1.
CAREER CENTER
Personal Branding Audit
What are your areas of expertise?
Topic:
Theory:
Method:
Instrument:
Competencies:
Related Disciplines:
Related Current Events:
How are you known?
How would others describe you professionally in terms of your skills/contributions?
Advisor:
Colleagues:
Friends outside of the academy:
Industry Professionals:
When you google your name, what comes up?
(no hits? Try your name w/ quotations, with the area/university)
Is it you?
What page are you on?
Is your name common?
When you google your areas of expertise, who and what come up?
Do you? Do you know the people who do? Do they know you? Where are they
online? What companies pop up?
How would you like to be known?
Research goals, Contributions, Community engagement, University engagement,
Affiliations, Skills, Collegiality, Innovation, Teaching ability
How do you talk about your research/skills?
How long does it take for you to describe what you do?
What language do you use and would people outside of your field understand?
Do you contribute to conversations in and outside of your field?
How does your research relate to current events and public topics?
www.studentaffairs.duke.edu/career