My Personal Brand

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My Personal Brand

  1. 1. Katie Thomas<br />Personal Brand Plan<br />
  2. 2. Goal<br />To build my online notoriety and credibility, gain international work experience and see the world. <br />To graduate from the Humber PR certificate program and use my experience to launch my career. <br />
  3. 3. Objectives<br />Graduate from the Humber PR Certificate program <br />Use my experience to gain employment as a PR practitioner<br />Travel the world<br />Gain online credibility <br />
  4. 4. Situation Analysis <br />Strengths/Opportunities<br />Am able to realize when I need to improve <br />B.CommHonours degree in Tourism Management<br />Use my creativity as an outlet online<br />Become more engaged through Twitter / LinkedIn / Facebook and blogging<br />Weaknesses/Threats <br />Unfamiliar with some emerging social media applications<br />Sometimes find adapting to change challenging <br />
  5. 5. My Brand in 15 words<br />Strategic, Professional, Determined,<br />Current, Innovative, Communicator, <br />Empathetic, Caring, Driven,<br />Vivacious, Honorable, Focused, <br />Meticulous, Witty, Leader <br />
  6. 6. Key Messages<br />Knowledgeable <br />Diplomatic<br />Responsible<br />Thrives under pressure<br />Flexible<br />Compassionate<br />Eager to learn <br />
  7. 7. Channels <br />LinkedIn<br />Twitter - @katie_m_thomas<br />Facebook<br />YouTube<br />Gmail/Google Wave<br />Ning<br />Blog – www.muchadoaboutkatie.blogspot.com<br />
  8. 8. Strategies<br />Increase participation online using Twitter, LinkedIn and Ning<br />Regularly contribute value added posts to my blog; continuing to build notoriety and credibility online. <br />Take on or find new volunteer opportunities that will help me tobuild connections and further my career path, and explore my passions and interests<br />Pursue international internship opportunities <br />
  9. 9. Tactics<br />Utilize RSS feeds to keep me in the loop<br />Join IABC and CPRS to expand my networking opportunities<br />Expand my LinkedIn connections to include industry professionals<br />Ensure I am using Twitter effectively (i.etweet my blog updates, create and maintain a Twitter search routine) <br />Seek out international internship opportunities by creating relationships with firms of interest<br />
  10. 10. Critical Path<br />Join IABC and CPRS (Feb. 2010)<br />Increase online presence (March 2010)<br />Take on Volunteer experiences (March 2010) <br />Graduate from the Humber PR Certificate (Oct. 2010)<br />Begin career in line with my personal goals<br /> (Nov./Dec. 2010) <br />

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