Layers of Delicious Advocacy              Power                  Donna Norton, Esq.        National Campaign Director, Mom...
MomsRising Is…….
Two Big Barriers       Now you want me        to write a letter?
One of Our Key Principles: Open as many engagement avenues as  possible
The Layers
Layer 1: Synergistic Collaboration
Medicaid Blog Carnival
Blog carnivals raise a chorus of voices
Layer 2: One-Click Member Advocacy
Layer 3: “Member Voice” Proxy
Layer 4: On-The-Ground Engagement
Layer 5: Traditional and New Media, PublicEducation & Engagement
Reaching diverse communities throughsocial media
Building Commitment from Leaders
Layer 6: Stories add zest! Now we’re cooking!
Online Forms Make Story Sharing Easy
Stories Across the Nation       “I am very concerned about       people trying to repeal       healthcare reform. My 8    ...
Sharing stories with leadership
Inspiring blogs from leaders
Stories to energize members
Supporting coalition efforts
Leveraging stories in traditional media
The Layers
Moms Say: Don’t forget to say thank you!
Bake Your Own Layer Cake                           What data                           or strategy                        ...
Bake Your Own Layer Cake                            What will                             you ask                         ...
Bake Your Own Layer Cake                           How will you                             make it                       ...
Bake Your Own Layer Cake                            What will                             you ask                         ...
Bake Your Own Layer Cake                            How will                            you use                           ...
Bake Your Own Layer Cake                             How will                           you capture                       ...
Get Cooking!
Taste Test!
Thank You donna@momsrising.org
Momsrising Layer Cake Strategy
Momsrising Layer Cake Strategy
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Momsrising Layer Cake Strategy

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Momsrising Layer Cake Strategy

  1. Layers of Delicious Advocacy Power Donna Norton, Esq. National Campaign Director, MomsRisingMomsRising.org Mamás Superándose
  2. MomsRising Is…….
  3. Two Big Barriers Now you want me to write a letter?
  4. One of Our Key Principles: Open as many engagement avenues as possible
  5. The Layers
  6. Layer 1: Synergistic Collaboration
  7. Medicaid Blog Carnival
  8. Blog carnivals raise a chorus of voices
  9. Layer 2: One-Click Member Advocacy
  10. Layer 3: “Member Voice” Proxy
  11. Layer 4: On-The-Ground Engagement
  12. Layer 5: Traditional and New Media, PublicEducation & Engagement
  13. Reaching diverse communities throughsocial media
  14. Building Commitment from Leaders
  15. Layer 6: Stories add zest! Now we’re cooking!
  16. Online Forms Make Story Sharing Easy
  17. Stories Across the Nation “I am very concerned about people trying to repeal healthcare reform. My 8 “When I gave birth to my month old son was diagnosed daughter three years ago, not with Cystic Fibrosis when…” only was I fired from my position but my health READ FULL STORY insurance was terminated the day she was born... Deirdre READ FULL STORY Rachel “As a self-employed professional I’ve always had to secure my own health insurance. In the past, whenever I’ve gotten a plan, there was always…” READ FULL STORY Dawn
  18. Sharing stories with leadership
  19. Inspiring blogs from leaders
  20. Stories to energize members
  21. Supporting coalition efforts
  22. Leveraging stories in traditional media
  23. The Layers
  24. Moms Say: Don’t forget to say thank you!
  25. Bake Your Own Layer Cake What data or strategy can you leverage? Who will you partner with?
  26. Bake Your Own Layer Cake What will you ask them to do online?
  27. Bake Your Own Layer Cake How will you make it memorable? How will you show their voice?
  28. Bake Your Own Layer Cake What will you ask them to do offline?
  29. Bake Your Own Layer Cake How will you use traditional and social media?
  30. Bake Your Own Layer Cake How will you capture and use stories?
  31. Get Cooking!
  32. Taste Test!
  33. Thank You donna@momsrising.org

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