Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Research Project Assignment: iPad Surveys, Interviews, and Focus Groups

3,909 views

Published on

Published in: Education
  • I pasted a website that might be helpful to you: HelpWriting.net Good luck!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Follow the link, new dating source: ♥♥♥ http://bit.ly/39pMlLF ♥♥♥
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Dating direct: ♥♥♥ http://bit.ly/39pMlLF ♥♥♥
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Research Project Assignment: iPad Surveys, Interviews, and Focus Groups

  1. 1. Dr.  Kushin   Shepherd  University,  Department  of  Communication   You  are  free  to  modify  and  adapt  this  content  for  your  own  use  so  long  as  attribution  is  given.     Project  #3:  Original  Research  –  Interviews,  Focus  Groups,  Surveys   Comm  435:  Communication  Research   Summary:     Two  related  projects   Proposal   %  of  total  grade:  7%   Due:  see  syllabus   Finished  Study   %  of  total  grade:  20%   Due:  by  end  of  final  exam  time,  on  day  of  exam  (no  papers  will  be  accepted  late   beyond  24  hours  for  any  reason)     Purpose:  Design  and  execute  a  small-­‐scale  study  on  a   subject  of  interest,  using  surveys  and  focus  groups/or   interviews.   This  study  focuses  more  on  the  methods  of  study  (your   methods  section,  execution  of  research,  interpretation   of  results),  and  less  on  the  “problem  overview”  and   “secondary  research”)   Notes:  Group  Assignment;  There  is  a  Group  Report  Card   after  to  evaluate  your  participation  in  the  group.     Things  You  Will  Learn:   • Research  report  writing   • Using  a  problem  statement,  campaign  objectives  to   create  research  objective  and  RQs/hypotheses   • How  to  conduct  surveys,  interviews,  focus  groups.   • Creating  Surveys  in  XLS  using  FormHub   • Introductory  level  analysis  of  data  using  SPSS  software   • Interpreting  Data   •   Deliverables:   Attend  Prepared  for  Group  Meeting  (sign  up  in  class.  Dates  marked  on  syllabus  “required  group  meetings”)   Failure  to  attend  w/o  university  absence  will  result  in  a  reduction  in  final  project  grade  for  individuals  who  miss.     Part  1;  Proposal  –  upload  to  dropbox   • Pick  subject   • About  ½  page   a. Write  your  Problem  Overview  &  Research  Objective  (I  understand  there  might  not  be  a  “problem”  in   the  literal  sense,  it  may  be  a  subject  of  interest,  event,  etc.  You  are  not  running  a  campaign  –  so  leave   out  campaign  objectives.  Tell  me  your  research  objective)   • About  1-­‐1.5  pages:  (see  Handout  for  structure)  relying  on  external  research.   a. Secondary  research  –  Answer:  Why  is  the  problem  a  problem?:  Provide  brief  background  on  subject   of  study  (organization,  issue,  etc.),  and  any  needed  history/context.  Who  is  being  studied  and  how  do   they  relate  to  the  “problem?”  What  are  you  planning  to  research  to  address  this  problem?  End  with   RQs/hypotheses   • References   a. 3-­‐4  sources  needed  –  used  in  secondary  research.   i. In  alphabetical  order.     We  will  complete  measurements  in  class  on  an  assigned  date  (see  syllabus).  Then,  upload  to  Dropbox   b. Design  Measurement  –  Use  or  modify  existing  measures,  or  design  new  measures  for  both  your   survey  and  interview/focus  group.   i. List  of  measures  you  can  use  is  under  “Measurement”  below  (though  you  may  develop  new   measures,  or  pull  from  other  measures)   1. Do  not  use  Rank  Order  Questions  in  your  survey;  the  software  we  use  isn’t   compatible.   ii. Refer  to  your  measures  handouts  for  guidelines.  See  “Data  collection  and  analysis   requirements”  below  for  #  of  questions,  and  respondents.     Do  not  begin  any  data  collection  until  you  have  my  approval  on  “Proposal  Feedback”  day  (see  syllabus);  However,  I  strongly  encourage  you  to   begin  recruiting  subjects  for  interviews/focus  groups  as  soon  as  possible.     Part  2:  Conduct  study  and  complete  data  analysis  and  write  up  (In  depth)  
  2. 2. Dr.  Kushin   Shepherd  University,  Department  of  Communication   You  are  free  to  modify  and  adapt  this  content  for  your  own  use  so  long  as  attribution  is  given.     Fix  any  feedback  in  the  proposal,  and  attach  the  following  to  it:   • Write  Methods  –  clearly  explain  your  sampling  procedure,  measurements,  data  collection  and  analysis,  as   discussed  in  class.  (~1  page)  (See  Handout  for  structure  &  requirements)   • Administer  &  Collect  data  –  both  via  survey  and  1  of  the  options:  interviews  or  focus  groups  (use  informed   consent  –  on  Sakai)   • Analyze  data  -­‐    Survey  data  analyzed  via  SPSS  (We  will  do  basic  correlations  –  beyond  what  we  did  with  SPSS   last  time.  I  will  demonstrate  in  class  [see  syllabus]  and  I  will  help  anyone  wanting  my  help)   • Write  Results  and  Discussion  (length  as  needed)  (See  Handout  for  how  to  structure  &  requirements)     Formatting:   We’ll  use  APA  formatting  in  this  class.  Rely  on  the  “APA  Research  Paper  Template”  on  Sakai  when  writing  your  paper.  You  can   type  directly  into  it.     Overview   For  your  final  project,  your  team  will  pick  a  topic  of  interest  related  to  1  of  the  5  key  PR  variables  discussed  by   (Stacks,  2011):  Confidence,  credibility,  relationship,  reputation  (which  may  include  awareness),  trust.  If  there  are   related  attitudes  or  if  there  are  behaviors  you  are  interested  in  studying,  please  talk  to  me.  I  am  flexible.     Choose  an  event  such  as  a  speaker,  issue,  subject,  organization,  etc.,  to  do  your  project  on.  It  must  be  real  and   timely  –  so  that  the  people  participating  in  your  study  will  be  familiar  with  the  topic.     Examples:   § Trust  in  XYZ  company  following  news  that  their  CEO  embezzled  $500,000   § Reputation  of  Shepherdstown,  WV  in  the  county   § Confidence  in  the  reliability  of  university  Internet     Because  this  study  will  not  undergo  IRB  (unless  you’d  like  to  apply  for  IRB):   It  must  not  be  related  to  illegal,  immoral,  sex,  alcohol,  or  other  such  subjects.   May  not  involve  vulnerable  populations  –  under  18,  pregnant,  elderly,  prison,  etc.   The  project  results  CANNOT  be  shared  outside  of  class     Measurements   We  will  discuss  measurements  in  class.  Though  you  don’t  have  to  use  these,  some  measurements  for  studying   relationships  include:  trust  (integrity,  competence,  dependability),  commitment,  satisfaction,  control  mutuality,   communal  relationships,  exchange  relationships   Measures  available  here:   § Qualitative  –  Appendix  1  of  “Measuring  what  Matters”  or  http://bit.ly/435_measurerelationship  (p.  4-­‐5)   § Quantitative  –-­‐  http://bit.ly/435_meas-­‐relationships    (pp.  28-­‐30).     Other  measurements:  http://bit.ly/435_othermeasures         Data  Collection  and  Analysis  Requirements   What?   • Conduct:  1  of  the  following  –  your  choice:  Interview  (4  interviewees),  Focus  Group  (1  focus  group,  with  3-­‐6   people)   • AND:  A  survey  (15  questions  minimum  including  5  max  demographic  questions.  18  respondents  minimum)   • Your  survey  and  interviews/focus  groups  can  be  on  same  subject,  but  you  may  focus  those  questions  a  little   differently  based  on  advantages  of  qualitative  and  quantitative  methods.   Collection:  (use  informed  consent  –  on  Sakai)   Again:  Do  not  begin  any  data  collection  until  you  have  my  approval  on  “Proposal  Feedback”  day  (see  syllabus);  However,  I  strongly  encourage   you  to  begin  recruiting  subjects  for  interviews/focus  groups  as  soon  as  possible.   • Interviews  –  in  person  or  phone/skype  (no  email  or  other  text-­‐based)  
  3. 3. Dr.  Kushin   Shepherd  University,  Department  of  Communication   You  are  free  to  modify  and  adapt  this  content  for  your  own  use  so  long  as  attribution  is  given.     • Focus  Groups  –  In  person  or  via  a  G+  Hangout  where  all  are  present.   • Surveys  –  Digital  Surveys  using  the  Web  and/or  Field  Collection  via  Tablet  Device   Analysis:   • Interviews  and  focus  groups  analyzed  using  qualitative  approach  discussed  in  class.   • Survey  data  entered  into  Excel,  imported  into  SPSS,  and  basic  correlation  analysis  and  frequencies  will  be   conducted  in  class.  

×