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Gamified social media performance coaching at the United Nations

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Toby Beresford
Toby Beresford

Developing and delivering a social scorecard for staff at the UN via rise.global. Presentation from Gamification Europe 2017.

Data & Analytics
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Gamified Social Media Performance Coaching at the United Nations Toby Beresford CEO – rise.global Social Media Expert – Sky News Digital Innovation Expert – European Commission Founder – DMA Social Media Council Founder – Facebook Developer Garage London Facebook Game Designer – Sony Playstation Europe Founder – Gamification Gurus Power 100 Founder – United Nations Social 500
What’s your workplace?
I left here…
To work here
Pailz… failed
But a personal blog post of a gamification gurus social scorecard was a runaway success, and led to the creation of rise.global
How do you use Social Media in your business? What does success look like?
Vanity Metrics Clarity Metrics REACH # followers # fans # connections # subscribers ACTIVITY & ENGAGEMENT # tweets # retweets / tweet # comments / post # impressions
From scratch I created an engaging scorecard for UN staff
Launched off the back of a hackathon
Display the top UN’ers to each other
Provide each an individual scorecard
3 measurement approaches External Analytics 3rd party measurement. Biased to their needs. Internal Scorecards Analytics simplified as a single score linked to strategic goals. Internal Dashboard Stats overload on a large dashboard. Often with alerts.
Eating my own dog food – this is my social scorecard
I use rise.global to tweak the score algorithm so the score reflects my current business goals
blog.rise.global

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