Heartland Alliance Social Media Training


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Heartland Alliance Social Media Training

  1. 1. Social media strategy + tactics + tools Presented by Demetrio P. Maguigad
  2. 2. Welcome <ul><li>What we will be covering: </li></ul>Strategies and overview of the Social Web Tactics: Things for the day-to-day Tools: Which ones? How do we best use them?
  3. 3. Why Social Media? <ul><li>While it has taken Television 13 years to reach a market audience of 50 million </li></ul>It took Facebook only 2 years If Facebook were a country, it would be the third largest in the world!
  4. 4. MYTH <ul><li>Social Media is FREE! </li></ul>Although most online social media tools are Free of cost, to be successful you need to invest your time to be successful.
  5. 5. Strategy <ul><li>First, What is Social Media + the Social Web? </li></ul>Well, it’s kind of like…
  6. 7. Strategy <ul><li>First, What is Social Media + the Social Web? </li></ul>Well, it’s kind of like… The High School Dance … or any other Social Gathering Preparation Presentation Interaction Listening & Monitoring Participating Sharing
  7. 8. Have a plan <ul><li>“ Think Strategically, Act Tactically…” </li></ul>
  8. 9. Define your goals <ul><li>FOUR BASIC GOALS OF ONLINE COMMUNICATION: </li></ul>To Inform : addressed to people who are already looking for you. To Educate : addressed to people who may not be looking for you but would like to build their knowledge base. To Persuade : addressed to people who do not have an opinion about you or who may disagree with you. To Appeal to the Emotions : addressed to a wide audience
  9. 10. Goals <ul><li>You should be able to quantify or qualify real measurable results </li></ul>Your goals should always support your organization’s mission Acquire the appropriate tools to measure your success
  10. 11. MYTH <ul><li>If you build it (website, blog, facebook page), they will come… </li></ul>People will not visit you online unless you first have a strategy to invite them there.
  11. 12. Tactics <ul><li>MANAGEMENT </li></ul>Develop a Social Media Policy Monitoring Push + Pull
  12. 14. TOOLS <ul><li>Do I need to be on every social network? How do you choose which one’s to use? </li></ul>
  13. 15. How do you fix a broken sink?
  14. 17. Choosing your tools <ul><li>Identify the problem or issue first </li></ul>Establish a plan and define your goals Identify the tools to help you reach your goals
  15. 18. Facebook <ul><li>Profiles </li></ul>Pages Causes Facbook Ads
  16. 19. Other networks and social platforms <ul><li>LinkedIn </li></ul>Twitter MySpace FourSquare Others
  17. 20. Twitter <ul><li>Follow </li></ul>Listen in Converse Hashtags URL shorteners
  18. 21. Anatomy of a Tweet <ul><li>RT @ mattkoltermann : #11ntc wireless internet #fail video from @ ntenorg ...love! http://bit.ly/edhy7r </li></ul>
  19. 22. Using a social media dashboard <ul><li>Social Management </li></ul>Hootsuite Tweetdeck Seesmic
  20. 23. Broadcasting <ul><li>Creating and Sharing Content </li></ul>Youtube + Vimeo Blogging: Wordpress + Typepad + Blogspot Live Broadcasting: Cover it Live + uStream + Qik
  21. 24. SEO + Metrics <ul><li>Search Engine Optimization </li></ul>Analytics Tools
  22. 25. SEO <ul><li>Organizing your blog and website </li></ul>Adding Tags and Categories Meta Data Adding Links Keep Content Fresh
  23. 26. Case Studies & Sharing from our experiences
  24. 27. Social media game <ul><li>RULES </li></ul><ul><li>Each group has a set of cards </li></ul><ul><li>Each group given an objective card and 10 credits to work with </li></ul><ul><li>Develop a strategy, define goals </li></ul><ul><li>Each group receives a situation card </li></ul><ul><li>Each group presents their strategy </li></ul>
  25. 28. BRINGING IT ALL TOGETHER <ul><li>Think Strategically—Have a plan </li></ul>Understand tactics to manage your time and make the most from your online communicating Define what needs to be done first, then choose your tools Identify how you’ve made an impact by using metrics Q + A
  26. 29. Social media strategy + tactics + tools THANK YOU! Demetrio P. Maguigad [email_address] Follow @dmaguigad + @npcommunicator www.communitymediaworkshop.org