Social Media & the Hospitality Industry            7 Steps to Success                                #HHRPA12
Circa - 1970sPET - 1970sWidth 16 1/2”Weight 44 Pounds    Original computer, the PET, had 8K internal memory.
Circa - 1970sAmber Dawn MacArthurBorn: Charlottetown, PEI  Wikipedia lists my birthday year as 1976 (not quite right!).
Circa - 1970sAmber Dawn MacArthurBorn: Charlottetown, PEI  Wikipedia lists my birthday year as 1976 (not quite right!).
The Past -                          Circa 1986First “Brick” sold for $3995, that’s equal to $19,300 today
Circa 1981Dunstaffnage Elementary School             “We have been broke, but we’ve never been poor.”
Circa 1981Dunstaffnage Elementary School             “We have been broke, but we’ve never been poor.”
Circa 1981Dunstaffnage Elementary School             “We have been broke, but we’ve never been poor.”
Circa 1990’s   In 1997, sixdegrees.com launches one of first social networks.
Circa 1990’s   In 1997, sixdegrees.com launches one of first social networks.
Today - 2012 The NEW iPad Weight 1.3 pounds69% use in bedroom42% use in kitchen20% (of men) use inbathroom    40% college ...
7 Stepsto Success
1. Promote your ‘Company Culture’  Blendtec sales increased 500% in first six months of campaign.
1. Promote your ‘Company Culture’  Blendtec sales increased 500% in first six months of campaign.
Promote your ‘Company           Culture’VaynerMedia has a “Wear awesome shoes to work policy”
Promote your ‘Company           Culture’                       Your employe   es are your                         nds hear...
2. Craft a social media policy                                             http://policytool.net/Only 40% of companies hav...
3. Use dashboards wisely#gettingslizzard turned into a Twitter fundraiser
3. Use dashboards wisely#gettingslizzard turned into a Twitter fundraiser
3. Use dashboards wisely#gettingslizzard turned into a Twitter fundraiser
3. Use dashboards wisely#gettingslizzard turned into a Twitter fundraiser
3. Use dashboards wisely#gettingslizzard turned into a Twitter fundraiser
3. Use dashboards wisely#gettingslizzard turned into a Twitter fundraiser
4. Monitor your brandBBC reports UBG cost airline $180M in lost revenue.
4. Monitor your brandBBC reports UBG cost airline $180M in lost revenue.
5. Choose the Right Tools
Tools: SOCIAL NETWORKING                           LinkedIn                                1. Complete profile             ...
Tools: SOCIAL NETWORKING         Manage Employer Brand - Facebook Tactics48% job seekers did job hunting on Facebook in pa...
Tools: SOCIAL NETWORKING         Manage Employer Brand - Facebook Tactics48% job seekers did job hunting on Facebook in pa...
Tools: SOCIAL NETWORKING         Manage Employer Brand - Facebook Tactics                                         1. Fill ...
Tools: SOCIAL NETWORKING         Manage Employer Brand - Facebook Tactics                                         1. Fill ...
Tools: SOCIAL NETWORKING         Manage Employer Brand - Facebook Tactics                                         1. Fill ...
Tools: SOCIAL NETWORKING      Manage Employer Brand - Facebook TacticsZappos gets 1,000 applicants for every open position...
Tools: SOCIAL NETWORKING         Manage Employer Brand - Facebook TacticsAdd a  Job Placement tab onyour pageSet up   a Fa...
Tools: SOCIAL NETWORKING         Manage Employer Brand - Facebook TacticsAdd a  Job Placement tab onyour pageSet up   a Fa...
Tools: SOCIAL NETWORKING                      Twitter• Check out resumes by looking up online  behaviour• Engage with pote...
Tools: SOCIAL NETWORKING          Twitter
Tools: SOCIAL NETWORKING          Twitter                                        ■   #HR                                  ...
6. Have FunBuild your social loyalty from the inside out.
6. Have FunBuild your social loyalty from the inside out.
6. Have FunBuild your social loyalty from the inside out.
7. Watch Trends
Gamification                The Email GameSocial gaming revenue to reach $6.2B in 2012 - VatorNews
Gamification                The Email GameSocial gaming revenue to reach $6.2B in 2012 - VatorNews
Virtual Scrapboards                 Pinning Your Favourite ThingsPinterest is third most popular social network (17.8M use...
Virtual Scrapboards                 Pinning Your Favourite ThingsPinterest is third most popular social network (17.8M use...
Virtual Scrapboards                 Pinning Your Favourite ThingsPinterest is third most popular social network (17.8M use...
PinterestPinterest for “Pinternal” Communications
PinterestPinterest Users Posting Resumes
PinterestPinterest Users Posting Resumes
Smart Appliances               Samsung Touch WindowThe social experience will be in everything we touch.
Smart Appliances               Samsung Touch WindowThe social experience will be in everything we touch.
Facial Recognition                    SceneTapFacial recognition reveals real-time people traffic.
Facial Recognition                    SceneTapFacial recognition reveals real-time people traffic.
Going Mobile                              Text CV Builders                                       Job Listings(Resume App) ...
Smart(er) Networking   CardMunch & MooCards          (NFC)          Text MOO CARDSA                      NFC by MOO       ...
SAY HELLO TO THE NEXT GEN OFENTREPRENEURS...CAN WE KEEP UP?
SAY HELLO TO THE NEXT GEN OFENTREPRENEURS...CAN WE KEEP UP?
SAY HELLO TO THE NEXT GEN OFENTREPRENEURS...CAN WE KEEP UP?
QUESTIONS? amber@konnektnow.com  twitter.com/ambermacMY BOOK: Power Friending      (Amazon.ca)   powerfriending.com For th...
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HHRPA

  1. 1. Social Media & the Hospitality Industry 7 Steps to Success #HHRPA12
  2. 2. Circa - 1970sPET - 1970sWidth 16 1/2”Weight 44 Pounds Original computer, the PET, had 8K internal memory.
  3. 3. Circa - 1970sAmber Dawn MacArthurBorn: Charlottetown, PEI Wikipedia lists my birthday year as 1976 (not quite right!).
  4. 4. Circa - 1970sAmber Dawn MacArthurBorn: Charlottetown, PEI Wikipedia lists my birthday year as 1976 (not quite right!).
  5. 5. The Past - Circa 1986First “Brick” sold for $3995, that’s equal to $19,300 today
  6. 6. Circa 1981Dunstaffnage Elementary School “We have been broke, but we’ve never been poor.”
  7. 7. Circa 1981Dunstaffnage Elementary School “We have been broke, but we’ve never been poor.”
  8. 8. Circa 1981Dunstaffnage Elementary School “We have been broke, but we’ve never been poor.”
  9. 9. Circa 1990’s In 1997, sixdegrees.com launches one of first social networks.
  10. 10. Circa 1990’s In 1997, sixdegrees.com launches one of first social networks.
  11. 11. Today - 2012 The NEW iPad Weight 1.3 pounds69% use in bedroom42% use in kitchen20% (of men) use inbathroom 40% college students would take lower-paying job with unlimited access to social media vs. higher-paying job with limited access - 2011 -Cisco Connected World Technology Report
  12. 12. 7 Stepsto Success
  13. 13. 1. Promote your ‘Company Culture’ Blendtec sales increased 500% in first six months of campaign.
  14. 14. 1. Promote your ‘Company Culture’ Blendtec sales increased 500% in first six months of campaign.
  15. 15. Promote your ‘Company Culture’VaynerMedia has a “Wear awesome shoes to work policy”
  16. 16. Promote your ‘Company Culture’ Your employe es are your nds heart and soul, inspire bra ople to “want ” to build a pe relationsh ip with youVaynerMedia has a “Wear awesome shoes to work policy”
  17. 17. 2. Craft a social media policy http://policytool.net/Only 40% of companies have a formal SM policy - Jumpstart
  18. 18. 3. Use dashboards wisely#gettingslizzard turned into a Twitter fundraiser
  19. 19. 3. Use dashboards wisely#gettingslizzard turned into a Twitter fundraiser
  20. 20. 3. Use dashboards wisely#gettingslizzard turned into a Twitter fundraiser
  21. 21. 3. Use dashboards wisely#gettingslizzard turned into a Twitter fundraiser
  22. 22. 3. Use dashboards wisely#gettingslizzard turned into a Twitter fundraiser
  23. 23. 3. Use dashboards wisely#gettingslizzard turned into a Twitter fundraiser
  24. 24. 4. Monitor your brandBBC reports UBG cost airline $180M in lost revenue.
  25. 25. 4. Monitor your brandBBC reports UBG cost airline $180M in lost revenue.
  26. 26. 5. Choose the Right Tools
  27. 27. Tools: SOCIAL NETWORKING LinkedIn 1. Complete profile 2. Add banner image (if company) 3. Post industry news1 in 20 of all LinkedIn profiles are held by recruiters -LinkedIn Press Center
  28. 28. Tools: SOCIAL NETWORKING Manage Employer Brand - Facebook Tactics48% job seekers did job hunting on Facebook in past year - HireRabbit
  29. 29. Tools: SOCIAL NETWORKING Manage Employer Brand - Facebook Tactics48% job seekers did job hunting on Facebook in past year - HireRabbit
  30. 30. Tools: SOCIAL NETWORKING Manage Employer Brand - Facebook Tactics 1. Fill blank box48% job seekers did job hunting on Facebook in past year - HireRabbit
  31. 31. Tools: SOCIAL NETWORKING Manage Employer Brand - Facebook Tactics 1. Fill blank box 2. Use photos/videos48% job seekers did job hunting on Facebook in past year - HireRabbit
  32. 32. Tools: SOCIAL NETWORKING Manage Employer Brand - Facebook Tactics 1. Fill blank box 2. Use photos/videos 3. Make a calendar48% job seekers did job hunting on Facebook in past year - HireRabbit
  33. 33. Tools: SOCIAL NETWORKING Manage Employer Brand - Facebook TacticsZappos gets 1,000 applicants for every open position (blog.yoh.com)
  34. 34. Tools: SOCIAL NETWORKING Manage Employer Brand - Facebook TacticsAdd a Job Placement tab onyour pageSet up a Facebook Groupso lely for job hunters. Zappos gets 1,000 applicants for every open position (blog.yoh.com)
  35. 35. Tools: SOCIAL NETWORKING Manage Employer Brand - Facebook TacticsAdd a Job Placement tab onyour pageSet up a Facebook Groupso lely for job hunters. Zappos gets 1,000 applicants for every open position (blog.yoh.com)
  36. 36. Tools: SOCIAL NETWORKING Twitter• Check out resumes by looking up online behaviour• Engage with potential employees• Share links to jobs (be aware of tools like TwitJobSearch)• You can participate in industry specific Twitter chats #HRTECHCHAT (WEEKLY) WEDNESDAY 4-5 PM ET
  37. 37. Tools: SOCIAL NETWORKING Twitter
  38. 38. Tools: SOCIAL NETWORKING Twitter ■ #HR ■ #Tchat ■ #leadership Top 10 ■ ■ #FF #HFchat Hashtags ■ #dthr ■ #Diversity for HR ■ #SHRM blogging4jobs.com ■ #socialmedia ■ #jobs
  39. 39. 6. Have FunBuild your social loyalty from the inside out.
  40. 40. 6. Have FunBuild your social loyalty from the inside out.
  41. 41. 6. Have FunBuild your social loyalty from the inside out.
  42. 42. 7. Watch Trends
  43. 43. Gamification The Email GameSocial gaming revenue to reach $6.2B in 2012 - VatorNews
  44. 44. Gamification The Email GameSocial gaming revenue to reach $6.2B in 2012 - VatorNews
  45. 45. Virtual Scrapboards Pinning Your Favourite ThingsPinterest is third most popular social network (17.8M users Feb 2012) 50% of Pinterest users are parents - bizjournals.com
  46. 46. Virtual Scrapboards Pinning Your Favourite ThingsPinterest is third most popular social network (17.8M users Feb 2012) 50% of Pinterest users are parents - bizjournals.com
  47. 47. Virtual Scrapboards Pinning Your Favourite ThingsPinterest is third most popular social network (17.8M users Feb 2012) 50% of Pinterest users are parents - bizjournals.com
  48. 48. PinterestPinterest for “Pinternal” Communications
  49. 49. PinterestPinterest Users Posting Resumes
  50. 50. PinterestPinterest Users Posting Resumes
  51. 51. Smart Appliances Samsung Touch WindowThe social experience will be in everything we touch.
  52. 52. Smart Appliances Samsung Touch WindowThe social experience will be in everything we touch.
  53. 53. Facial Recognition SceneTapFacial recognition reveals real-time people traffic.
  54. 54. Facial Recognition SceneTapFacial recognition reveals real-time people traffic.
  55. 55. Going Mobile Text CV Builders Job Listings(Resume App) (Monster) Recruiter Apps (Barclays Interview Skills) More than 50% workers already use own mobile devices for work -Forrester Research
  56. 56. Smart(er) Networking CardMunch & MooCards (NFC) Text MOO CARDSA NFC by MOO Business Cards that link to your digital world
  57. 57. SAY HELLO TO THE NEXT GEN OFENTREPRENEURS...CAN WE KEEP UP?
  58. 58. SAY HELLO TO THE NEXT GEN OFENTREPRENEURS...CAN WE KEEP UP?
  59. 59. SAY HELLO TO THE NEXT GEN OFENTREPRENEURS...CAN WE KEEP UP?
  60. 60. QUESTIONS? amber@konnektnow.com twitter.com/ambermacMY BOOK: Power Friending (Amazon.ca) powerfriending.com For this presentation, visit konnektnow.com/hospitality

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