Introduction• The purpose of our questionnaire was to find the preferencesand opinions of our target audience, which was 15 to 25 yearolds of both genders, for the release of a new psychologicalhorror. We have targeted this age group because they aremost likely to attend the cinema and be interested in this kindof horror film.• Here, we have presented our findings visually by presentingour results onto graphs. We have split our results intocategories so that we can understand our audience betterwhich will help to influence our decisions when making ourtrailer.• By considering our audience feedback, we will know how toattract our target audience when we create our mediaproducts.
Audience Profile.• Here we can see that our audience is both male and femalewith an average age of 16 to 25 and are mostly from Harlowso this would be a key place to advertise our films as this iswhere our target audience is most likely to be.• They are likely to be a full time student but also be part timeemployed. This could suggest that they have some financialincome so they may be more likely to spend money on films.Male50%Female50%Gender024681012Under1616 - 20 21 - 25 26 - 30 31 - 35 36 - 40 41 - 49 50 +AgeFullTime20%PartTime20%PartTimeEmployed andstude…Employment Status051015Town of Residence
Film ConsumptionMoneyspenton filmconsumption permonth0%Nothing10%£1 - £530%£6 - £1050%£11-£1510%Money Spent on FilmConsumption permonthNone35%1 to 365%Cinema Visits perMonth0246810None 1 to 3 4 to 6 7 to 10 11+Digital Downloads per month• These results show that our target audience are most likely to spend between£6 and £10 on film consumption per month however some only spend £1 to £5on film consumption per month.• We have also found that our target audience are likely to attend the cinema upto three times per month so this suggests that if we were to distribute ourhorror film to cinemas our audience would be likely to see it.• Our results also show that our audience are keen on digitally downloading films1 to 3 times per month so this could be another key factor to distributing ourfilm successfully as due to the majority of our audience being students, the filmis cheaper and easier to access on the internet.
Film Viewing Habits• Our questionnaire found that our target audience are most likelyto view a film trailer using their computer perhaps using thefilms website or other multimedia websites such as YouTube.This would be the most suitable platform to release our traileron as this is where our trailer would get the most views from ourtarget audience.• Similarly, our results showed that our target audience were alsolikely to use a computer to watch a film therefore we will film inHD so that the audience has a higher quality on a computer andwill enjoy the film more. however the cinema is also a popularoption for our target audience as our previous results showed.0246810TV Cinema DVD/Blu-ray Computer PhonePreference for Viewing a FilmTrailer01234567Preferred platform forViewing a Film
Horror Film Preferences• To gain a better understanding of the type of psychologicalhorror film our target audience would be looking for, we askedthem to select two of their favourite psychological horrorfilms. We found that the Woman in Black and ParanormalActivity were most popular amongst our target audience asthese are modern films which the audience have grown upwith so this is the style of film we will be aiming for.• Our findings also showed that our audience are looking foreither an intimidating or serious tone in our trailer and wouldmost like to see it set in a modern house.012345678910Favourite Psychological HorrorsSerious50%Intimidating50%Preferred LanguageStyleModernHouse75%Woods /Forest25%Preferred Setting for aHorror Film
• We asked our audience to select some cinematographyelements that they thought would be appropriate to use in ahorror film. The top three elements to use were extreme close-ups, point of view shots and jumpy or quick cuts so these areelements we will consider adding to our trailer.• Whispers were the most popular choice of sound althoughsilence was also a popular second choice. We will also considerthese results when making our film trailer as it will help toidentify it as a film of the horror genre.024681012Preferred CinematographyElements024681012Preferred Sounds for a HorrorFilm
Magazine Print Preferences• For our ancillary tasks, we have asked our audience theirpreferences on a selection of film magazine front covers andtheir reasons why.• Empire magazine received the most votes and when askedwhy, we found that the picture, colour and layout were allimportant factors to consider.Empire55%SFX20%Total Film25%Magazine Front CoverPreferencesText20%Picture25%Colour25%Layout25%Features5%Why?
Film Poster Print Preferences• We also questioned our audience about their preferences fora small selection of film posters.• Our results showed that The Woman in Black poster was mostpopular by far and this was due to the picture used. Thisshows us that when creating a poster, the picture chosen mustfit with the genre to attract our audience.The Womanin Black60%ParanormalActivity5%The BlairWitch Project25%The Ring10%Horror Film Poster Preferences Text5%Picture45%Colur25%Layout25%Why?
ConclusionTo conclude, our findings have shown that our target audience is both male andfemale aged between 16 to 25 and mainly students who have part time jobs. Thisshows that our target audience do have a small income available to spend onfilms which not everyone would have. This is supported by our audience sayingthey spend mostly between £6 to £10 on film consumption per month.From our results, our audience digitally download films more than going to thecinema as this is a cheaper option so reflects our student audience. However, thecinema was also a popular choice so these will both be platforms to considerwhen distributing our film. Similarly, for our trailer, our audience would be mostlikely to see this using a computer which is another factor will consider.
ProposalsWhen looking back at our results, we can see what the audience prefers and whatwould allow us to reach our target audience in the best possible way. We haveproposed that for our main product, we will use a modern house as thesetting, because this will allow us to connect to our target audience more and willlet them feel like they can associate with our film more. We will also use a seriouslanguage style, as this was the most appealing to our audience. We also propose touse extreme close-ups, point of view shots and jumpy/quick cuts as our audiencesuggest this will help our film fit the psychological horror genre.For the first ancillary task, which is a front cover of a magazine, we found that thestyle of Empire’s magazine, which features The Joker from the Batman series, wasthe most popular amongst our target audience when asked which one that theyliked the most out of a mixture of four different covers. With this in mind, will use alayout that has been inspired by this magazine cover. We have also proposed touse bold colours and an eye-catching image to make our front cover moreappealing to our target audience.Similarly to our poster, we have found that the image is the most important factorin making our poster seem visually attractive. Therefore, we propose to use animage that is somewhat shocking and eye-catching, as this will make it morenoticeable to an audience whilst also fitting to the psychological horror genre.