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Center for Nonprofit Excellent Workshop
1. Social Media for Nonprofits Center for Nonprofit Excellence Louisville, KY Beth Kanter, Beth’s Blog Photo by katnetzler
2. http://beth.typepad.com Profiles & Presence Content in many places RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
12. Agenda AM What is social media? Why should you care? How to approach it strategically? Nonprofits Examples/Tools & Tactics PM Social Media Game Strategy Brainstorm and Tool Selection
13. Two Minute Poll Are you social media consumers or creators? http://www.flickr.com/photos/raincitystudios/
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15. Define Social Media Using the Internet to instantly collaborate, share information, and have a conversation about ideas and causes we care about.
16. Powered by the tools …. The few tools you strategically choose
46. Are there pressing organizational issues to address? Are there effective or efficient ways to reach same outcomes? Does your current/potential audience use social media? Shiny Object Syndrome?
60. Who are they? Where on the social web will I find my audience? How do they use the social web? What are they talking about? What do they want? It’s also called listening …
72. 5-10 hours per week 10-15 hours per week 20+ hours per week 5-10 hours per week Listen Participate Spread Buzz Share Content Community Building and Social Networking
73. You get out what you put in … You have to invest 3-6 months before you see startling results Einstein’s Theory of Social Media Relativity
89. Tactics, Tools, Time Listen Participate Community Building & Social Networking Generate Buzz Less Time More time 5hr 10hr 15hr 20hr Share Content Share Content
104. What color is your organization’s blog? Adapted from Nina Simon: Museum 2.0 Blog Personality Blog Specialized Content Aggregates Content Institutional Blog
153. You are a museum that showcases art in different media featuring horses. You offer workshops and have a youth program. You would like to increase registrations for workshops, increase attendance at your exhibitions and increase awareness of your brand and work.
156. Social Media Strategy Building Blocks Generate Buzz Share Content Listen Participate Community Building & Social Networking
157. 5-10 hours per week 10-15 hours per week 20+ hours per week How many hours per week does it take to do Social Media? 5-10 hours per week Listen Participate Spread Buzz Share Content Community Building and Social Networking
158. Matching Tools, Strategy, Time Listen Participate Community Building & Social Networking Less Time More time 5hr 10hr 15hr 20hr Share Content Generate Buzz