1. ‘The 3rd Man?’ Poster
Questionnaire Analysis
By Jimmy Sodiya
2. Where On A Poster Would You
Like To See The Release Date?
• As you can see the majority of our target
audience encounter film posters. This tells us
that posters are an effective medium that our
audience engage with. It is most likely that the
majority of our audience encounter posters in
communal areas such as bus stops, on buses,
shops and more. We will therefore look at using
the traditional position of the release date being
in the middle at the bottom of the poster
Additionally we would look into representation
to ensure our film poster relates to our target
audience and reflects a particular Hollywood
genre.
3. What Colour Scheme Is Suitable For A
Social Realism, Drama/ Thriller Film?
• As you can see, our target audience
preferred dark forest colours and black
and white colour schemes to the rest of
them. This tells us that the audience
relate dark/dull colour schemes to the
genres we have chosen which links in to
Hollywood’s stereotypical
representations of genre codes and
conventions.
4. What Type of Design Do You Think Would
Be Most Suitable For A Social Realism,
Drama/Thriller?
• As you can see the majority of our
target audience prefer photographic
imagery to graphic imagery for
posters. This tells us that photographic
imagery is more suited for our film.
We will therefore look at ways we can
display genre of our short film
through the use of photographs.
5. What Typography Do You Prefer?
• We gave our audience an option
regarding which type of font they
would prefer if they were to
purchase a magazine The feedback
from this question shows Lucinda
calligraphy as the most preferred
font as it is easier to read.
Something as minor as font could be
the difference between whether or
not the customer or audience
decides to purchase the magazine as
it may be the way they need the font
to be in order to read it.
0
1
2
3
4
5
6
Bernard MT
Condensed
Buxton Sketch Lucinda
Calligraphy
Rosewood std
regular
Aharoni Charlemagne
Std Bold
6. Has a Poster Ever Influenced You
To Watch The Film On Display?
• For this question we received a high
number of responses stating that film
posters often persuade them to watch
a film. This tells us that whilst
creating our film we have to make
sure it is good enough to appeal to our
target audience..
0 2 4 6 8 10 12
Yes
No
7. What Do You Feel Is Most
Important A Trailer Or A Poster?
• This question is very important
when it comes to the production
of a film. A trailer is more
detailed footage which gives the
audience a greater idea of how
the film is going to be like
compared to a poster which is
just a style image or a collection
of images and text which tells the
story. From the feedback from
this question it shows a trailer is
much more important than a
poster as it gives the audience a
greater idea of what the film is
going to be like so it helps them
with their decision making.
Trailer Poster
8. WHAT SHOT SHOULD THE
POSTERS IMAGE BE?
• Posters tend to be the difference
between generating a higher
number of audience or a less
number as a poster often tells the
viewers the story of the film.
This is done by the images or
colours used in the poster which
often tells you the story or tells
you the genre of the film and it
may appeal to people and gets
them to go and view the film.
From this question it was made
clear to us that a close up would
be most suited to a social realist
film about mental health.
Close Up Point Of View Mid-Close Up Shot
