The document summarizes how the author attracted and addressed their target audience for a magazine. They used simple colors on the front page to appear sophisticated but laid back for their audience. Images and text on the contents page were avoided to not bore teenagers and young adults. Contrasting black and white colors were used that stood out, were easy to read, and were voted for by the target audience. Models were not directly looking at the camera to give readers a feeling of involvement and create idolism towards the models. A smart/casual dress code was used to help the target audience connect with the artists.

1. How did you attract/address
your target audience?
Jimmy Sodiya

2. I used basic colours on my magazines
front page. This simplistic look is
portrayed as being sophisticated but yet
laid back as some of my target audience
are. The models poses exudes confidence
and conveys that he has nothing weighing
him down.

3. I avoided cluttering my contents page with
images and text. I did this because when there
is too much text they tend to get bored and just
skip through pages so the little visual and text
clutter appeals to teenagers and young adults.

4. I used contrasting colours, black
and white because they stand
out and compliment each other.
This makes the text more
noticeable and easy to read and
creates the feeling of simplicity.
Also I used these colours
because it was the most voted
for colour scheme by my target
audience.

5. In all my images I didn’t want the models to
be looking directly into the camera. They may
be facing in the general direction of the
camera but not directly at the camera. I
decided on this to give the reader a greater
feel of involvement in the magazine but to
also create greater idolism towards the
models.
I also used a smart/casual dress code. I did
this to give the target audience a greater
connection with the artists.