It is time to #SoMoLo your Short Sale Business. Attract short sale listings through direct mail in your local market place. Give buyers what they want with your Craigslist postings. Facebook can lead to referrals with a few simple steps, and do your friends know what you do for a living? Tweet about what you do and offer sound advice in a 140 characters or less while building your LinkedIn profile to standout on Google. Google has an array of tools to help you run your business effectively for little to no cost. While you are out, check-in on Yelp and Foursquare and see how SEO starts to love you.