Personal branding and online reputation management doesn't need to be difficult and time consuming. This presentation outlines the minimum viable strategy most any professional could use to build a more effective online presence.
The Minimalist's Guide to Personal Branding and Online Reputation Management
1. THE MINIMIMALIST’S GUIDE!
TO PERSONAL BRANDING AND ONLINE!
REPUTATION MANAGEMENT!
JARRETT SMITH
DIGITAL STRATEGIST!
CLARK/NIKDEL/POWELL
@TheJarrettSmith!
2. PART I!
IN WHICH I DELIVER PITHY COMMENTARY
ON HOW THE INTERNET HAS CHANGED
THE WAY WE DO BUSINESS.!
3. PART II!
IN WHICH I DELIVER RECOMMENDATIONS
ON HOW TO USE THE INTERNET FOR
GREAT PERSONAL ADVANTAGE.!
16. 39% OF COMPANIES USE SOCIAL
NETWORKING SITES TO RESEARCH
JOB CANDIDATES!
!
43% OF THOSE WHO DO SAY
THEY’VE FOUND INFORMATION THAT
CAUSED THEM NOT TO HIRE!
Source:
CareerBuilder,
2013
17. 77% OF COMPANIES USE SOCIAL
NETWORKING SITES TO RECRUIT
JOB CANDIDATES!
!
80% SAY THE PRIMARY REASON IS
RECRUITING “PASSIVE CANDIDATES”!
Source:
Social
Networking
Website
and
Recrui6ng/Selec6on,
Society
of
Human
Resource
Management,
2013
29. 39% OF COMPANIES USE SOCIAL
NETWORKING SITES TO RESEARCH
JOB CANDIDATES!
!
43% OF THOSE WHO DO SAY
THEY’VE FOUND INFORMATION THAT
CAUSED THEM NOT TO HIRE!
Source:
CareerBuilder,
2013
31. 0
5
10
15
20
25
30
35
40
45
1
cup
2
cups
3
cups
4
cups
The
Rela9onship
Between
the
Number
of
Red
Solo
Cups
in
Facebook
Photos
and
the
Likelihood
of
Career
Disaster
32. Work those privacy settings.!
!
Clean up the riff raff. (aka. Eliminate the red
solo cups.) !
!
When it doubt, delete.!
MINIMUM VIABLE STRATEGY!
35. 77% OF COMPANIES USE SOCIAL
NETWORKING SITES TO RECRUIT
JOB CANDIDATES!
!
80% SAY THE PRIMARY REASON IS
RECRUITING “PASSIVE CANDIDATES”!
Source:
Social
Networking
Website
and
Recrui6ng/Selec6on,
Society
of
Human
Resource
Management,
2013
36. Source:
Social
Networking
Website
and
Recrui6ng/Selec6on,
Society
of
Human
Resource
Management,
2013
94%
54%
39%
10%
WHAT
PLATFORMS
DO
RECRUITERS
USE?
46. Complete the heck out of your profile.!
!
Join 5-10 industry-related Groups and
participate in the conversation.
!
Connect with every legitimate business contact
you make offline.!
!
Post an update 2-3 times a week.!
MINIMUM VIABLE STRATEGY!
58. MINIMUM VIABLE STRATEGY!
Follow 25-200+ industry thought-leaders.!
!
Only follow people you would actually want
to meet in real life.
!
Check in at least 2-3 times per week.
!
Share the best of what you find
on LinkedIn.!
70. THE MINIMIMALIST’S GUIDE!
TO PERSONAL BRANDING AND ONLINE!
REPUTATION MANAGEMENT!
JARRETT SMITH
DIGITAL STRATEGIST!
CLARK/NIKDEL/POWELL
@TheJarrettSmith!
LET’S
CONNECT!