10. Enterprise Curation:
I’m looking for interesting
things to share, and I need to
produce a set of outputs in the
next few hours.
What you need to make it
work:
Tools that focus on finding you
content that fits your brand –
every single day, without fail.
12. Personal Curation:
I expect to be surprised by
interesting things I haven’t
seen before and which aren’t
from my usual content
haunts.
13. Enterprise Curation:
I am looking for content that
connects to my brand and its
values, as narrowly or as
broadly as I define it.
14. Enterprise Curation:
I’m looking for interesting
things to share, and I need to
produce a set of outputs in the
next few hours.
What you need to make it
work:
Tools that allow you to carefully
define the scope of content
that fits your brand, and to
easily adjust that scope.
16. Personal Curation:
I’m interested in the “It” stories/
videos/ GIFs of the day: the
things everyone is talking
about. In other words, you’re
looking to combat FOMO.
17. Enterprise Curation:
I’m looking for the stories on
the topics that matter the most
to your brand and are relevant
to your community: your
customers, advocates, and
employees.
18. Enterprise Curation:
I’m looking for interesting
things to share, and I need to
produce a set of outputs in the
next few hours.
What you need to make it
work:
Tools that understand how
content matches the topics and
trends that matter to you.
20. Personal Curation:
I’m looking for content on all
the things that matter to me:
my favorite companies, topics,
teams, places, foods, people,
etc.
21. Enterprise Curation:
I’m looking for opportunities
to show the world more about
my brand, what we think, and
our POV on a variety of
relevant topics.
22. Enterprise Curation:
I’m looking for interesting
things to share, and I need to
produce a set of outputs in the
next few hours.
What you need to make it
work:
Tools that allow you to gather
content on all the topics and in
all the forms that matter to your
brand – and let you shape the
message around sharing them.
25. Enterprise Curation:
I’m looking to share my content
from my archives when it’s
appropriate and augment my
content with trending content
when appropriate.
26. Enterprise Curation:
I’m looking for interesting
things to share, and I need to
produce a set of outputs in the
next few hours.
What you need to make it
work:
Tools that offer deep
connections to Owned Content
repositories on your site, in
your CMS and on your social
accounts.