1.
PUTTING PR IN FRONT OF
YOUR INBOUND
MARKETING ENGINE
SCOTT BARADELL, APR
PRESIDENT
IDEA GROVE
@DALLASINBOUND
#SMCDALLAS

2.
WHAT’S OLD IS NEW
Topical Stories Newsjacking
Media Outreach Site Outreach
Thought Leadership Authorship

3.
PR AT THE TOP OF THE
FUNNEL
PR
SOCIAL
SEARCH
BLOGS
DOWNLOADS
CRO
EMAIL

4.
CASE STUDY:
SPOUSAL
OUTPLACEMENT
STARTING WITH THE
STORY IDEA

5.
PRESS RELEASE

6.
MAGAZINE FEATURE

7.
BYLINE / WHITE PAPER

8.
VIDEO

9.
BLOG POSTS

10.
EMAIL CAMPAIGN

11.
STARTING WITH THE
STORY IDEA
CASE STUDY:
FROM PUBLICIST
TO PUBLISHER

12.
SERVICEVIRTUALIZATION.COM

13.
TODAYSWIRELESSWORLD.COM

14.
TodaysWirelessWorld.com