This session is designed to get back to the basics and focus on what will really drive traffic to you - your website and content. Join us for a transformative session where we'll redefine how you think about website effectiveness and digital marketing with your content. Discover how to leverage your website as the centrepiece of your marketing strategy, integrating SEO, automation, and content to drive meaningful results. This masterclass will highlight the importance of a well-optimized website and provide actionable strategies to turn your site and social media into a powerhouse for user engagement and conversion. Takeaways: Strategies for enhancing website engagement: Learn how to captivate your audience right from their first click with on-point design and user experience enhancements. Integrating tools for superior results: Unlock the potential of systems and platforms to refine your marketing efforts, freeing up your time to focus on your other priorities. Conversion-Optimized Content Development: Gain insights on creating cross-medium content that does more for you. This session will arm you with the knowledge and tools needed to transform your website into a core asset of your marketing strategy, driving both traffic and conversions.

1. MASTER
CLASS
TORONTO, ON ~ APRIL 18 - 19, 2024
DIGIMARCONCANADA.CA | #DigiMarConCanada
David Pisarek
CHIEF DIGITAL AFICIONADO
WOW DIGITAL INC.
Foundation First: Why Your
Website and Content
Matters

2. Foundation First:
Why Your Website and
Content Matters
DigiMarCon Canada
April 18-19, 2024

3. PROBLEMS
1. Doesn’t look right
2. Spending too much time, or none at all
3. No or low traffic and limited engagement
1. Maximize reach and impact
2. Solutions to make it simple and save time
3. Enhance engagement across channels
PROMISES

4. On a 1-10 scale,
How happy are you
about the results
you get from
your website?

5. On a 1-10 scale,
How happy are you
with your content
across platforms?

6. Think about…

7. CEO of Wow Digital Inc.
Hi, I’m
David Pisarek

9. Mission Possible:
Empower 5,000 organizations to
positively impact 10,000,000 lives
through innovative digital solutions.

11. Doesn’t feel cohesive with the brand

12. Not enough time in the day

13. Missing a digital strategy

14. Think about these questions for yourself...

15. Make your site look
better, and engage
users
Shift 1

16. It takes about 0.05 sec for users to
form an opinion about your website
SWEOR

19. 1. Look very similar
Learnings

20. 94% of customers say lousy design
leads to distrust of websites
CLIQUE

21. Persona analysis

22. 1. Look very similar
2. No contact or hard to find
Learnings

23. 96.5% of Internet users are on their
phone in some way
DATA REPORTAL
58% of global website traffic is from
mobile devices
DATA REPORTAL

24. 1. Look very similar
2. No contact or hard to find
3. Poor mobile experience
Learnings

25. 83% of mobile users expect a flawless
experience when they visit a website
TECHJURY

26. 62% of companies increased sales by
designing responsive mobile websites
SAG ipl

27. 1. Look very similar
2. No contact or hard to find
3. Poor mobile experience
4. Didn’t engage
Learnings

28. 70% of small business B2B websites
lack a CTA
SMALL BUSINESS TRENDS

29. Embedding CTAs as anchor text in
can boost conversions by 121%
compared to traditional banner ads
HUBSPOT

30. Complete this sentence…
I want to ________________
CTAs that look clickable increase
action by 45%
COPY BLOGGER

31. 1. Look very similar
2. No contact or hard to find
3. Poor mobile experience
4. Didn’t engage
5. Not accessible friendly
Learnings

32. 81% of websites had low contrast
WEBAIM

33. 1. Look very similar
2. No contact or hard to find
3. Poor mobile experience
4. Didn’t engage
5. Not accessible friendly
6. Self talk
Learnings

34. We will get you dental patients
booked in your practice
Attract more patients to your dental
practice with our digital marketing

35. Benefits

36. Tools,
Systems, and
Results
Shift 2

37. It can be quick and easy to
manage your website updates

38. Customer insights at your
fingertips

39. Automation

40. Automation

41. Benefits

42. BETTER, FASTER, MORE EFFICIENT
WOWDIGITAL.COM/CONSULT

43. Your website
and content is
not one and done
Shift 3

44. Phase 1 Phase 2 Phase 3
The power
of content

45. Content inventory

46. Benefits

47. Ultimate Outcome

49. Digital transformation
starts with you

50. Q&A

51. Win a prize, gift a prize

52. wowdigital.com david@wowdigital.com 1.888.238.9679