Social media plan – in class group exercise


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Social media plan – in class group exercise

  1. 1. Social Media Plan In-Class Group Exercise by Leonard Montaque
  2. 2. <ul><li>Week One: Set User Profile </li></ul>
  3. 3. <ul><li>Week One – About Me </li></ul>
  4. 4. <ul><li>Week One - cont. (Why am I taking this class? Discuss what you hope to get out of this class. How I plan to apply what I learn in this class.) </li></ul>
  5. 5. <ul><li>Week Two: Why it is important to market yourself </li></ul>
  6. 6. <ul><li>Video Marketing can differentiate you from the competition in many ways: Leonard Montaque link </li></ul><ul><ul><li>1.    Stand Out from the Crowd </li></ul></ul><ul><ul><li>2.    Be Remembered </li></ul></ul><ul><ul><li>3.    Put a Face to the Name </li></ul></ul><ul><ul><li>4.    Credibility </li></ul></ul><ul><ul><li>5.    Use Video to Educate 7.    Introduce Cross Sells </li></ul></ul><ul><ul><li>8.   Training of New Hires </li></ul></ul><ul><ul><li>9.    Build Trust Online </li></ul></ul><ul><ul><li>10.  Add the Personal Touch </li></ul></ul>
  7. 7. Twitter Page
  8. 8. Facebook Page
  9. 9. Linked-In Page
  10. 10. Search Engine Optimization (SEO)
  11. 11. 4 Ways To Check Your Twitter Statistics
  12. 12. Why Americans Use Social Media
  13. 13. Pros & Cons of Social Media Marketing <ul><li>Pros </li></ul><ul><ul><li>Social media marketing can reach customers that traditional marketing misses. </li></ul></ul><ul><ul><li>It is relationship-building, enabling one-to-one and one-to-many dialogue. </li></ul></ul><ul><ul><li>It is cost-efficient in comparison traditional marketing. </li></ul></ul><ul><ul><li>You can receive quick, honest, and detailed feedback from the customer, which can help you grow your business more effectively. </li></ul></ul><ul><li>Cons </li></ul><ul><ul><li>Social media marketing places high demands on your time. </li></ul></ul><ul><ul><li>It also places high demands on your talent - content must be created, edited, approved and published; comments must be responded to and sites and pages must be maintained. </li></ul></ul><ul><ul><li>ROI (return on investment) with social media marketing is a long-haul strategy. </li></ul></ul><ul><ul><li>Relationship-building with customers is a slow process. </li></ul></ul><ul><ul><li>There is the risk of receiving negative comments. </li></ul></ul>
  14. 14. My Conclusion of Social Media Marketing <ul><li>Social media marketing has it pros and cons. If you're considering launching a social media marketing campaign, make sure that you understand all the aspects. Proper planning will increase your chances for social media marketing success. </li></ul><ul><li>Deciding whether to use social networks in your marketing comes down to whether or not it’s right for your business. Know that it is not a ‘quick fix’ that will immediately boost your company sales. Think of it as building a long-term relationship with your customers and potential customers. </li></ul><ul><li>Setting up profiles in Facebook, Twitter, Flickr, YouTube, and blogging are free. But be aware that in order for your campaign to work, it will need 100% of TLC. </li></ul><ul><li>Establish a coordinated and consistent approach with all parties involved following the same rules and working as a team. </li></ul><ul><li>Social media marketing takes time – plan to be committed if you want to see results. </li></ul>