Brief Analysis of Film Posters

1. White Characters
• Victims
• Morally clean
• Typical cinema conventions
Blue Colours
Bare foot = struggle
Image – This is used in order to
catch the attention of the
audience. This often gives the
audience an idea of the genre of
the film.
Red = Blood, Evil
Danger
Background
Light – juxtaposition – light & dark
Connotations of good & evil
Blue =
Emptiness
Loneliness
Actors name
Gives the audience an idea of the
characters who play a role in the film.
This could be a useful technique to
increase the audience size as you can
appeal to various fan bases.
Shadows = zoomorphism = imagery
• Intimidation
• Bigger – Danger
Masthead – Name of the film
which gives the audience an idea
of what the film will be about.
Font –
Connotations of a sharp objective
which is foreshadowing the
ongoing of the image.
Credits
• Importance
• Poster Convention
adhered.
Website
• Allows audience to access
more info on film online.
• Technological convergence.

2. Film company – ‘Spider Circle
Films’
Layout -
 Scattered
 Different to generic
Slogan -
‘Danger Lurks Beneath The
Water’ = Mysterious
Credentials -
• Shown at many film festivals
(hook)
Colour Scheme -
• Warm blue
• Bluey tones
Lighting –
• Gradient
• Light to Dark
Main Image –
• Bottom of the ocean/ pool
• Low angle shot

3. Grey Sky, this suggests
that the films
mood/feel is dark and a
bit depressing, this is
the norm for social
realism
Characters dominate poster, suggests
story is character driven, this is what
social Realism is always about. Shows
that it doesn’t challenge the formula.
Typography is “Street”
or “Urban” suggests
the Film is set in an
urban environment
Violence, this is
common in Social
Realism, but it isn’t
over the top.
Urban Environment,
commonly used in
Social Realism.
Typography is of
varied size. The
masthead is what
catches the audience
attention
Certification, shows age
restriction. Target audience
appropriate
Has a Web page, shows they are up
to date and aimed at people who
use the internet, usually young
people
The people in the image are the
hook of the poster which is
intended to draw the viewer in.
The image is of a group of young
people, they are shown in a way
which many British Teenager can
identify with. A production
company would decide to
include this particular hook
because Teenagers would likely
identify with the actors on a
poster and catch people’s eyes.
Therefore works as an effective
hook.

4. Credentials –
• Won many awards (hook)
Main Image –
• Male, alone in shot
• Nude, lonely, lost
Layout –
• One main image with text at
the top and bottom of poster
• Generic poster
Text –
• Interesting text
• Aztec theme – related to main
image
Colour Scheme –
• Warm blue colour scheme
Lighting –
• Low lighting throughout

5. Star rating – gives the audience an
idea of how good the film is. A
way of persuading audience to
view the film
Main image -
represents
struggle. –
connotations of
struggle during
an examination.
Masthead – typography
seen on calculators. –
implies an examination –
time limit Image – shows
different
characters facial
expression –
different
attitudes towards
exams?
Slogan – insight
into storyline
Character and
teaser poster
Has a Web page, shows they are
up to date and aimed at people
who use the internet, usually
young people