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Trends in Nonprofit
Website Design
Mary Joyce for the Open Society Foundations | 2011
Trends in Nonprofit
Website Design
Mary Joyce for the Open Society Foundations | 2011
What is missing from all these sites?




  The Michael Fox Foundation for Parkinson’s Research
What is missing from all these sites?




             NOH8 Campaign
What is missing from all these sites?




                 Avaaz
What is missing from all these sites?




                 ONE
What is missing from all these sites?




               Greenpeace
What is missing from all these sites?




               ActionAid
What is missing from all these sites?




              Housing Works
What is missing from
  all these sites?
The Human Face
The Human Face
The Human Face
Changing the Text Paradigm




a famous founder...
The Human Face
Changing the Text Paradigm




a celebrity spokesperson...
The Human Face
Changing the Text Paradigm




a famous cause...
The Human Face
Changing the Text Paradigm




but usually it’s just...
The Human Face
Changing the Text Paradigm




ordinary people...
The Human Face
Changing the Text Paradigm




people the organization helps...
The Human Face
Changing the Text Paradigm




people that represent the cause.
The Human Face
Changing the Text Paradigm




First we thought a website should simulate text...
                                                     image: blog.asiahotels.com
The Human Face
Changing the Text Paradigm




...so websites looked like brochures.
                                        image: blog.asiahotels.com
The Human Face
Changing the Text Paradigm




The advertising world learned this long ago.
                                               image: blog.asiahotels.com
The Human Face
Changing the Text Paradigm
                                    1915




The advertising world learned this long ago.
                                               image: blog.asiahotels.com
The Human Face
Changing the Text Paradigm
                             2011       1915




                                    image: Maybelline
The Human Face
Changing the Text Paradigm
                                      2011                1915




Ads are about emotion first and information second.
                                                      image: Maybelline
The Human Face
Changing the Text Paradigm
The Human Face
Changing the Text Paradigm


You site’s first task is to emotionally
engage the visitor with your...
The Human Face
Changing the Text Paradigm


You site’s first task is to emotionally
engage the visitor with your...



Cause
We engage with
causes because we
care about our fellow
   human beings.
The face reminds
   us of that human
element of the cause.
The face reminds
   us to care.
More Trends
Show Results
Show Results
Show Results
Show Results
Show Results
Show Results
Show Results
Show Results
Calls to Action
Give Action Options




         NOH8 Campaign
Give Action Options




The Michael Fox Foundation for Parkinson’s Research
The 50 Word Rule
42 Words
48 Words
58 Words
147 Words
26 Words
19 Words
19 Words
Get Social
Get Social
   (why?)
Get Social
              (why?)
Because it allows your supporters to share
 your content with their own friends and
colleagues, allowing your content to reach
    people you don’t even know about.
Get Social




             ONE
Get Social




             Housing Works
Get Social




             Housing Works
Get Social




             ActionAid
Get Social




             ActionAid
Get Social




             ActionAid
What are others doing on
YouTube?

                                                                       Best Videos
                                                                           Clear audience
                                                                           Human focus
                                                                           Evokes emotion
                                                                           Call to action
                                                                           1 to 5 minutes


link: http://www.youtube.com/user/TheONECampaign?blend=3&ob=5#p/c/E67FFBF51E4091D0/8/Tns7ihMMjYw
What are others doing on Facebook?

                     Best Groups

                      Clear Audience
                      Daily Updates
                      Voice of a Friend
                      Calls to Action
What are others doing on Twitter?

                      Best Tweeps
                       Clear Audience
                       Multi-Updates/Day
                       Conversations with
                       other Tweeps
                       Calls to Action
What to Remember
What to Remember
Human Faces
What to Remember
Human Faces
Show Results
What to Remember
Human Faces
Show Results
Calls to Action
What to Remember
Human Faces
Show Results
Calls to Action
50 Words
What to Remember
Human Faces
Show Results
Calls to Action
50 Words
Get Social
What to Remember
Human Faces
Show Results
Calls to Action
50 Words
Get Social
Take-Aways from Your Own Sites
Thank You!
Thank You!


             Mary Joyce
             email: Mary@Meta-Activism.org
             blog: www.MaryJoyce.com

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Trends in Nonprofit Website Design

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