The document summarizes the results of a questionnaire given to a target audience of 15-25 year olds about their preferences for psychological horror films. Key findings include: - The target audience spends £6-10 per month on films and views 1-3 digital downloads per month. They prefer to watch trailers and films on their computer. - Popular horror films included The Woman in Black and Paranormal Activity. Respondents preferred a serious tone and modern house setting. - Extreme close-ups, point-of-view shots, and quick cuts were preferred cinematography techniques. Whispers were the most popular sound. - For marketing, Empire magazine was most preferred. Respondents

1. Questionnaire
Results Presentation
Charlotte Page & Jamie Whitbread

2. Introduction
• The purpose of our questionnaire was to find the preferences
and opinions of our target audience, which was 15 to 25 year
olds of both genders, for the release of a new psychological
horror. We have targeted this age group because they are
most likely to attend the cinema and be interested in this kind
of horror film.
• Here, we have presented our findings visually by presenting
our results onto graphs. We have split our results into
categories so that we can understand our audience better
which will help to influence our decisions when making our
trailer.
• By considering our audience feedback, we will know how to
attract our target audience when we create our media
products.

3. Audience Profile.
• Here we can see that our audience is both male and female
with an average age of 16 to 25 and are mostly from Harlow
so this would be a key place to advertise our films as this is
where our target audience is most likely to be.
• They are likely to be a full time student but also be part time
employed. This could suggest that they have some financial
income so they may be more likely to spend money on films.
Male
50%
Female
50%
Gender
0
2
4
6
8
10
12
Under
16
16 - 20 21 - 25 26 - 30 31 - 35 36 - 40 41 - 49 50 +
Age
Full
Time
20%
Part
Time
20%
Part
Time
Employ
ed and
stude…
Employment Status
0
5
10
15
Town of Residence

4. Film Consumption
Money
spent
on film
consu
mptio
n per
month
0%
Nothing
10%
£1 - £5
30%£6 - £10
50%
£11
-
£15
10%
Money Spent on Film
Consumption per
month
None
35%
1 to 3
65%
Cinema Visits per
Month
0
2
4
6
8
10
None 1 to 3 4 to 6 7 to 10 11+
Digital Downloads per month
• These results show that our target audience are most likely to spend between
£6 and £10 on film consumption per month however some only spend £1 to £5
on film consumption per month.
• We have also found that our target audience are likely to attend the cinema up
to three times per month so this suggests that if we were to distribute our
horror film to cinemas our audience would be likely to see it.
• Our results also show that our audience are keen on digitally downloading films
1 to 3 times per month so this could be another key factor to distributing our
film successfully as due to the majority of our audience being students, the film
is cheaper and easier to access on the internet.

5. Film Viewing Habits• Our questionnaire found that our target audience are most likely
to view a film trailer using their computer perhaps using the
films website or other multimedia websites such as YouTube.
This would be the most suitable platform to release our trailer
on as this is where our trailer would get the most views from our
target audience.
• Similarly, our results showed that our target audience were also
likely to use a computer to watch a film therefore we will film in
HD so that the audience has a higher quality on a computer and
will enjoy the film more. however the cinema is also a popular
option for our target audience as our previous results showed.
0
2
4
6
8
10
TV Cinema DVD/Blu-ray Computer Phone
Preference for Viewing a Film
Trailer
0
1
2
3
4
5
6
7
Preferred platform for
Viewing a Film

6. Horror Film Preferences
• To gain a better understanding of the type of psychological
horror film our target audience would be looking for, we asked
them to select two of their favourite psychological horror
films. We found that the Woman in Black and Paranormal
Activity were most popular amongst our target audience as
these are modern films which the audience have grown up
with so this is the style of film we will be aiming for.
• Our findings also showed that our audience are looking for
either an intimidating or serious tone in our trailer and would
most like to see it set in a modern house.
0
1
2
3
4
5
6
7
8
9
10
Favourite Psychological Horrors
Serious
50%
Intimidat
ing
50%
Preferred Language
Style
Modern
House
75%
Woods /
Forest
25%
Preferred Setting for a
Horror Film

7. • We asked our audience to select some cinematography
elements that they thought would be appropriate to use in a
horror film. The top three elements to use were extreme close-
ups, point of view shots and jumpy or quick cuts so these are
elements we will consider adding to our trailer.
• Whispers were the most popular choice of sound although
silence was also a popular second choice. We will also consider
these results when making our film trailer as it will help to
identify it as a film of the horror genre.
0
2
4
6
8
10
12
Preferred Cinematography
Elements
0
2
4
6
8
10
12
Preferred Sounds for a Horror
Film

8. Magazine Print Preferences
• For our ancillary tasks, we have asked our audience their
preferences on a selection of film magazine front covers and
their reasons why.
• Empire magazine received the most votes and when asked
why, we found that the picture, colour and layout were all
important factors to consider.
Empire
55%SFX
20%
Total Film
25%
Magazine Front Cover
Preferences
Text
20%
Picture
25%
Colour
25%
Layout
25%
Features
5%
Why?

9. Film Poster Print Preferences
• We also questioned our audience about their preferences for
a small selection of film posters.
• Our results showed that The Woman in Black poster was most
popular by far and this was due to the picture used. This
shows us that when creating a poster, the picture chosen must
fit with the genre to attract our audience.
The Woman
in Black
60%
Paranormal
Activity
5%
The Blair
Witch Project
25%
The Ring
10%
Horror Film Poster Preferences Text
5%
Picture
45%
Colur
25%
Layout
25%
Why?

10. Conclusion
To conclude, our findings have shown that our target audience is both
male and female aged between 16 to 25 and mainly students who have
part time jobs. This shows that our target audience do have a small
income available to spend on films which not everyone would have. This is
supported by our audience saying they spend mostly between £6 to £10
on film consumption per month.
From our results, our audience digitally download films more than going
to the cinema as this is a cheaper option so reflects our student audience.
However, the cinema was also a popular choice so these will both be
platforms to consider when distributing our film. Similarly, for our
trailer, our audience would be most likely to see this using a computer
which is another factor will consider.

11. Proposals
From our results, in our trailer we propose to use a modern house for the setting as
this was the most popular choice of setting, this hopefully will be something that the
consumers can relate to and imagine themselves in the position of the character.
Since this is a a horror trailer, a serious language style will be used as this is most
suitable as well as be the most appealing to our audience.
In relation to camerawork, we propose to use extreme close-ups, close-ups and point
of view shots as our audience suggest that by employing these conventions, other
consumers will be able to identify the genre as horror since these are camera shots
stereotypical of horror. With editing, the shots will be edited in a quick, jumpy fashion
as this was said to be successful for creating an increasingly tense atmosphere.
Finally, with sound, alongside the incidental music we are planning to employ, sound
effects that appealed to the audience were whispers and silence as they felt these
would be ideal for connoting the horror genre.
For our first ancillary task of a magazine front cover, we found that the style of
Empire’s: The Joker magazine front cover was most popular so we propose to use
bold colours, and an eye-catching image as this will ensure our magazine is visually
appealing and stand out amongst competitors. Also, the layout must be something
carefully planned with some saying it should be simple to that the cover does not
become too distracting.
Similarly, for our poster we have found that the image is the most important factor to
making our poster attractive therefore we propose to use an image that is quite
shocking as this will make it more noticeable to an audience. Colours were also seen
to be an important factor where the colours are crucial for connoting the genre.