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BRIAN
SOLIS
QUOTES
10
BrianSolisisa
–––––––––––––––––––digitalanalyst
BrianSolisisa
–––––––––––––––––––keynotespeaker
BrianSolisisa
–––––––––––––––––––futurist
BrianSolisisa
–––––––––––––––––––bestsellingauthor
Hestudiesthe
effectsofemerging
technologyon
business,marketing,
andculture.
In2008,hewasnamedaspart
ofSiliconValley's40Under40
Mashablenamedhim oneofthe
"25TwitterAccountsThatWill
MakeYouSmarter"
briansolis
Solis'blogisrankedin
theTop10oftheAdAge
Power150
briansolis.com
201320112011
Let’slookatquotesfrom hisbooks
Welcometoanew eraof
marketingandservicein
whichyourbrandis
definedbythosewho
experienceit.
@briansolis
TheCompleteGuideforBrands
andBusinessestoBuild,
Cultivate,andMeasure
SuccessintheNew Web
2011
Socialmediaislessabout
technologyandmoreabout
anthropology,sociology,
andethnography.
@briansolis
tweet
Socialmediasparka
revelationthatwe,the
people,haveavoice,and
throughthe
democratizationof
contentandideaswecan
onceagainunitearound
commonpassions,inspirecommonpassions,inspire
movements,andignite
change.
@briansolis
tweet
Socialmediaisthe
democratizationof
information,transforming
peoplefrom contentreaders
intopublishers.Itistheshift
from abroadcastmechanism,
one-to-many,toa
many-to-manymodel,rootedmany-to-manymodel,rooted
inconversationsbetween
authors,people,andpeers.
@briansolis
tweet
Welcometoanew eraof
marketingandservicein
whichyourbrandis
definedbythosewho
experienceit.
@briansolis
TheEndofBusinessasUsual:
Rewirethewayyouworkto
succeedintheconsumer
revolution
2011
Eachbusinessisa
victim ofDigital
Darwinism,the
evolutionofconsumer
behaviorwhensociety
andtechnologyevolve
fasterthantheability
toexploitit.Digitaltoexploitit.Digital
Darwinism doesnot
discriminate.Every
businessisthreatened.
@briansolis
tweet
Businessesareno
longerthesolecreator
ofabrand;itis
co-createdby
consumersthrough
sharedexperiencesand
definedbytheresultsof
onlinesearchesandonlinesearchesand
conversations.
@briansolis
tweet
Sharedexperiencesare
formsofsocialcurrency.
Peoplesharethingsto
show theirfriendsthat
they’reinvestinginthe
conversation.Shared
experiencescanbe
shapedandsteered.shapedandsteered.
@briansolis
tweet
Welcometoanew eraof
marketingandservicein
whichyourbrandis
definedbythosewho
experienceit.
@briansolis
What’stheFutureofBusiness,
Changingthewaybusinesses
createexperiences#WTF
2013
Welcometoanew eraof
marketingandservicein
whichyourbrandis
definedbythosewho
experienceit.
@briansolis
tweet
Tosucceedinthe
businessofthefuture,
wehavetobecomethe
verypeoplewe’re
tryingtoreach.
@briansolis
tweet
Theonlywaytounderstand
new cultureandbehavioris
togonative.Goingnative
referstotheprocessof
observing,learning,and
deepeningtheinvolvement
ofananthropologistwith
theirhostsandtheirhosts’theirhostsandtheirhosts’
culturesthroughlong-term
fieldworkandparticipation.
@briansolis
tweet
Thebottom lineisthat
peopleareseeking
answersanddirection,not
messagesorsalespitches.
@briansolis
tweet
Follow@briansolis
One-stoppublicrelations
toolforbrands
PresentationbyPrezly
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