovation </li></ul><ul><li>mission start up: pm i beta (seals) </li></ul><ul><li>playmates we love you </li></ul>Play 4 real Epic Win Strategy
  3. 3. passt scho <ul><li>coach & consultant </li></ul><ul><li>dreamer & player </li></ul><ul><li>personal game: up side down </li></ul><ul><li>professional game: presente! </li></ul><ul><li>mission start up: pm i beta (seals) </li></ul><ul><li>playmates we love you </li></ul>Play 4 real Epic Win Strategy
  4. 4. Our mission <ul><li>Activating #HumanCapital & #SocialCapital by playful interactions for increasing your value. </li></ul><ul><li>Learning. Social Capital is based on trust&knowledge, shared values&opportunities. </li></ul><ul><li>Social Capital is the only capital that is growing when shared. #Exponentially. </li></ul>Play 4 real Epic Win Strategy
  5. 5. Social Capital <ul><li>Bridging. Connecting bringing together users and stakeholders </li></ul><ul><li>Bonding. Building a strong & interactive community key: #fluent. online - offline establishing a huge user participation </li></ul><ul><li>Linking. Getting financial fuel creating opportunities </li></ul>Play 4 real Epic Win Strategy
  6. 6. Game design <ul><li>Game design is a process of: </li></ul><ul><li>1Imagine a game 2Define how it works 3Describe the elements that will be part of the game 4Play your game – test and fail!!!! (pmi) </li></ul><ul><li>Source: ADAMS, Ernest; ROLLINGS, Andrew. Fundamentals of Game Design. Pearson: 2006 </li></ul>Play 4 real Epic Win Strategy
  7. 7. Play 4 real Epic Win Strategy
  8. 8. The magic circle of Johan Huizinga Mundo Real <ul><li>Questions </li></ul><ul><li>Fear </li></ul><ul><li>Uncertainty </li></ul><ul><li>Responsbilities </li></ul>Círculo Mágico Play 4 real Epic Win Strategy
  9. 9. Source: Social Physicist: http://www.slideshare.net/ervler/gamification-future-or-fail Play 4 real Epic Win Strategy Game mechanics Gaming dynamics Game theory Serious games Badgification Game design Social Games
  10. 10. Definition <ul><li>Gamification is: the process </li></ul><ul><li>of using game thinking and </li></ul><ul><li>game mechanics to solve </li></ul><ul><li>problems and engage users </li></ul>Play 4 real Epic Win Strategy
  11. 11. Why? <ul><li>Education, </li></ul><ul><li>Entertainment, </li></ul><ul><li>Engagement, </li></ul><ul><li>Exchanging value. </li></ul><ul><li>Source: FIANDACA, Daniele e BURGOYNE, Patrick. Digital advertising: past, present, and future. UK: Creative Social, 2010 </li></ul>Play 4 real Epic Win Strategy
  12. 12. User/gamer types Achievers (10%) Killers (1%) Socializers (80%) Explorers (9%) Source: Bartle: http://en.wikipedia.org/wiki/Bartle_Test Play 4 real Epic Win Strategy
  13. 13. Experience systems Short- and long-term goals Rapid, frequent feedback Other people Rewards for effort Uncertainty Source: Social Physicist: http://www.slideshare.net/ervler/gamification-future-or-fail Play 4 real Epic Win Strategy
  14. 14. Types of rewards/incentives Status Access Power Stuff Source: Social Physicist: http://www.slideshare.net/ervler/gamification-future-or-fail Play 4 real Epic Win Strategy
  15. 15. Flow Play 4 real Epic Win Strategy
  16. 16. Making the difference <ul><li>1Meaning </li></ul><ul><li>2Mastery </li></ul><ul><li>3Autonomy </li></ul>Play 4 real Epic Win Strategy Source Deterding, Getting gamification right.
  17. 17. Meaning <ul><li>Source Simon Sinek: ‘How leaders inspire’ </li></ul>Play 4 real Epic Win Strategy
  18. 18. Meaning <ul><li>• Tap personal goals, interests and passions </li></ul><ul><li>• Tap the existing community of interest around your core activity/content </li></ul><ul><li>• Wrap your activity in a visually supported story </li></ul><ul><li>• Beware of messing with social context meanings </li></ul>Play 4 real Epic Win Strategy Source Deterding, Getting gamification right.
  19. 19. Mastery <ul><li>• Provide interesting challenges </li></ul><ul><li>• Provide goals that are clear, scaffold, paced, and varied </li></ul><ul><li>• Provide juicy feedback </li></ul><ul><li>• Beware of encouraging unintended behaviors </li></ul>Play 4 real Epic Win Strategy Source Deterding, Getting gamification right.
  20. 20. Autonomy <ul><li>• In productivity contexts: Beware of curbing autonomy </li></ul><ul><li>• In consumer contexts: Beware of devaluing your product </li></ul><ul><li>• Provide a shared digital toy object open for exploration and expression, with starting points </li></ul>Play 4 real Epic Win Strategy Source Deterding, Getting gamification right.
  21. 21. Pssst <ul><li>It’s the process not the features! </li></ul>Play 4 real Epic Win Strategy
  22. 22. Play 4 real Epic Win Strategy
  23. 23. Play 4 real Epic Win Strategy
  24. 24. In another time on another planet <ul><li>Challenge. Create a new game to overcome current challenges. In Real Life. </li></ul><ul><li>Playground. A lab of funky scientists on another planet in another time. </li></ul><ul><li>Tools. Your superpower and network. </li></ul><ul><li>Mission: Define it by yourself. </li></ul><ul><li>Reward. Make it happen. </li></ul>Play 4 real Epic Win Strategy
  25. 25. Game on <ul><li>Build teams of 5 in 25 sec. </li></ul><ul><li>Get your superhero pictures. </li></ul><ul><li>Focus on your power. </li></ul><ul><li>Feel the strength and support of your partners. </li></ul>Play 4 real Epic Win Strategy
  26. 26. Our goal <ul><li>Stop thinking!!! </li></ul><ul><li>Start playing. Now! </li></ul>Play 4 real Epic Win Strategy

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