PUTTING PR IN FRONT OF
YOUR INBOUND
MARKETING ENGINE
SCOTT BARADELL, APR
PRESIDENT
IDEA GROVE
@DALLASINBOUND
#SMCDALLAS
WHAT’S OLD IS NEW
Topical Stories Newsjacking
Media Outreach Site Outreach
Thought Leadership Authorship
PR AT THE TOP OF THE
FUNNEL
PR
SOCIAL
SEARCH
BLOGS
DOWNLOADS
CRO
EMAIL
CASE STUDY:
SPOUSAL
OUTPLACEMENT
STARTING WITH THE
STORY IDEA
PRESS RELEASE
MAGAZINE FEATURE
BYLINE / WHITE PAPER
VIDEO
BLOG POSTS
EMAIL CAMPAIGN
STARTING WITH THE
STORY IDEA
CASE STUDY:
FROM PUBLICIST
TO PUBLISHER
SERVICEVIRTUALIZATION.COM
TODAYSWIRELESSWORLD.COM
TodaysWirelessWorld.com
Putting PR in Front of Your Inbound Marketing Engine
Putting PR in Front of Your Inbound Marketing Engine
Putting PR in Front of Your Inbound Marketing Engine
Putting PR in Front of Your Inbound Marketing Engine
Putting PR in Front of Your Inbound Marketing Engine
Putting PR in Front of Your Inbound Marketing Engine
Putting PR in Front of Your Inbound Marketing Engine
Putting PR in Front of Your Inbound Marketing Engine
Putting PR in Front of Your Inbound Marketing Engine
Putting PR in Front of Your Inbound Marketing Engine
Putting PR in Front of Your Inbound Marketing Engine
Putting PR in Front of Your Inbound Marketing Engine
Putting PR in Front of Your Inbound Marketing Engine
Putting PR in Front of Your Inbound Marketing Engine
Putting PR in Front of Your Inbound Marketing Engine
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Putting PR in Front of Your Inbound Marketing Engine

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Why PR should be the starting point of your marketing initiatives.

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Putting PR in Front of Your Inbound Marketing Engine

  1. 1. PUTTING PR IN FRONT OF YOUR INBOUND MARKETING ENGINE SCOTT BARADELL, APR PRESIDENT IDEA GROVE @DALLASINBOUND #SMCDALLAS
  2. 2. WHAT’S OLD IS NEW Topical Stories Newsjacking Media Outreach Site Outreach Thought Leadership Authorship
  3. 3. PR AT THE TOP OF THE FUNNEL PR SOCIAL SEARCH BLOGS DOWNLOADS CRO EMAIL
  4. 4. CASE STUDY: SPOUSAL OUTPLACEMENT STARTING WITH THE STORY IDEA
  5. 5. PRESS RELEASE
  6. 6. MAGAZINE FEATURE
  7. 7. BYLINE / WHITE PAPER
  8. 8. VIDEO
  9. 9. BLOG POSTS
  10. 10. EMAIL CAMPAIGN
  11. 11. STARTING WITH THE STORY IDEA CASE STUDY: FROM PUBLICIST TO PUBLISHER
  12. 12. SERVICEVIRTUALIZATION.COM
  13. 13. TODAYSWIRELESSWORLD.COM
  14. 14. TodaysWirelessWorld.com

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