5 Interactive Marketing + Technology Trends

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More than ever before, brands possess the opportunity to build brand-to-one relationships with people by enabling technology to foster relevant, personal, helpful, fun and trustworthy interactions.

This presentation outlines five interactive marketing and technology trends with supporting examples that demonstrate brands are using technology as the primary driver to connect people to something meaningful.

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5 Interactive Marketing + Technology Trends

  1. 1. 5I NT ER ACT IVE MA R K ET IN G+ T EC HN OLOGY TR EN DSP RE PARED BY: @ CR A IG PL A DSO N
  2. 2. BRANDS PEOPLE TECHNOLOGY
  3. 3. BRANDS PEOPLE TECHNOLOGY
  4. 4. 1
  5. 5. M O B I LEVELO C I TY
  6. 6. 2011THE TOTAL NU MB E R OF M O B I LE DE V I C E S ( E .G. , SM A R T P HON E S + TA BL ETS )WI LL OU TSE LL THE TOTA L N UM B E R OF D E SKTOP + N OT EB OO K P C s S O L D.2013THE TOTAL N U M BE R O F M OB I L E D E VI C E S SO LD WI L L D O UBL E T HE A MOU NTOF DESKTO P + N OTE B O O K P C s SO L D.201 4THE TOTAL NU MB E R OF M O B I LE I N T ERN E T US E RS W I L L S U R PASS T HETOTAL NU M B ER O F D E S KTO P + N OT E B O O K PC s I N T E R N E T U SE R S . Source: Morgan Stanley Research
  7. 7. 4 D R I VI N G FO RCE S
  8. 8. # 1 USAG E + NE TR ATI ATI ON IN T HE U.S. U. S. # 1 PE PENE TR ON + USAGE IN THE 35% 42% 83% 0% 100% Source: Pew Internet
  9. 9. # 1 USAG E + NE TR ATI ATI ON IN T HE U.S. U. S. # 1 PE PENE TR ON + USAGE IN THE 35%IN 2011, THE U.S. WILL SEE A 42% 50% 83% 0% 100% INCREASE IN SMARTPHONE USERS Source: eMarketer
  10. 10. # 2 EM E RG EN C E O F TABLETS + iPad: owns 97% of tablet traffic, 75% of market + Amazon Kindle Fire launching at $199 in November + New products + pricing driving mainstream adoption Source: eMarketer, comScore @CRAIGPLADSON
  11. 11. # 3 LOCATI ON-BASE D SE RVICES @CRAIGPLADSON
  12. 12. # 3 LOCATI ON-BASE D SE RVICES 526 MILLION1. STORE LOCATIONS 2. POINTS OF INTEREST 3. CHECKING IN 4. PROMOS 5. REVIEWS Sources: Gartner, comScore, JiWire @CRAIGPLADSON
  13. 13. # 4 A PPLI C ATION E XTR AVAGA NZA 425,000 200,000 25,000 18,000 668,000 Sources: Apple, Google, Nokia, Blackberry, IHS Screen Digest @CRAIGPLADSON
  14. 14. M O B IL E VE LOCIT YIMPLICATIONS FOR MARKETERS+ Mobile device usage and penetration has reached mass adoption.+ Design brand experiences with mobile at the center of your digital ecosystem.+ LBS are an essential ingredient to contextual relevancy, utility and loyalty.+ Devices do not exist in isolation, understanding complementary usage is key. @CRAIGPLADSON
  15. 15. 2
  16. 16. COMM ER C E I SA LL A R O U ND US
  17. 17. @CRAIGPLADSON
  18. 18. @CRAIGPLADSON
  19. 19. @CRAIGPLADSON
  20. 20. CO MM E RC E IS A LL AR O UND USCONSUMER BEHAVIOR TRENDS+ E-commerce sales forecasted to increase 14% in 2011 ($188B).+ M-commerce sales forecasted to increase 750% by 2015 ($29B).+ 50% of tablet owners have completed a purchase on their tablet.+ 150,000+ retailers now accept NFC transactions in the United States.+ 70% of smartphone users use their smartphone while shopping in-store. Sources: eMarketer, Microsoft Tag, Google/IPSOS OTX, comScore @CRAIGPLADSON
  21. 21. CO MM E RC E IS A LL AR O UND USIMPLICATIONS FOR MARKETERS+ Mobile bridges people’s online + offline shopping worlds.+ Take the lead in guiding people through in-store experiences via technology.+ NFC, mobile payment options and tablet usage driving m-commerce growth.+ Meaningful shopping experiences drive brand-to-one relationships. @CRAIGPLADSON
  22. 22. 3
  23. 23. DATAV IS UA LI Z ATI O N
  24. 24. “Data visualization is about taking huge quantities ofdata and making them accessible to the human brain. Marketers should take this data and turn it into a story that motivates people to action. Visualizing actions allows people to make better choices.” ~ Andy Clark, ECD, Data Visualization, R/GA
  25. 25. DATA V ISUAL IZATIO NIMPLICATIONS FOR MARKETERS+ Visualizing data motivates people to make better decisions and take action.+ Sophistication has become simple enough for B2B and B2C use cases.+ Seek out data that can help visualize stories that support your brand’s purpose. @CRAIGPLADSON
  26. 26. 4
  27. 27. S O CI A LS I NG U LARI T Y
  28. 28. so●cial sin●gu●lar●i●ty[soh-shuhl] [sing-gyuh-lar-i-tee]People’s desire for relevantsocial networking conveniencevia consolidated experiences. @CRAIGPLADSON
  29. 29. S O CI AL SIGN -IN
  30. 30. @CRAIGPLADSON
  31. 31. SO CI AL S IG N- IN75%AVOI D C RE AT I NG ACCO UNTS Sources: janrain / Blue Research
  32. 32. 41% SO CI AL S IG N- IN35 % G U E ST ACCO U N T24% N EW ACCO U NT Sources: janrain / Blue Research
  33. 33. @CRAIGPLADSON
  34. 34. S O C IAL SI NG ULA RIT YIMPLICATIONS FOR MARKETERS+ Noise and fragmentation prevail, stay focused and prioritize.+ Account registration quickly becoming irrelevant, consider social sign-in.+ Recent product innovation supports the theory of social singularity.+ Unified social media experiences benefit people and brands. @CRAIGPLADSON
  35. 35. 5
  36. 36. O M N I P R ES ENTCO NN ECTIV ITY
  37. 37. “Devices and systems will become so numerous thattechnology recedes into the background of our lives.” ~ Mark Weiser @CRAIGPLADSON
  38. 38. “We’ll see total ubiquity by 2020. RFID sensors, just about everywhere.” ~ Kevin Ashton @CRAIGPLADSON
  39. 39. @CRAIGPLADSON
  40. 40. O M NI PRES E NT CON NE CT IVITYIMPLICATIONS FOR MARKETERS+ Technology catching up to data; allowing for it to accessible anytime, anywhere.+ Product innovation has led to a consumer understanding of connectivity.+ People’s next experience with your brand should be where the last one ended. @CRAIGPLADSON
  41. 41. BRANDS PEOPLE TECHNOLOGY
  42. 42. BRANDS PEOPLE TECHNOLOGY
  43. 43. TECHNO LOGY I S A N EN A B L E R TH ATAL LOWS B R A NDS TO CO N NEC T P E OP L E TO SO ME T HING M E A NI N G F U L.
  44. 44. T R UST FUN H ELPF UL PERSO NAL RELEVA N T
  45. 45. @CRAIGPLADSON
  46. 46. @CRAIGPLADSON
  47. 47. @CRAIGPLADSON
  48. 48. @CRAIGPLADSON
  49. 49. P E RSONAL E XAMPLE S
  50. 50. P E RSONAL E XAMPLE S
  51. 51. P E RSONAL E XAMPLE S
  52. 52. @CRAIGPLADSON
  53. 53. @CRAIGPLADSON
  54. 54. T R UST FUN H ELPF UL PERSO NAL RELEVA N T
  55. 55. THANK YOU. CRAIG PLADSON CRAIG.PLADSON@GMAIL.COM @CRAIGPLADSON CRAIGPLADSON.POSTEROUS.COM @CRAIGPLADSON

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