Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Margaret Kelly Secrets Webinar

326 views

Published on

New Demographics Promote Housing Recovery
Investors, First Timers and Foreign Buyers lead the way.

Register for our next webinar at http://secretswebinars.com

Published in: Education
  • Be the first to comment

Margaret Kelly Secrets Webinar

  1. 1. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars New Demographics Promote Housing Recovery! Turn on your computer speakers REMAX.com Margaret Kelly
  2. 2. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars
  3. 3. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Your Hosts: Debra Helleren & Mel McMurrin
  4. 4. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Margaret Kelly REMAX.com  CEO of RE/MAX  Board of Directors of the Kansas City Federal Reserve Bank, Denver Branch.  Top 100 Most Influential Real Estate Leader 2009  Real Estate’s 25 Most Influential Thought Leaders 2006  Guest Anchor – CNBC’s “The Call”  Guest Appearances on CNBC,CNN & Bloomberg  International Women’s Forum
  5. 5. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Today’s Market
  6. 6. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Total Loan Balance Resets 20 15 10 5 0 Option ARM Alt A Prime Subprime We are here Source: T2 Partners, LLC
  7. 7. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Recessions and Home Sales
  8. 8. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars National Housing Report 2012 Housing Recovery is Real Shrinking Inventory Reducing Sales September 2012  San Francisco 1.3  Denver 2.6  Orlando 2.6  Detroit 3.0  Washington, D.C. 2.8 Months Supply of Inventory Average = 5.5 months
  9. 9. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars What’s Ahead?
  10. 10. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Challenges to Recovery  Uncertainty  Recession in Europe  Unrest in Middle East  “Fiscal Cliff” -Tax Increases -Spending Cuts  Mortgage Debt Relief Act
  11. 11. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Distressed Properties  4 Million down  4 Million to go
  12. 12. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Investors 20% of buyers are investors Investors buy 56% damaged REOs 77% are cash deals
  13. 13. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Investors $82 Billion in sales 24% increase (YOY) Average home price $250,000 Investing in FL, CA, AZ, TX Chinese investors Global.remax.com Source: National Association of REALTORS®
  14. 14. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Household Growth has Yet to Stage a Strong Recovery Annual Household Growth (Millions)
  15. 15. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Brought to you by:
  16. 16. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars  Social Prospecting  Lead Hub  Email Campaigns  Log in Once – Access Everything  iGoogle-like CRM dashboard 888-510-8795 Email: productinfo@homes.com
  17. 17. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars from Homes.com Search Impact!! Expand your online presence and social reach. Protect your online reputation and search engine ranking. Call: 866-697-3308 *Offer expires Friday Oct 26!
  18. 18. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Killer Strategies to Kick Your Business Into Overdrive for 2013! Jack Cotton & Michael Maher Sign-up: SecretsWebinars.com Wed, Dec 5th
  19. 19. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Using Google, Facebook and Yelp to Maximize & Protect Your Online Reputation with Joe Sesso
  20. 20. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars .com/HomesConnect
  21. 21. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Building Your Customer Base
  22. 22. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Generations  Matures  Baby Boomers  Gen X  Gen Y - Millennials
  23. 23. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Matures  Personal visits  Phone calls 1909-1945 Age 66+ 35 Million People Communication/Technology
  24. 24. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Baby Boomers Face-to-face Phone calls Email Texting 1946-1964 Age 47-65 80 Million People Communication/Technology
  25. 25. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Gen X Email Texting Tweet Facebook Video 1965-1979 Age 32-46 48 Million People Communication/Technology
  26. 26. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Gen Y Millennials Texting Tweet Facebook Video 1980-1995 Age 16-31 74 Million People Communication/Technology
  27. 27. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Adapting for Success Establishing Trust
  28. 28. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Opportunities Low interest rates Low prices Population growth Household formation Immigration Renter demand Investors
  29. 29. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Question & Answer  Send questions for Margaret via “Q and A” widget on the left.  Don’t see widget? Click red “Q and A” icon
  30. 30. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars from Homes.com Search Impact!! Expand your online presence and social reach. Protect your online reputation and search engine ranking. Call: 866-697-3308 *Offer expires Friday Oct 26!
  31. 31. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars .com/HomesConnect
  32. 32. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Killer Strategies to Kick Your Business Into Overdrive for 2013! Jack Cotton & Michael Maher Sign-up: SecretsWebinars.com Wed, Dec 5th
  33. 33. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Using Google, Facebook and Yelp to Maximize & Protect Your Online Reputation with Joe Sesso
  34. 34. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars People Search Google First
  35. 35. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Could This Be a Problem?
  36. 36. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Are You Checking Your Reviews
  37. 37. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Do You Have Social Influence?
  38. 38. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars What’s Your Online Reputation? It is the sum of your business visibility + reviews
  39. 39. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars *TMPDM/com Score Study, Local Search Market Share (2009) Local Traffic Trends Local Intent, Local Traffic, Local Business
  40. 40. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars  Where is your business listed online?  Have you entered a Google places listing for your business?  Are you seen as an authoritative and helpful business online? Local Traffic – Where do I Start?
  41. 41. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars How can you improve your online presence? The Ultimate Online Brand-Building Strategy
  42. 42. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Local Business Reviews  Public reviews build trust  70% of local consumers trust online business reviews - *2010 Bright Local Survey  Think of reviews as “Testimonials 2.0”  87% of buyers would probably recommend their agent to others- *NAR 2010 Profile Of Home Buyers and Sellers  Reputation was the 2nd most important factor when choosing an agent- *NAR 2010 Profile Of Home Buyers and Sellers
  43. 43. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Step 1: Reputation Management Maximizing Your Online Presence and Reputation
  44. 44. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Where is your business listed? Start with Google Local, Yahoo! Local and Bing Local
  45. 45. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Where is your business listed? Get listed where you need to be seen!
  46. 46. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Step 2: Social Media – Get it Going!
  47. 47. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars 48% of buyers were referred by a friend, neighbor or relative. *2010 NAR profile of Buyers and Sellers  More than 1/3 of U.S. residents are on Facebook- *Source: Mashable.com  90% of people trust the recommendations of their Facebook friends- *Source: SocialCommerceToday.com  Are you taking advantage of social media? Social Media
  48. 48. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars  Build a Facebook page for your business  Improve/Develop your Facebook page  As Admin we will post to your page on a regular basis Social Media Assistance  Increase “engagement”  Gain Influence  Create Referral opportunities
  49. 49. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars  Locally Relevant Posts  Creates Cross Promotion  Improves your social influence Our Neighborhoods
  50. 50. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars More “Impact” For Your Facebook Business Page
  51. 51. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Step 3: Online Marketing Where can you improve your online presence?
  52. 52. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Online Marketing Our tailored online marketing efforts will help you find your niche online
  53. 53. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars  Community and promo video production  Keyword Research  SEO guidance and advice  Meta-Titles and Descriptions Marketing Tasks
  54. 54. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Report # 1 Overview
  55. 55. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Report #2 SEO & Web Search
  56. 56. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Report #3 Listings Analysis
  57. 57. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Report #4 Social Media Report
  58. 58. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Report #5 Website Analysis
  59. 59. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Report #6 Reviews Analysis
  60. 60. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Services
  61. 61. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars For More Information Joe Sesso, Homes.com www.joesesso.com www.facebook.com/joesesso.edutainer www.twitter.com/joesesso Joseph.sesso@homes.com (561) 981-5966
  62. 62. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars  Social Prospecting  Lead Hub  Email Campaigns  Log in Once – Access Everything  iGoogle-like CRM dashboard 888-510-8795 Email: productinfo@homes.com
  63. 63. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars from Homes.com Search Impact!! Expand your online presence and social reach. Protect your online reputation and search engine ranking. Call: 866-697-3308 *Offer expires Friday Oct 26!
  64. 64. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars .com/HomesConnect
  65. 65. Margaret Kelly – New Demographics Promote Housing Recovery Turn on your computer speakers! Twitter Hashtag: #SecretsWebinars Killer Strategies to Kick Your Business Into Overdrive for 2013! Jack Cotton & Michael Maher Sign-up: SecretsWebinars.com Wed, Dec 5th

×