Social Media Game: Washington DC


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Used for Packard Grantee Convening
Earth Worm Sustainability Strategy

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Social Media Game: Washington DC

  1. Source: - Blogpoly The Social Media Game Beth Kanter Scholar in Residence Packard Foundation
  2. <ul><li>To experience a strategy brainstorming session </li></ul><ul><li>To pick the right tools </li></ul><ul><li>To identify an experiment </li></ul>Learning Objectives
  3. Agenda Agenda 9:30-10:00 Introduction and Ice Breaker 10:00-10:55 Small Groups To Play The Game 11:00-11:25 Report Out 11:25-11:45 Work With Your Team Applying your learnings 11:45-Noon Reflection
  4. What’s your burning question? Share it Twitter style!
  5. 5 minute review
  6. Brand in control One way / Delivering a message Repeating the message Focused on the brand Educating Organization creates content Audience in control Two way / Being a part of a conversation Adapting the message/ beta Focused on the audience / Adding value Influencing, involving User created content / Co-creation Traditional Media Social Media Source: Slide 10 from &quot; What's Next In Media ?&quot; by Neil Perkin Understand the Difference
  7. Pick where you want to play
  8. Social Media: Strategy Blocks Crawl ………..……Walk …….…….. Run ……..…………….Fly l Generate Buzz Share Story Listen Participate Community Building & Social Networking
  9. acticaches Listen Participate Community Building & Social Networking Generate Buzz Less Time More time 10hr 15hr 20hr Tool Selection Pick the right the tools and sites Share Story
  10. Source: - Blogpoly The Social Media Game Remix History
  11. David Wilcox
  13. Photo by Preetam Rai
  15. Added “Situations” and Point System
  16. Source: - Blogpoly Social Media Game Aloha Remix!
  18. The Keep Bucharest Clean NGO is launching a campaign to educate people to keep the city clean. They want to keep people from spitting, throwing trash, or not cleaning up after their dogs. They want to incorporate a social media strategy to raise awareness and spread the word.
  19. Social Media Strategy Simulation Game Social Media and Nonprofits: Social Media Starter Kit
  20. Source: - Blogpoly Some Ground Rules The Process
  21. <ul><li>Remember … </li></ul><ul><li>Value of the exercise is the discussion and how you navigate through choices </li></ul><ul><li>Don’t get hung up if you don’t have enough context. Make it up! </li></ul><ul><li>There are no right or wrong answers </li></ul>
  22. What’s your social media strategy?
  23. You are the strategy team for a national environmental organization with a large membership base. The organization needs to work in collaboration with six other environmental organization on a coordinated strategy earth worm sustainability. The network needs to increase outreach and retention of younger members, develop a global advocacy strategy to protect earth worms, and needs to sell earth worm kid kits and t-shirts to generate revenue. Your organization has used social media strategies for other campaigns, but your partner organizations are just beginning to think about social media strategies.
  24. 1. Write a SMART Social Media Objective
  25. 2. Use the people cards to identify audience
  26. 3. Review Strategy Blocks Generate Buzz Share Content Listen Participate Community Building & Social Networking
  27. 4. Pick Your Tools: You Only Get Ten Points!
  28. 5. Real Life Happens, Revise
  29. <ul><li>Brainstorm some SMART social media objectives – pick one </li></ul><ul><li>Identify Audience </li></ul><ul><li>Review the Tactical Approaches </li></ul><ul><li>Pick Tools – 10 Points </li></ul><ul><li>Life happens, revise your strategy </li></ul><ul><li>Group Report: Strategy </li></ul><ul><li>Team Discussions </li></ul><ul><li>Full Group Reflection </li></ul>
  30. <ul><li>Report Out </li></ul><ul><li>Report the highlights of your strategy </li></ul><ul><li>Summarize some of the trade offs you had to make </li></ul><ul><li>Was it easy or hard? </li></ul><ul><li>Why? </li></ul>
  31. <ul><li>Team Discussions </li></ul><ul><li>Find your other team members and discuss </li></ul><ul><li>What did you learn that you can apply to your organization’s social media strategy? </li></ul>
  32. <ul><li>Reflection </li></ul><ul><li>What challenges do you face implementing your social media strategy? </li></ul><ul><li>What do you need to move forward? </li></ul><ul><li>What is the first step you will take? </li></ul>