This document discusses various claims and truths about digital advertising. It presents several "lies" about metrics like audience reach and advertising costs that are then countered by linked "truths" that provide more accurate or nuanced information. The overall message seems to be that while new digital advertising platforms provide opportunities to reach large audiences at low costs, advertisers need to provide valuable information and target their messages appropriately to make the most of these technologies.

1. Digital

2. Lie
Which is?

3. Google shows when
customers are busying our
leisure centres
Lie 1?

4. Lie 2?
Every time you post a Facebook update,
a massive 0.5% of your audience see it

5. Lie 3?
People use social advertising to secure new jobs.
And propose marriage.

6. Lie 4?
More than 1 in 3 under 30s
are constantly online

7. Lie 5?
£6,500 buys you eyeballs of every single person
in Denmark. And Birmingham.

8. Lie 6?
Google wants to give us $10,000 of free ads.
Every month.

9. Truth 1
Also Store Visits metric to show how many people visit
our fixed facilities after viewing the ad on Google.

10. Truth 2
Introducing Facebook Zero. It’s coming...
http://dazeinfo.com/2015/05/04/facebook-updates-algorithmorganic-reach-facebook-pages-now-zero/

11. Truth 3
http://mashable.com/2010/05/13/job-google-ad-words/
Jobhunter Alex Brownstein created sponsored ads
appearing against searches for the names of his
two favourite creative directors.
Narcissism won.
And so did Alex.
$6 later.

12. Truth 4

13. Truth 5

14. Truth 6

16. What’s the message?
People are ready to hear from us 24 hours a day.
It’s never been more cost effective.
We can reach exactly the people we want.
We need to be valuable and useful.
Even Google wants us to win!