The document summarizes the results of a survey conducted to understand the target audience for a new film. The survey asked questions about gender, age, preferences for themes and genres, and other topics. Key findings include that the main audience is females aged 12-16 and 36-45, with a preference for humor over themes like mental illness. Most were familiar with gritty realism genres but some were not. Mental illness and gender identity were the most popular issues to focus on in the opening sequence. Music and an intriguing narrative will also be important to engage the audience. The research provided valuable insight into crafting an opening sequence that appeals to this target group.
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In this task I conducted a questionnaire in to what people within my target audience think about films posters so I have a greater of what I need to do within my own poster for it to be conventional.
Target audience research for A2 Media production Film Posterbobonthedrums
In this task I conducted a questionnaire in to what people within my target audience think about films posters so I have a greater of what I need to do within my own poster for it to be conventional.
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2. Audience research is vital if a film is to be successful as it ensures the narrative will appeal to the audience. To understand
what our target audience is we have written a questionnaire which has certain questions tailored to inform us of what needs
to be included within our opening sequence.
Our opening question ‘What Gender do you identify with?’ allows us to gather
information about our audience and who is most likely to watch our film. The
chart to the left indicated that our audience is mainly made up of females,
however, the male percentage being at 37% shows how out of the 19 people
that took part in the survey the genders were not completely one sided so I
believe we have a good balance. We also had one individual who has chosen not
specify their gender which implies gender will not affect how the narrative
should should be portrayed.
The responses to ‘How old are you?’ have shown that the main percentage of our
audience is 12-16 year olds and 36-45 year olds. Theses audiences are very separate
and creating a narrative that will suit both a mature and young audience will be
extremely difficult and therefore we’ll have to take into account how mature our
audience is. Looking at the other age groups the bars on the chart the ages are well
distributed meaning that our film will have to suit a large range of people. Due to the
nature of gritty realism films and their tendency to discuss difficult social issues as a
group we should aim to follow the convention’s theme whilst showing it in a PG
friendly manner.
3. Despite over 60% of our audience being aware of the Gritty Realism genre, many
weren’t. Overall this is not an issue as it will not affect an audience’s ability to learn
from the film or to enjoy it. However, viewers of our opening sequence may struggle
to adapt to the appearance and themes within our film if they’re used to blockbuster
movies as they differentiate dramatically.
Within our questionnaire we asked our audience what themes appeal
to them within a film. ‘Humour’ was voted for the most and our
favoured theme, mental illness, was one of the lowest scoring answers.
What this told us is that mental illness is rarely discussed and that
instead people chose to watch a film as a form of relaxation and due to
this they tend to steer clear of a film with a moral message hidden
within it. Despite not appealing to the masses I think the results to this
question proved that mental illness needs to be presented within the
film industry in a way that people can relate to it. We understand that it
will be difficult and that we will only be attractive to a niche market but
if we present the narrative in an interesting day it can encourage more
viewers.
4. We created a questions that would decide which social issue we focused our opening
sequence on. Mental illness collected the most votes with 40% whereas gender identity
made up 35%. 25% of the votes were made from our audience voting for neither of the
two options. From previous questions we understand that the people who answered
our survey preferred films that don’t demand so much thought but we want our
opening sequence to trigger enigma codes.
Most of our audience said that they prefer the protagonist of a film to be a
young adult or middle aged. From this data we now know that we should
aim to find an actor within this age range because it will help our audience
to focus on the narrative of the film if they relate to the main characters.
This question is important to our group because it stresses how vital a compelling
narrative within the opening sequence is as this determines whether our
audience continues to watch our film or turns it off. Within our lesson we
discussed this questions between ourselves in a focus group in which we all
agreed that our opening sequence is extremely important.
5. Our last questions indicated that the music is important to our audience
and so within our opening sequence we shall insure that any soundtrack
we use is specific to our narrative and also relevant to the current trends.
This question also had the option for a written response if the audience
member selected ‘Other’. The results are shown below and prove that our
opening sequence must intrigue the audience through use of good filming
and an interesting narrative.
To conclude I think that this exercise
was exceptionally effective in enabling
us to understand our target audience
and what we must do as a group to
create a successful opening sequence.
