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Content
Generation and
Curation
The Detroit Social Media Academy is generously
funded by a grant from

Facilitated by Miri...
Why Content Matters
Content is a
connecting force,
a platform for
conversation
Content: Start with Your Goals
● Why are you on
social media in the
first place? What
are you trying to
accomplish?
● What...
Content: Remember Your Audience
Content Generation: Events
Pictures
Quotes
Video/
Soundbites
...what else
could add
value?
Content
Generation:
“Crowdsourcing”
● Start with a question
or enticing prompt
● Engage the
community
● The conversation
b...
Content Generation: Party Time!
● Build
community
● Share stories
● Generate
content
Content Generation:
Evergreen/Recipe Content
Content that can be posted anytime:
● interview with an alum, teacher, or com...
Other Content Generation Opportunities

How can you
reframe and share
things you are
already doing?
Content Curation

What does it
mean to be a
“curator”?
Curation Begins with Listening
Other questions? Next steps?
Next webinar!
Jan. 9th, 3pm Eastern
Photos and Video
Upcoming SlideShare
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Content generation and curation for Detroit ECE Academy

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Miriam Brosseau presents to Early Childhood educators in Detroit.

Published in: Technology, News & Politics
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Content generation and curation for Detroit ECE Academy

  1. 1. Content Generation and Curation The Detroit Social Media Academy is generously funded by a grant from Facilitated by Miriam Brosseau, Darim Online
  2. 2. Why Content Matters Content is a connecting force, a platform for conversation
  3. 3. Content: Start with Your Goals ● Why are you on social media in the first place? What are you trying to accomplish? ● What kind of content, and conversations, will help you get there?
  4. 4. Content: Remember Your Audience
  5. 5. Content Generation: Events Pictures Quotes Video/ Soundbites ...what else could add value?
  6. 6. Content Generation: “Crowdsourcing” ● Start with a question or enticing prompt ● Engage the community ● The conversation becomes the content
  7. 7. Content Generation: Party Time! ● Build community ● Share stories ● Generate content
  8. 8. Content Generation: Evergreen/Recipe Content Content that can be posted anytime: ● interview with an alum, teacher, or community member ● lists (e.g. “staff picks” for best kids’ books, favorite parenting blogs) ● feature a character/object from class ● other ideas?
  9. 9. Other Content Generation Opportunities How can you reframe and share things you are already doing?
  10. 10. Content Curation What does it mean to be a “curator”?
  11. 11. Curation Begins with Listening
  12. 12. Other questions? Next steps?
  13. 13. Next webinar! Jan. 9th, 3pm Eastern Photos and Video

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